Apple to Acquire Digital Magazine Subscription Service Texture and Integrate Into Apple News

Apple today announced it has signed an agreement to acquire digital magazine subscription service Texture, available on iPad, iPhone, and other platforms. The deal is pending approval and financial terms were not disclosed.

texture ipad iphone
Apple's services chief Eddy Cue, who revealed the news at the SXSW media festival in Austin, Texas today alongside Apple's press release:

We're excited Texture will join Apple, along with an impressive catalog of magazines from many of the world's leading publishers. We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users.

John Loughlin, CEO of Next Issue Media, a conglomerate of publishers and media companies which own Texture:

I'm thrilled that Next Issue Media, and its award-winning Texture app, are being acquired by Apple. The Texture team and its current owners, Condé Nast, Hearst, Meredith, Rogers Media, and KKR, could not be more pleased or excited with this development. We could not imagine a better home or future for the service.

Texture, founded in 2010, provides unlimited access to over 200 digital magazines for $9.99 per month. Magazines can be read on up to five devices per subscription, with the ability to download issues for offline reading.

Available magazine titles include People, Vogue, Rolling Stone, National Geographic, GQ, Sports Illustrated, Wired, Maxim, Men's Health, GQ, Bloomberg Businessweek, ESPN The Magazine, and Entertainment Weekly. New issues are available alongside a searchable archive of thousands of past issues.

Apple acquiring Texture should strengthen its relationships with several major publishers, and the subscription-based platform will be another source of recurring revenue for the company's growing services business. Texture last confirmed it had "hundreds of thousands" of subscribers back in 2016.

iPad and iPhone users can download the Texture app for free from the App Store and take advantage of a free seven-day trial. Apple confirmed the app will remain available on other platforms, including Android, Kindle Fire, and Windows 10.

Update: Cue at SXSW confirmed that Texture will be integrated into Apple News.

Popular Stories

ios 19 messages app

Apple Sues Jon Prosser Over iOS 26 Leaks

Thursday July 17, 2025 8:40 pm PDT by
Earlier this year, YouTuber Jon Prosser shared multiple videos showing off what he claimed to be re-created renderings of what was then presumed to be called iOS 19 and which was eventually unveiled by Apple as iOS 26 at WWDC in June. In his first video back in January, Prosser showed off a Camera app redesign with a simpler set of buttons for moving between photo and video modes, and he...
iPhone 17 Pro on Desk Centered 1

iPhone 17 Pro Launching in Two Months With These 16 New Features

Thursday July 17, 2025 8:33 am PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models.Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro ...
iPhone 17 Pro Dark Blue and Orange

Ranked: The Best Features Rumored for the iPhone 17 Lineup

Wednesday July 16, 2025 4:17 pm PDT by
We have just under two months to go until the debut of Apple's iPhone 17 models, and rumors have been ramping up in recent weeks. We went through everything we know so far, pulling out the most exciting rumors and highlighting some other changes that aren't going to be so great. Top Tier Ultra Thin iPhone 17 Air - The iPhone 17 Air is 2025's most exciting iPhone rumor, because it's the...
Foldable iPhone 2023 Feature Homescreen

Foldable iPhone's Thickness and Price Range Detailed in New Reports

Wednesday July 16, 2025 11:31 am PDT by
Apple's long-rumored foldable iPhone will likely have a starting price between $1,800 and $2,000 in the U.S., analysts at investment banking firm UBS said this week. If so, the foldable iPhone would cost more than a MacBook Pro, which starts at $1,599. With a starting price of at least $1,800, the foldable iPhone would be the most expensive iPhone model ever released, topping the Pro Max at...
iOS 26 on Three iPhones

Here's When to Expect the iOS 26 Public Beta

Tuesday July 15, 2025 11:07 am PDT by
Apple previously announced that a public beta of iOS 26 would be available in July, and now a more specific timeframe has surfaced. Bloomberg's Mark Gurman today said that Apple's public betas should be released on or around Wednesday, July 23. In other words, expect the public betas of iOS 26, iPadOS 26, macOS 26, and more to be available at some point next week. Apple will be releasing...
iPhone 17 Colors

All 15 New iPhone 17 and iPhone 17 Pro Colors Revealed in Latest Leak

Wednesday July 16, 2025 6:50 am PDT by
We may finally have a definitive list of all color options for the iPhone 17 series, ahead of the devices launching in September. MacRumors concept In a report for Macworld today, Filipe Espósito said he obtained an "internal document" that allegedly reveals all of the color options for the upcoming iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max models. The report includes ...
iPhone 17 Air Thumb 2 Blue Electric Boogaloo

iPhone 17 Air's Limited Battery Capacity Leaked

Friday July 18, 2025 12:03 pm PDT by
The battery capacity of Apple's rumored iPhone 17 Air will be below the 3,000 mAh mark, according to a recent post from Instant Digital, an account with more than 1.4 million followers on Chinese social media platform Weibo. Thanks to iOS 26's new Adaptive Power Mode, though, the account said that the iPhone 17 Air should achieve full-day battery life. A previous rumor pegged the iPhone...
Generic iPhone 17 Feature With Full Width Dynamic Island

iPhone 17 Series Is Less Than Two Months Away: Everything We Know

Friday July 18, 2025 4:23 am PDT by
Apple is expected to hold its annual iPhone announcement event during the week of September 8, 2025, with September 9 or 10 emerging as the most likely dates. Like the iPhone 16 series, this year's lineup is expected to include four models – but with a twist. The ‌Plus device is being replaced with an all-new ultra-thin model, while the iPhone 17 Pro and ‌iPhone 17 Pro‌ Max are set to...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...

Top Rated Comments

npmacuser5 Avatar
96 months ago
Content Rules! Apple making the right moves, excellent. :)
Score: 4 Votes (Like | Disagree)
RudySnow Avatar
96 months ago
Didn't their CEO just bash Apple News for being antiquated?
You’re thinking of Flipboard.
Score: 4 Votes (Like | Disagree)
truthertech Avatar
96 months ago
This may be good, but would like to see more energy and focus on hardware products.
Once again, they are entirely different divisions and the engineers, designers and tens of thousands of employees working on hardware are not impacted in any way by someone in the services group adding this developed product to the lineup of Apple offerings. With hundreds of billions in cash sitting around, this also in no way takes funds away from the billion dollars a month Apple is spending on research and development.

Indeed, this is only going to help sell iPads, etc., as the iPad is undoubtedly the ideal tablet to take advantage of enhanced digital magazines that the lower end tablets can't. Terrific synergy between Texture and Apple hardware.
Score: 4 Votes (Like | Disagree)
Rogifan Avatar
96 months ago
Yes, Apple Computer is a long-faded, irrelevant memory. Thanks Mr. Cook, you're killin' it...
Er, Apple removed computer from its name when Steve Jobs was CEO.
[doublepost=1520873162][/doublepost]
This will likely mean the end of Texture on non-Apple devices, which would be bad for consumers, and should worry everyone.

Choosing to use Apple devices should be because they are the best devices (for you) - not because Apple has crippled the opposition.
Um, Apple Music is on Android. According to Recode Apple is not removing this app/service from Android.
Score: 4 Votes (Like | Disagree)
BryanDWilkes Avatar
96 months ago
Apple! If you spent time refining things rather than venturing out into the world of media, things like siri might actually work well.
Score: 3 Votes (Like | Disagree)
chucker23n1 Avatar
96 months ago
Er, um, the universe removed Steve Jobs from Apple in 2011 and he was replaced by Cook. The company we knew as a maker of user-friendly hardware and software is now morphing into a goofy infotainment empire. Pardon me if I don't celebrate the changes.
Yeah, man. They're even making MP3 players and socks now. Also, the Apple menu no longer lets me add my own aliases. What has Apple come to?
Score: 3 Votes (Like | Disagree)