Apple to Acquire Digital Magazine Subscription Service Texture and Integrate Into Apple News

Apple today announced it has signed an agreement to acquire digital magazine subscription service Texture, available on iPad, iPhone, and other platforms. The deal is pending approval and financial terms were not disclosed.


Apple's services chief Eddy Cue, who revealed the news at the SXSW media festival in Austin, Texas today alongside Apple's press release:

We're excited Texture will join Apple, along with an impressive catalog of magazines from many of the world's leading publishers. We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users.

John Loughlin, CEO of Next Issue Media, a conglomerate of publishers and media companies which own Texture:

I'm thrilled that Next Issue Media, and its award-winning Texture app, are being acquired by Apple. The Texture team and its current owners, Condé Nast, Hearst, Meredith, Rogers Media, and KKR, could not be more pleased or excited with this development. We could not imagine a better home or future for the service.

Texture, founded in 2010, provides unlimited access to over 200 digital magazines for $9.99 per month. Magazines can be read on up to five devices per subscription, with the ability to download issues for offline reading.

Available magazine titles include People, Vogue, Rolling Stone, National Geographic, GQ, Sports Illustrated, Wired, Maxim, Men's Health, GQ, Bloomberg Businessweek, ESPN The Magazine, and Entertainment Weekly. New issues are available alongside a searchable archive of thousands of past issues.

Apple acquiring Texture should strengthen its relationships with several major publishers, and the subscription-based platform will be another source of recurring revenue for the company's growing services business. Texture last confirmed it had "hundreds of thousands" of subscribers back in 2016.

iPad and iPhone users can download the Texture app for free from the App Store and take advantage of a free seven-day trial. Apple confirmed the app will remain available on other platforms, including Android, Kindle Fire, and Windows 10.

Update: Cue at SXSW confirmed that Texture will be integrated into Apple News.

Top Rated Comments

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27 months ago
Content Rules! Apple making the right moves, excellent. :)
Score: 4 Votes (Like | Disagree)
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27 months ago

Didn't their CEO just bash Apple News for being antiquated?

You’re thinking of Flipboard.
Score: 4 Votes (Like | Disagree)
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27 months ago

This may be good, but would like to see more energy and focus on hardware products.

Once again, they are entirely different divisions and the engineers, designers and tens of thousands of employees working on hardware are not impacted in any way by someone in the services group adding this developed product to the lineup of Apple offerings. With hundreds of billions in cash sitting around, this also in no way takes funds away from the billion dollars a month Apple is spending on research and development.

Indeed, this is only going to help sell iPads, etc., as the iPad is undoubtedly the ideal tablet to take advantage of enhanced digital magazines that the lower end tablets can't. Terrific synergy between Texture and Apple hardware.
Score: 4 Votes (Like | Disagree)
Avatar
27 months ago

Yes, Apple Computer is a long-faded, irrelevant memory. Thanks Mr. Cook, you're killin' it...

Er, Apple removed computer from its name when Steve Jobs was CEO.
[doublepost=1520873162][/doublepost]

This will likely mean the end of Texture on non-Apple devices, which would be bad for consumers, and should worry everyone.

Choosing to use Apple devices should be because they are the best devices (for you) - not because Apple has crippled the opposition.

Um, Apple Music is on Android. According to Recode Apple is not removing this app/service from Android.
Score: 4 Votes (Like | Disagree)
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27 months ago
Apple! If you spent time refining things rather than venturing out into the world of media, things like siri might actually work well.
Score: 3 Votes (Like | Disagree)
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27 months ago

Er, um, the universe removed Steve Jobs from Apple in 2011 and he was replaced by Cook. The company we knew as a maker of user-friendly hardware and software is now morphing into a goofy infotainment empire. Pardon me if I don't celebrate the changes.

Yeah, man. They're even making MP3 players and socks now. Also, the Apple menu no longer lets me add my own aliases. What has Apple come to?
Score: 3 Votes (Like | Disagree)

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