Apple Urging Major Newspapers to Join Texture Subscription Service

Apple has been talking with major U.S. newspapers about adding their content to the Texture magazine app that Apple purchased in March, reports Recode.

Eddy Cue and other Apple executives have spoken with the New York Times, the Wall Street Journal, and the Washington Post about joining the Texture service.

texture ipad iphone
All of these newspapers limit the number of stories people can read without a paid subscription. The Washington Post, for example, charges $10 a month for access, while The New York Times costs $15 per month and The Wall Street Journal costs $37 per month.

Apple's Texture app provides access to more than 200 popular magazines like People, The New Yorker, Time, National Geographic, Shape, Newsweek, and more, all for a $9.99 per month fee.

According to Recode, it's not yet clear if Apple is aiming to add stories from the newspapers to the same $9.99 subscription service or offer the content as a paid add-on, and it's not known if the news sites are interested.

Newspapers likely won't make as much through Texture as they do through their own subscriptions and may not want to be part of a bundled service. It is possible, however, that the news providers will opt in to Texture given Apple's active install base of more than 1.3 billion devices.

An additional worry for the papers, says one executive familiar with the conversations, is that being part of a bundle of publications is less attractive than a one-to-one relationship with subscribers. It also leaves open the possibility that Apple could drop them from the bundle down the road.

Rumors have previously suggested that Apple is aiming to create an all-in-one subscription service that would offer access to digital magazines and news, Apple Music, and original television content, and adding newspaper content to Texture could be the first step towards that goal.

Top Rated Comments

Aston441 Avatar
57 months ago
Pay for content from NY and Hollywood? Lol no not ever lol. I pay for adblockers to BLOCK "mainstream" content.
Score: 9 Votes (Like | Disagree)
cmaier Avatar
57 months ago
Pay for content from NY and Hollywood? Lol no not ever lol. I pay for adblockers to BLOCK "mainstream" content.
This wouldn’t apply to you. The content is in English, not Russian.
[doublepost=1536357696][/doublepost]
If this is anything like iBooks, the competition has nothing to worry about.
What’s the competition? Is there another “all you can eat for a fixed monthly fee” periodical service?
Score: 8 Votes (Like | Disagree)
PJWilkin Avatar
57 months ago
I'm still waiting for Apple Pay Cash to make it to the UK
I won't hold my breath on Texture to make it to the UK this decade
Score: 7 Votes (Like | Disagree)
BWhaler Avatar
57 months ago
This is a great idea. I’d love to pay one fee, even more than 10 bucks.

What I want is consistent, great design and interactions. Too many of these apps for contents are terrible experiences. Plus, they sell your information. I’d love Apple privacy.

Normally, in the past, I knew Apple would nail the design. But alas, this is Tim Cook’s apple. But I’m hopeful.
Score: 4 Votes (Like | Disagree)
CreeptoLoser Avatar
57 months ago
Pay for content from NY and Hollywood? Lol no not ever lol. I pay for adblockers to BLOCK "mainstream" content.
That doesn’t make sense unless you’re into alternative content like Infowars and comedy gold TV shows like Russia Moscow Putin.
Score: 3 Votes (Like | Disagree)
Mac Fly (film) Avatar
57 months ago
Apple News is in the US, UK and Oz. So that 1.3 billion devices isn’t the best metric at this point. But the service will expand.
Score: 3 Votes (Like | Disagree)

Popular Stories

iPhone trade in

Apple Adjusts Trade-In Values for iPhones, Macs, and More

Wednesday January 25, 2023 9:40 am PST by
After announcing new Mac and HomePod models last week, Apple adjusted its trade-in values for select devices in the United States. iPhone trade-in values decreased by up to $80, and most Android smartphones also went down. Mac trade-in values remained unchanged or increased by up to $40 depending on the model, while some Apple Watch models increased in value and others decreased. Trade-in...
iphone 15 pro wifi 6e

Internal Apple Document From Leaker 'Unknownz21' Confirms Wi-Fi 6E Will Be Limited to iPhone 15 Pro Models

Friday January 27, 2023 10:01 am PST by
Multiple rumors have suggested that the next-generation iPhone 15 models will adopt the Wi-Fi 6E standard that Apple has already introduced in the iPad Pro and MacBook Pro, and now a leaked document appears to confirm Apple's plans. Sourced from researcher and Apple leaker Unknownz21 (@URedditor), the document features diagrams of the iPhone 15's antenna architecture. D8x refers to the...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Expected to Feature Wi-Fi 6E Like Latest Macs and iPad Pro

Wednesday January 25, 2023 5:39 pm PST by
The iPhone 15 will support Wi-Fi 6E, according to a research note shared this week by Barclays analysts Blayne Curtis and Tom O'Malley. The analysts did not specify whether the feature will be available on all models or limited to the Pro models. Apple has added Wi-Fi 6E support to a handful of devices so far, including the latest 11-inch and 12.9-inch iPad Pro, 14-inch and 16-inch MacBook...
maxresdefault

Hands-On With the New M2 Max MacBook Pro

Thursday January 26, 2023 12:14 pm PST by
New 14-inch and 16-inch MacBook Pro models with the latest M2 Pro and M2 Max chips are available in Apple retail stores and are already in the hands of customers, and we picked up one of the new M2 Max machines to answer all of the questions MacRumors readers considering a purchase might have. Subscribe to the MacRumors YouTube channel for more videos. Yesterday, we asked MacRumors fans on...
Mac Pro 2019 Apple

Mac Pro Enthusiasts Raise Concerns Over Upgrade Limitations of Apple Silicon

Thursday January 26, 2023 6:30 am PST by
The new Mac Pro coming later this year is expected to feature the same spacious modular design as the 2019 model, but with fresh concerns over its lack of upgradeability surfacing, some users are beginning to wonder what the transition away from Intel architecture actually means for Apple's most powerful Mac. The current Intel Mac Pro that Apple sells is popular with creative professionals...
iOS 16

iOS 16.3 for iPhone Launching Next Week With These 4 New Features

Friday January 20, 2023 11:43 am PST by
In a recent press release, Apple confirmed that iOS 16.3 will be released to the public next week. The software update will be available for the iPhone 8 and newer and includes a handful of new features, changes, and bug fixes. Below, we've recapped bigger features in iOS 16.3, including support for physical security keys as a two-factor authentication option for Apple ID accounts, worldwide ...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Pro Rumored to Have These 8 Features

Friday January 27, 2023 2:11 pm PST by
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max are expected to be announced in September as usual. Already, rumors suggest the devices will have at least eight exclusive features not available on the standard iPhone 15 and iPhone 15 Plus. An overview of the eight features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17...