Apple News now lets all publishers use Google's industry standard ad-serving tool DoubleClick, after limited testing last year.

apple news google doubleclick publishers
Apple told Digiday that DoubleClick can now be used to serve traditional banner ads on Apple News, including animated GIF ads, but it can't yet be used to serve HTML5-based ads or pre-roll video ads in the app.

The rollout should make it easier for publishers to sell and fill ad space next to their articles on Apple News. Apple lets publishers keep 100 percent of the revenue from the Apple News ads they sell directly.

"We're thrilled with the results we've seen from the Apple News DFP beta," said Beth Lawrence, executive vice president of digital sales for Discovery. "We've seen strong fill rates across our Apple News channels for Food Network, HGTV and Travel Channel, with a peak fill rate over 90 percent."

DoubleClick-served ads in Apple News have limited targeting options, in line with Apple's commitment to user privacy:

The ad-targeting options break down into two categories: context-based targeting and audience-based targeting. Contextual ads can be aimed based on the article's publisher, its content category within Apple News and the tags a publisher appends to the individual article as well as according to whether it appears on an iPhone or iPad. Audience-wise, the ads can be targeted by a person's location (though only at the designated market area level), their gender and their age group.

Apple previously used its now-defunct iAd platform to fill unsold ad space in Apple News, but it later outsourced the job to NBCUniversal.

Top Rated Comments

ThisIsNotMe Avatar
42 months ago
...the entire point of the News App was to get away for horrible Double Click ads.
Then again it was also to get away from editorialized news feeds and Apple seems to have crushed having the ability to have an independent news feed (uncurated) so why am I not surprised.....
Score: 5 Votes (Like | Disagree)
HiRez Avatar
42 months ago
So how is this different than a web browser? I use Apple News because it’s (or was) a relatively clean and ad-free experience for reading articles, it appears it has little to offer anymore if that changes. I don’t mind a few tasteful, static images for ads, but If it’s going to have flashing banners and popover windows then forget it, I’m done. It’s actually even worse than a browser because ad blockers won’t work at all.
Score: 4 Votes (Like | Disagree)
neutralguy Avatar
42 months ago
So much about apple and privacy..:)
Score: 2 Votes (Like | Disagree)
MrGuder Avatar
42 months ago
I have noticed a lot more ads in the News app, I still hate ads as some can project malware just by being on a page.
Score: 2 Votes (Like | Disagree)
Apple_Robert Avatar
42 months ago
Use Adguard Pro, and you won't see any ads in Apple News.
Score: 2 Votes (Like | Disagree)
saxon48 Avatar
42 months ago
Well, there goes Apple News for me.
Score: 1 Votes (Like | Disagree)

Top Stories

nothing ear 1 buds 1

Nothing 'Ear (1)' True Wireless Earbuds Launch to Take on AirPods Pro With ANC and Unusual Design for $99

Tuesday July 27, 2021 7:57 am PDT by
Nothing, a new brand from OnePlus founder Carl Pei, has today officially launched the "Ear (1)" true wireless earbuds after months of anticipation around the company's AirPods Pro rival. The Ear (1) features an in-ear design, Active Noise Cancelation, Bluetooth 5.2, IPX4 water resistance, and a charging case with Qi-compatible wireless charging and a USB-C port. Fast pairing is supported on...
iOS 14 on iPhone feature emergency

Apple Releases iOS and iPadOS 14.7.1 With Fix for Touch ID Apple Watch Bug

Monday July 26, 2021 9:48 am PDT by
Apple today released iOS and iPadOS 14.7.1, minor bug fix updates that come just a week after the release of iOS 14.7, software that introduced new Apple Card features and support for the MagSafe Battery Pack. The iOS and iPadOS 14.7.1 updates can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new software, go to...
iPad mini pro feature 2

iPad Mini 6 to Feature 8.3-Inch Display With No Home Button and Narrower Bezels

Monday July 26, 2021 12:26 pm PDT by
The sixth-generation iPad mini that's in the works will have an 8.3-inch display, according to display analyst Ross Young. That will be larger than the current 7.9-inch display, with the larger size due to the removal of the Home button and a narrower bezel design. Rumors about the iPad mini 6 have been picking up in recent weeks ahead of its prospective launch this fall. Apple analyst...
iphone 12 pro gold

Report: iPhone 14 Pro Models to Feature Tough Titanium Alloy Chassis

Monday July 26, 2021 1:12 am PDT by
Next year's "iPhone 14" series is expected to feature high-end models with a new titanium alloy chassis design, claims a new investors report by JP Morgan Chase. According to the report, the use of titanium alloy will be one of the biggest changes to the case design in the 2022 iPhone series, and Foxconn will be the exclusive manufacturer of the titanium frames for the high-end models....
iOS 15 General Feature Purple

Everything New in iOS 15 Beta 4: Safari Tweaks, MagSafe Battery Pack Support, Notification Updates and More

Tuesday July 27, 2021 11:47 am PDT by
Apple today released the fourth betas of iOS 15 and iPadOS 15, introducing additional refinements to the new features that are coming in the software updates. In these betas, Apple has introduced changes for Safari, Notifications, Focus mode, and more. Safari Updates Apple is continuing to refine the design of Safari on the iPhone, and in iOS 15, there are tweaks to improve usability. ...
apple mac business page

Apple Shares 11 Reasons Why Business Users Should Choose Macs

Monday July 26, 2021 11:35 am PDT by
Apple today updated its Apple at Work website with a new section dedicated to the Mac, which offers up 11 reasons why "Mac means business." On the webpage, Apple highlights the M1 chip as the number one reason why business users should choose a Mac, offering up an M1 overview [PDF] that explains the benefits of the M1 chip. The information isn't new, but it does provide a look at all of...
imac with accessories

Larger Redesigned High-End iMac Rumored to Launch Next Year

Monday July 26, 2021 3:45 am PDT by
Apple's larger redesigned iMac will arrive sometime in 2022 rather than later this year, according to the leaker known as "Dylandkt." On Twitter, Dylandkt claimed that Apple's "high end iMac" is not expected to release in the fourth quarter of 2021 alongside Apple's "M1X Macs" – a reference to Apple's redesigned MacBook Pro models – because "Apple simply does not want their devices to...
General iOS 14

iOS 14.7.1 and macOS Big Sur 11.5.1 Patch Security Vulnerability That May Have Been Actively Exploited

Monday July 26, 2021 11:55 am PDT by
Apple today released unexpected iOS 14.7.1 and iPadOS 14.7.1 updates to the public, and according to a newly released support document, the software addresses a serious security vulnerability that may have been exploited in the wild. Apple says that an application may have been able to execute arbitrary code with kernel privileges due to a memory corruption issue. "Apple is aware of a report ...
apple bitcoin hack

Is Apple Really Buying Bitcoin?

Monday July 26, 2021 3:07 am PDT by
A large number of websites and posts on social media are stoking rumors that Apple has purchased $2.5 billion worth of bitcoin in the company's first move into cryptocurrency, but is there any validity to the claims? Many people are citing the fact that Apple was looking for a Business Development Manager with experience in alternative payments, including cryptocurrency, earlier this year as ...
new m1 chip

Tim Cook on Apple Deciding to Manufacture Components: 'We Ask Ourselves If We Can Do Something Better'

Tuesday July 27, 2021 3:04 pm PDT by
During today's earnings call for the third fiscal quarter of 2021 (second calendar quarter), Apple CEO Tim Cook was asked how Apple decides what components to purchase and what components to develop, and Cook said that Apple asks if it can be done better. We ask ourselves if we can do something better. If we can deliver a better product. If we can buy something in the market and it's great...