Apple Accepting Mercy Corps Donations to Help People Affected by Flooding in Kerala, India

Apple today added banners to the App Store and iTunes Store on Mac and iOS devices as well as its homepage allowing customers to donate to Mercy Corps to support those who have been affected by massive flooding in Kerala, India.

Flooding began in Kerala earlier this summer with the arrival of monsoon rains, and picked up again on August 8 following days of torrential downpour. Approximately 420 people have died since the flooding began, and more than a million are living in relief camps.


Apple is allowing customers to donate to Mercy Corps using credit and debit cards that are already on file with the iTunes Store and App Store for a no-hassle donation process. Apple customers can donate $5, $10, $25, $50, $100, or $200, 100 percent of which goes to Mercy Corps.

Apple often uses the iTunes Store and App Stores to raise money for charity during major disasters. Apple recently collected money on behalf of the American Red Cross to help fight California wildfires, and Apple has also collected donations for major disasters like the 2015 Nepal earthquake, the 2013 Philippines typhoon, Hurricane Sandy in 2012, the 2011 Japan earthquake and tsunami, and the 2010 earthquake in Haiti.

Mercy Corps is a global humanitarian aid organization that says its mission is to "Alleviate suffering, poverty and oppression by helping people build secure, productive and just communities."

From the period between August 13 to August 20, Kerala received 18.5 inches of rainfall, an above average amount caused by two bands of heavy rain exacerbated by areas of low pressure in the Western Ghats mountain range, according to NASA.


Rain has started to abate this week, allowing rescue and relief operations to deal with the devastation the flooding has caused.

For those who do not want to donate through Mercy Corps and iTunes, there are other options. The government of Kerala is accepting direct money transfers and has set up a website where people can donate using credit and debit cards.

Other relief organizations working in Kerala are also accepting donations, including Oxfam India, Goonj, and Habitat for Humanity India.

Top Rated Comments

(View all)
Avatar
26 months ago
Apple does much for charity, including direct donations, making it easy for others to donate and 2 for 1 employee gift matching up to $10,000 (and $50 donation per volunteer hour). Tim Cook has personally given over $100 million to various charities, and plans to eventually give away his entire fortune.

But of course each person sees that differently, depending on the mindset through which they view the world and their fellow humans. The question of why Apple’s charity triggers such anger and hatred is probably best left to social pathologists.

Still, it’s disheartening to see the usual Apple hate spewing forth; as usual Apple can do no right. It’s really quite disgusting. Wish the forum software allowed a larger ignore list.
Score: 14 Votes (Like | Disagree)
Avatar
26 months ago

I’m surprised Apple hasn’t helped Puerto Rico and their catastrophe rather than India but I guess it’s good marketing that they’re trying to “snooze” India to excepting Apple .

Uh, https://www.apple.com/newsroom/2017/09/apple-community-responds-to-natural-disasters/ ??
Score: 10 Votes (Like | Disagree)
Avatar
26 months ago

How about Mercy Donations for Northern California? Oh, wait, sorry they already purchase enough iPhones. :(

One could easily argue that NoCal, with their vast wealth base, doesn't need the help as badly as large sections of India where people could routinely starve to death and die of maladies after a natural disaster in ways that would be inconceivable to hear about in Palo Alto.
Score: 9 Votes (Like | Disagree)
Avatar
26 months ago
How about Mercy Donations for Northern California? Oh, wait, sorry they already purchase enough iPhones. :(
Score: 5 Votes (Like | Disagree)
Avatar
26 months ago

How about Mercy Donations for Northern California? Oh, wait, sorry they already purchase enough iPhones. :(

How about nobody does anything at all. Wouldn’t that be a better world.
Score: 5 Votes (Like | Disagree)
Avatar
26 months ago
Can't they donate a small amount from their profits?
Score: 5 Votes (Like | Disagree)

Top Stories

Apple-Acquired Dark Sky Officially Shuts Down Android App

Saturday August 1, 2020 3:43 pm PDT by
Apple in March purchased weather app Dark Sky, and at that time, Dark Sky's developers said that the app's Android version would be discontinued on July 1, 2020. However, instead of shuttering the app on that date, the app's developers announced that the discontinuation would be delayed for another month. Now that it's August, Android users are no longer able to access the app, and...

Apple May Launch This Year's 'iPhone 12' Lineup in Two Stages, With 6.1-inch Models Debuting First

Monday August 3, 2020 3:14 am PDT by
Apple last week confirmed that its "‌iPhone‌ 12" launch will be delayed this year due to the ongoing global health crisis and restrictions on travel. Apple last year started selling iPhones in late September, but this year, Apple projects supply will be "available a few weeks later," suggesting a release sometime in October. We're expecting a total of four OLED iPhones in 5.4, 6.1, and...

Top Stories: Try the 5.4-Inch iPhone 12 Display Size, Blockbuster Earnings, Tim Cook at Antitrust Hearing

Saturday August 1, 2020 6:00 am PDT by
Another busy week of Apple news and rumors has wrapped up, with a lot of focus on Tim Cook's appearance at a Congressional antitrust hearing and a blockbuster earnings report. Subscribe to the MacRumors YouTube channel for more videos. We continued to hear rumors about the upcoming iPhone 12 lineup, including a rare admission from Apple that the lineup will launch "a few weeks later" than...

Just How Small Will the 5.4-Inch iPhone 12 Screen Be? Try It Out for Yourself

Tuesday July 28, 2020 12:57 pm PDT by
As rumors of the iPhone 12 have continued to build over the past few months, the one model that has the most excitement around it is the smallest 5.4" model. The iPhone 12 is believed to be coming in 5.4", 6.7", and 6.1" sizes. Dummy models have shown how much smaller the 5.4" is compared to the rest of the iPhone lineup. The upcoming 5.4" iPhone falls in-between the size of the original...

Unreleased iPod Touch with Mac Pro Glossy Black Finish Shared Online

Sunday August 2, 2020 11:32 am PDT by
Twitter user @DongleBookPro has today posted images of what seems to be a first-generation iPod Touch prototype with a 2013 Mac Pro-style glossy black finish. The Twitter user claims that the iPod Touch prototype pictured has "the same coating as the 2013 Mac Pro." Had the finish been selected for the final product, it also would have been similar to the metallic glossy black finish that...

Apple Confirms This Year's iPhone 12 Models Will Be a Little Bit Late

Thursday July 30, 2020 2:34 pm PDT by
During today's earnings call covering the third fiscal quarter of 2020 (second calendar quarter) Apple CFO Luca Maestri confirmed that Apple is expecting to release this year's iPhones later than usual. Maestri said that Apple last year started selling iPhones in late September, but this year, Apple projects supply will be "available a few weeks later." Multiple rumors have suggested that ...

Battery Likely for Upcoming Apple Watch Series 6 Filed in Certification Listings

Saturday August 1, 2020 5:46 am PDT by
A battery likely for the upcoming Apple Watch Series 6 has been filed at the Korea Testing and Research Institute and discovered by a Twitter user @yabhishekhd. Certification for a 1.17Wh battery with a capacity of 303.8mAh was issued on June 23 by the KTR, a Korean regulatory body that approves and tests new hardware ahead of public sale. The battery seems to be destined for a future...

Apple Watch Series 6 to Feature Blood Oxygen Monitoring Sensor

Friday July 31, 2020 1:56 am PDT by
The Apple Watch Series 6 will add blood oxygen monitoring to its features list when it's launched later this year, according to a new report from DigiTimes. Apple Watch 6 will feature biosensors that can monitor sleeping conditions, detect blood oxygen and measure pulse rates, heartbeats and atrial fibrillation, and will also incorporate MEMS-based accelerometer and gyroscope, all allowing the ...

Apple Marks Return of NHL With New 'Hockey Tape' Ad Shot on iPhone 11 Pro

Saturday August 1, 2020 2:33 am PDT by
Apple today marked the return of NHL hockey with a new "Shot on iPhone" ad on its YouTube channel in Canada. Titled "Hockey Tape," the 30-second video features Vegas Golden Knights players Marc-André Fleury and Mark Stone having some on-ice fun with the iPhone 11 Pro, which they attach to the boards, a hockey stick, and a skate with hockey tape. "See the game like never before with Ultra ...

Emails Reveal Why Steve Jobs and Phil Schiller Blocked In-App Purchase of Kindle Books

Friday July 31, 2020 6:25 am PDT by
Internal Apple emails, made public by the House Judiciary Committee's antitrust inquiry, have revealed information about why Apple blocked in-app purchases of Kindle books on iOS devices, reports The Verge. Two sets of emails between Steve Jobs, Phil Schiller, Eddy Cue, and various other senior Apple executives, disclose the exact thinking behind how Apple approached Kindle on iOS. The...