Apple Accepting Red Cross Donations for California Fire Relief

Apple today added banners to the App Store and iTunes Store on Mac and iOS devices allowing Apple customers to donate to the American Red Cross to support those who have been affected by the fires that have devastated Northern California.

Impacting Shasta County and the town of Redding, the Carr Fire has become the sixth most destructive fire in California's history, ripping through more than 125,000 acres and destroying or damaging over 1,500 homes and buildings. Other smaller fires, such as the Ferguson Fire near Yosemite National Park, are also raging in California due to the hot, dry weather.


The Carr Fire started on July 23 after a car caught fire on California State Route 299. Six people have been killed, including two firefighters. The fire is 39 percent contained at this point, but high winds expected this weekend could hamper efforts to put it out.

Apple is allowing its customers to donate using credit and debit cards that are already on file with the iTunes and App Stores, for a simple, no-hassle donation process. iTunes and App Store users can donate $5, $10, $25, $50, $100, or $200, 100 percent of which goes to the American Red Cross.

Apple often uses the iTunes Store and App Stores to raise money for charity during major disasters. Apple collected donations on behalf of the American Red Cross during the 2015 Nepal earthquake, the 2013 Philippines typhoon, Hurricane Sandy in 2012, the 2011 Japan earthquake and tsunami, and the 2010 earthquake in Haiti.

This is the second year that Northern California has been hit with major fires, and last year, Apple donated $1 million towards relief efforts following the fires that devastated Napa, Sonoma, and Santa Rosa, California. Apple also donated another $1 million towards Southern California fire relief efforts back in December.

Fire season in California typically lasts through the late summer and well into October, with scorching temperatures, dry weather, and high winds reacting with dry brush caused by drought. This July, areas in Northern California have seen unusually high temperatures leading to an early start to fire season.

Top Rated Comments

(View all)
Avatar
29 months ago
The Red Cross is a scam. Donate to charities that actually give 100% aid to the people that need it.
Score: 19 Votes (Like | Disagree)
Avatar
29 months ago
Trillion dollar company donates a whopping $1 million dollars.

That is 0.0001%

That’s equivalent of a guy making $50K a year throwing in a nickel.
Score: 14 Votes (Like | Disagree)
Avatar
29 months ago

Am I a jerk for wondering why people would live in a home smack in the middle of millions of trees in one of the hottest, driest areas in the country?

It hasn't been this bad for a long time... I have lived in California since 1989. There has been a pretty severe drought here in the last decade that has hit the place REALLY hard.

Even the place I'm renting right now in the high desert, if you go to Google Maps, you see trees, grass, bushes... in the street view. Now? I have dirt in my front yard, dirt in my backyard - everything has died in the last 10 years.

CA has worked hard to require places to create a safe zone around their houses but there always seems to be idiots who love starting fires (getting worse) every year. Thanks to the drought, it's ... really bad here.

We're all fined if we use a lot of water too. So I have a bucket in the shower to flush the toilet to help with the water shortage that we've been having here for the last year+.

Just an FYI for those who aren't a native Californian. :p
Score: 14 Votes (Like | Disagree)
Avatar
29 months ago

Why give the tax deduction to Apple?

Apple does not get a tax deduction for this, you do if you donate.
Score: 10 Votes (Like | Disagree)
Avatar
29 months ago
Can MacRumors stop blindly posting the iTunes Red Cross information each time there’s a disaster and include at least a brief note recognizing there are other alternatives for people who want to help?

Whenever Apple does the Red Cross PR thing, a large number of the comments (correctly) focus on the fact that the Red Cross gives comparatively little to actual disaster relief compared to other charities, including local ones who often know better where the money is needed.

No MacRumors isn’t required to help, and neither is Apple. But it would be nice to do the right thing so that the people whose lives are affected can get the help they need.
Score: 8 Votes (Like | Disagree)
Avatar
29 months ago
If there is a foundation that I'm going to be donating money to, you can bet the Red Cross are at the very bottom of the list!
Score: 7 Votes (Like | Disagree)

Top Stories

Early iPhone 12 Tests Show Ceramic Shield is Stronger and More Scratch Resistant Than iPhone 11 Glass

Friday October 23, 2020 1:21 pm PDT by
Apple's new iPhone 12 models are protected by a Ceramic Shield cover glass that has nano-ceramic crystals infused right into the glass to improve durability. According to Apple, Ceramic Shield offers four times better drop protection than the glass used for the iPhone 11 models. YouTube channel MobileReviewsEh conducted some tests on the iPhone 12 using a force meter to compare its performance ...

iPhone 12 Pro Allows You to Measure Someone's Height Instantly Using LiDAR Scanner

Saturday October 24, 2020 11:12 am PDT by
iPhone 12 Pro models feature a new LiDAR Scanner for enhanced augmented reality experiences, but the sensor also enables another unique feature: the ability to measure a person's height instantly using the Measure app. You can even measure the seated height of a person in a chair, according to Apple. When the Measure app detects a person in the viewfinder, it automatically measures their...

Google Reportedly Pays Apple $8-12 Billion Per Year to be Default iOS Search Engine

Sunday October 25, 2020 2:59 pm PDT by
The United States Justice Department is targeting a lucrative deal between Apple and Google as part of one of the U.S. government's largest antitrust cases, reports The New York Times. On Tuesday, the Justice Department filed an antitrust lawsuit against Google, claiming the Mountain View-based company used anticompetitive and exclusionary practices in the search and advertising markets to ...

Apple References Unreleased 2020 16-Inch MacBook Pro in Boot Camp Update

Monday October 26, 2020 8:42 am PDT by
Last week, Apple released an update for Boot Camp, its utility for running Windows on a Mac. While this update would typically be unremarkable, several of our readers noticed that the release notes reference an unreleased 2020 model of the 16-inch MacBook Pro. While this could easily be a mistake, the 16-inch MacBook Pro is nearly a year old, so it is certainly a worthy candidate for a...

Apple Warns MagSafe Charger Can Leave Circular Imprints on Leather Cases

Friday October 23, 2020 3:23 pm PDT by
If you keep your iPhone in a leather case while charging with Apple's new MagSafe Charger, the case might show circular imprints from contact with the accessory, according to a new Apple support document published today. Apple's leather cases for the iPhone 12 and iPhone 12 Pro are not available until November 6, but a MacRumors reader has already shared a photo of a circular imprint on...

iPhone 11 Pro Outlasts iPhone 12 and 12 Pro in Extensive Battery Life Test

Friday October 23, 2020 8:36 am PDT by
Arun Maini today shared a new side-by-side iPhone battery life video test on his YouTube channel Mrwhosetheboss, timing how long the new iPhone 12 and iPhone 12 Pro models last on a single charge compared to older models, with equal brightness, settings, battery health, and usage. All of the devices are running iOS 14 without a SIM card inserted. In the test, the iPhone 11 Pro outlasted both ...

PSA: Non-iPhone 12 Models Charge Super Slowly With MagSafe Charger

Friday October 23, 2020 4:11 pm PDT by
Alongside the iPhone 12 models, Apple introduced a new $39 MagSafe Charger that's meant to work with the magnets in the iPhone 12 Pro models to charge them up at a maximum of 15W. The MagSafe Charger is technically able to be used with older iPhones, but it's not a good idea because the charging with non-iPhone 12 devices is so slow. We did two tests with the iPhone XS Max, draining the...

MagSafe Charger Teardown Reveals Simple Design With Magnets and Charging Coil Encircling a Small Circuit Board

Friday October 23, 2020 7:50 am PDT by
iFixit has today shared a teardown of Apple's new MagSafe charger for the iPhone 12 and iPhone 12 Pro. An X-ray of the MagSafe charger courtesy of Creative Electron reveals the internal charging coil surrounded by a circular arrangement of magnets within the puck. The only seam that iFixit was able to leverage to open the device was where the white rubber circle meets the metal rim,...

Apple VP Kaiann Drance Interview Addresses Battery Life, MagSafe, and Power Adapter Concerns

Friday October 23, 2020 3:37 am PDT by
Apple's Vice President of iPhone Marketing, Kaiann Drance, has provided a new interview to Rich DeMuro on the Rich on Tech Podcast, to discuss the iPhone 12 and iPhone 12 Pro. Although much of the interview repeated points from Apple's "Hi, Speed" event, there were a number of interesting tidbits regarding the affect of 5G on battery life, MagSafe concerns, and the lack of a power adapter in...

iFixit Shares Full iPhone 12 and 12 Pro Teardown Revealing Interchangeable Displays and Batteries

Saturday October 24, 2020 1:48 pm PDT by
After live streaming a teardown of the iPhone 12 and iPhone 12 Pro earlier this week, iFixit today provided a more in-depth teardown that goes through all of the components in the new devices, revealing several similarities between the two. Early testing conducted by iFixit shows that the iPhone 12 and 12 Pro displays are interchangeable and can be swapped without issue, though the max...