Apple has launched a new page on its iTunes Store allowing users to easily donate money to the American Red Cross toward Superstorm Sandy relief efforts. The donation page, which is accessible through the desktop iTunes Store as well as the iTunes and App Store apps on iOS, permits donations at the $5, $10, $25, $50, $100, and $200 levels.
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Apple will transfer 100% of each donation directly to the American Red Cross, allowing users to have their donations seamlessly billed to their existing iTunes Store accounts. With Apple currently holding over 400 million iTunes Store accounts with credit cards attached, the company has a very significant customer base that can take advantage of the donation program.
Apple has conducted several similar campaigns in the past, most recently in March 2011 following the Japanese earthquake and tsunami and in January 2010 following the Haitian earthquakes.
Update: Apple has now added a link to the iTunes Store donation page on the main apple.com page.
Top Rated Comments
And how would you know?
How is it generous of Apple allowing you to donate your own money? It's convenient, but not generous.
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As if I'd post what I do here. I'm like Steve. I give secretly. You should be defending me.