iTunes Store Now Accepting Donations for Superstorm Sandy Relief

Apple has launched a new page on its iTunes Store allowing users to easily donate money to the American Red Cross toward Superstorm Sandy relief efforts. The donation page, which is accessible through the desktop iTunes Store as well as the iTunes and App Store apps on iOS, permits donations at the $5, $10, $25, $50, $100, and $200 levels.

superstorm sandy itunes donations
Apple will transfer 100% of each donation directly to the American Red Cross, allowing users to have their donations seamlessly billed to their existing iTunes Store accounts. With Apple currently holding over 400 million iTunes Store accounts with credit cards attached, the company has a very significant customer base that can take advantage of the donation program.

Apple has conducted several similar campaigns in the past, most recently in March 2011 following the Japanese earthquake and tsunami and in January 2010 following the Haitian earthquakes.

Update: Apple has now added a link to the iTunes Store donation page on the main apple.com page.

Related Forum: Mac Apps

Top Rated Comments

MultiMediaWill Avatar
149 months ago
The awkward moment when Apple has billions of liquid dollars and will not donate anything. Hypocrisy at its finest.
Score: 33 Votes (Like | Disagree)
appleguy123 Avatar
149 months ago
The awkward moment when Apple has billions of liquid dollars and will not donate anything. Hypocrisy at its finest.
It's almost as if they're a publicly traded company with the sole purpose of making money for the shareholders! Those heartless bastards. :rolleyes:
Score: 30 Votes (Like | Disagree)
daneoni Avatar
149 months ago
Why would someone donate through Apple instead of directly to the Red Cross? I think it's nice that Apple is raising awareness, but it seems just as easy to do it directly to the Red Cross (plus then it's tax deductible).
iTunes store gets more eyeballs than the Red Cross site. Also Apple already has a lot of credit card details on their servers. One click is all it takes.
Score: 25 Votes (Like | Disagree)
jvpython Avatar
149 months ago
The awkward moment when Apple has billions of liquid dollars and will not donate anything. Hypocrisy at its finest.

And how would you know?
Score: 15 Votes (Like | Disagree)
AppleScruff1 Avatar
149 months ago
Allowing the Red Cross seemless access to their entire customer base is pretty generous I'd say. If you or a loved one had an illness that you could not afford to get treatment for, and Apple allows you to receive donations like this from their customer base, would you say...

"no Thanks Apple, if your customers want to donate, they can come to me directly!"

No, I didn't think so either. Think before posting.

How is it generous of Apple allowing you to donate your own money? It's convenient, but not generous.

----------

still waiting to see your donation receipt...........

:rolleyes:

As if I'd post what I do here. I'm like Steve. I give secretly. You should be defending me.
Score: 13 Votes (Like | Disagree)
Peace Avatar
149 months ago
Slow down kids. Stop the hate and donate.
Score: 13 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Colors

iPhone 16 Plus Rumored to Come in These 7 Colors

Wednesday April 10, 2024 3:52 am PDT by
Apple's iPhone 16 Plus may come in seven colors that either build upon the existing five colors in the standard iPhone 15 lineup or recast them in a new finish, based on a new rumor out of China. According to the Weibo-based leaker Fixed focus digital, Apple's upcoming larger 6.7-inch iPhone 16 Plus model will come in the following colors, compared to the colors currently available for the...
apple tv 4k yellow bg feature

When to Expect a New Apple TV to Launch

Tuesday April 9, 2024 8:30 am PDT by
It has been nearly a year and a half since the current Apple TV was released, so the device is becoming due for a hardware upgrade. Below, we recap rumors about the next Apple TV, including potential features and launch timing. The current model is the third-generation Apple TV 4K, announced in October 2022. Key new features compared to the previous model from 2021 include a faster A15...
apple silicon feature joeblue

Macs to Get AI-Focused M4 Chips Starting in Late 2024

Thursday April 11, 2024 10:10 am PDT by
Apple will begin updating its Mac lineup with M4 chips in late 2024, according to Bloomberg's Mark Gurman. The M4 chip will be focused on improving performance for artificial intelligence capabilities. Last year, Apple introduced the M3, M3 Pro, and M3 Max chips all at once in October, so it's possible we could see the M4 lineup come during the same time frame. Gurman says that the entire...
iOS 18 WWDC 24 Feature 2

iOS 18 May Feature All-New 'Safari Browsing Assistant'

Wednesday April 10, 2024 6:11 am PDT by
iOS 18 will apparently feature a new Safari browsing assistant, according to backend code on Apple's servers discovered by Nicolás Álvarez. MacRumors contributor Aaron Perris confirmed that the code exists, but not many details are known at this time. Álvarez said it seems like the browsing assistant will use iCloud Private Relay's infrastructure to send relevant data to Apple in a...
maxresdefault

Review: Six Months With the iPhone 15 Pro

Wednesday April 10, 2024 10:53 am PDT by
It's been a bit over six months since the iPhone 15 lineup came out in September, and MacRumors videographer Dan Barbera has been using an iPhone 15 Pro Max sans case since launch. Over on our YouTube channel, Dan did a long term review to demo how his phone has held up and his thoughts on the Action button, battery life, and camera features. Subscribe to the MacRumors YouTube channel for more ...
iPhone 16 Pro Sizes Feature

Alleged iPhone 16 Battery Details Show Smaller Capacity for One Model

Tuesday April 9, 2024 3:46 am PDT by
Apple's upcoming iPhone 16 lineup will feature bigger battery capacities compared to previous-generation models with the exception of the iPhone 16 Plus, which will have a smaller battery than its predecessor. That's according to the Chinese Weibo-based leaker OvO Baby Sauce OvO, a relatively new source of supply chain leaks with an as-yet unproven track record for accuracy. The iPhone 16 ...