Apple has launched a new page on its iTunes Store allowing users to easily donate money to the American Red Cross toward Superstorm Sandy relief efforts. The donation page, which is accessible through the desktop iTunes Store as well as the iTunes and App Store apps on iOS, permits donations at the $5, $10, $25, $50, $100, and $200 levels.
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Apple will transfer 100% of each donation directly to the American Red Cross, allowing users to have their donations seamlessly billed to their existing iTunes Store accounts. With Apple currently holding over 400 million iTunes Store accounts with credit cards attached, the company has a very significant customer base that can take advantage of the donation program.
Apple has conducted several similar campaigns in the past, most recently in March 2011 following the Japanese earthquake and tsunami and in January 2010 following the Haitian earthquakes.
Update: Apple has now added a link to the iTunes Store donation page on the main apple.com page.
Top Rated Comments
(View all)The awkward moment when Apple has billions of liquid dollars and will not donate anything. Hypocrisy at its finest.
It's almost as if they're a publicly traded company with the sole purpose of making money for the shareholders! Those heartless bastards. :rolleyes:Why would someone donate through Apple instead of directly to the Red Cross? I think it's nice that Apple is raising awareness, but it seems just as easy to do it directly to the Red Cross (plus then it's tax deductible).
iTunes store gets more eyeballs than the Red Cross site. Also Apple already has a lot of credit card details on their servers. One click is all it takes.The awkward moment when Apple has billions of liquid dollars and will not donate anything. Hypocrisy at its finest.
And how would you know?
Allowing the Red Cross seemless access to their entire customer base is pretty generous I'd say. If you or a loved one had an illness that you could not afford to get treatment for, and Apple allows you to receive donations like this from their customer base, would you say...
"no Thanks Apple, if your customers want to donate, they can come to me directly!"
No, I didn't think so either. Think before posting.
How is it generous of Apple allowing you to donate your own money? It's convenient, but not generous.
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still waiting to see your donation receipt...........
:rolleyes:
As if I'd post what I do here. I'm like Steve. I give secretly. You should be defending me.