Apple's Education Store is Down, Back to School Promotion Incoming?

An eagle-eyed Reddit user has noticed that Apple's higher education store is currently unaccessible in countries including the United States, Canada, Mexico, and Singapore, fueling speculation that Apple could be preparing to launch its annual Back to School promotion for students and educators.

apple store down wwdc 2017 message
"We'll be back," the page reads, which is Apple's standard message when its website is being updated with new products and information. However, the downtime could also be nothing more than routine maintenance.

For over a decade, Apple has offered an annual Back to School promotion, offering higher education students, parents of higher education students, and educators incentives, such as a free pair of Beats headphones or an Apple Store gift card valued up to $100, with the purchase of a qualifying Mac, iPhone, or iPad.

Since 2006, Apple has launched its Back to School promotion in the United States and Canada as early as May 25, and as late as July 23. The promotion is usually extended to several European countries such as France, Germany, and Italy on either the same day, or no more than a few weeks later.

These have been the promotion's exact kickoff dates each year in North America:

2016: June 2
2015: July 23
2014: July 1
2013: July 2
2012: June 11
2011: June 16
2010: May 25
2009: May 27
2008: June 3
2007: June 5
2006: June 5

Apple's Back to School promotion is highly anticipated because it's one of the few times a year that Apple offers deals to customers, and many hold off on summer purchases until the event begins. Apple offered free Beats headphones in 2016 and 2015, free Apple Store gift cards in 2014, and free iTunes gift cards in 2013.

Apple launched a Back to Uni promotion in Australia and New Zealand in February, offering a free Apple Store gift card valued between $70 and $100 with the purchase of a qualifying new Mac or iPad Pro.

Update: An anonymous tipster has informed us that Apple's Back to School promotion will include free Beats Solo3 Wireless Headphones with the purchase of a qualifying Mac, and free BeatsX with the purchase of an iPad Pro, with the option to pay the difference to upgrade to Powerbeats or Solo3 Wireless Headphones. The tipster says the promotion will not include the Mac mini, iPad, iPad mini, or iPhone. This information has not been confirmed and, as such, may be inaccurate.

Back to School banner 2017
Apple has also added a "Campus Essentials" banner to its iPad accessories page that leads to a "Back to School" page, but no products are currently listed. This is a good indication that the promotion may launch imminently.

Top Rated Comments

jameswilby Avatar
88 months ago
If you're gonna do education offers Apple, please do it properly. Give the choice of say a free Apple Pencil or even the keyboard for the iPads. That's more education orientated that some free headphones for sure.
Score: 7 Votes (Like | Disagree)
Cole Slaw Avatar
88 months ago
Buy a 27" iMac or a Mac Pro and get a $10 iTunes card.
Score: 6 Votes (Like | Disagree)
Markoth Avatar
88 months ago
It would have to be something good to make the new rMBP worth the money, unfortunately.
Score: 2 Votes (Like | Disagree)
supremedesigner Avatar
88 months ago
I hope they don't give away free Beats headphones this time - what if deaf customers don't want it? I hope Apple can give out alternative...
Score: 2 Votes (Like | Disagree)
Chupa Chupa Avatar
88 months ago
I hope they don't give away free Beats headphones this time - what if deaf customers don't want it? I hope Apple can give out alternative...
What if people with full hearing don't want it? It's a gift for freaking out loud -- a gift. Do you tell people that give you a birthday or holiday gift you don't like that their selection sucks? Just say "thank you" and if you don't care for it give it away or sell it. No need to be bratty about it. Whatever Apple offers today it's more than they offered yesterday. Just go with it.
Score: 2 Votes (Like | Disagree)
jameswilby Avatar
88 months ago
Apparently so.

From Apple's POV, I suspect they know full well that offering free Beats headphones generates more Mac sales, than if they offered an Apple Pencil, or an iPad keyboard case.

Armchair marketing gurus out in force...
Maybe... but forget marketing... I'm going to guess you aren't an actual student. If they want to appear like they care about education, headphones aren't what help students learn.
Score: 1 Votes (Like | Disagree)

Popular Stories

reset password request iphone

Warning: Apple Users Targeted in Phishing Attack Involving Rapid Password Reset Requests

Tuesday March 26, 2024 4:34 pm PDT by
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
iPhone Home Screen Gradient Blank Spaces 1

Sources: iOS 18 Lets Apps Be Placed Anywhere on Home Screen Grid

Sunday March 24, 2024 1:33 pm PDT by
iOS 18 will give iPhone users greater control over Home Screen app icon arrangement, according to sources familiar with the matter. While app icons will likely remain locked to an invisible grid system on the Home Screen, to ensure there is some uniformity, our sources say that users will be able to arrange icons more freely on iOS 18. For example, we expect that the update will introduce...
iPad Pro 2024 Landscape Camera Feature

New iPad Pro Again Rumored to Feature Landscape Front-Facing Camera

Monday March 25, 2024 5:43 am PDT by
The next-generation iPad Pro will feature a landscape-oriented front-facing camera for the first time, according to the Apple leaker known as "Instant Digital." Instant Digital reiterated the design change earlier today on Weibo with a simple accompanying 2D image. The post reveals that the entire TrueDepth camera array will move to the right side of the device, while the microphone will...
maxresdefault

Apple Announces WWDC 2024 Event for June 10 to 14

Tuesday March 26, 2024 10:02 am PDT by
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
sonoma desktop wwdc

Apple Releases macOS Sonoma 14.4.1 With Fix for USB Hub Bug

Monday March 25, 2024 10:10 am PDT by
Apple today released macOS Sonoma 14.4.1, a minor update for the macOS Sonoma operating system that launched last September. macOS Sonoma 14.4.1 comes three weeks after macOS Sonoma 14.4. The ‌‌‌‌macOS Sonoma‌‌ 14.4‌.1 update can be downloaded for free on all eligible Macs using the Software Update section of System Settings. There's also a macOS 13.6.6 release for those who...
Generic iOS 18 Feature Purple

iOS 18 Will Finally Bring This Android Feature to iPhone

Monday March 25, 2024 6:42 am PDT by
iOS 18 will allow iPhone users to place app icons anywhere on the Home Screen grid, according to sources familiar with development of the software update. This basic feature has long been available on Android smartphones. While app icons will likely remain locked to an invisible grid system on the Home Screen, our sources said that users will be able to arrange icons more freely on iOS 18....
apple maps 3d feature

Apple Maps May Gain Custom Routes With iOS 18

Tuesday March 26, 2024 3:10 pm PDT by
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...