Still Waiting for Apple's 2017 Back to School Promotion? Here's When It's Launched in Recent Years

by

For over a decade, Apple has offered an annual Back to School promotion, offering higher education students, parents of higher education students, and educators incentives, such as a free pair of Beats headphones or an Apple Store gift card valued up to $100, with the purchase of a qualifying Mac, iPhone, or iPad.


We've been receiving questions about the Back to School promotion for a few weeks now, but there's still no sign of an imminent launch. Some have wondered whether Apple is canceling the program entirely, but it's too early to say, as there are still several weeks remaining before students begin returning to classrooms.

Since 2006, Apple has launched its Back to School promotion in the United States and Canada as early as May 25, and as late as July 23. The promotion is usually extended to several European countries such as France, Germany, and Italy on either the same day, or no more than a few weeks later.

These have been the exact kickoff dates each year for North America:

  • 2016: June 2

  • 2015: July 23

  • 2014: July 1

  • 2013: July 2

  • 2012: June 11

  • 2011: June 16

  • 2010: May 25

  • 2009: May 27

  • 2008: June 3

  • 2007: June 5

  • 2006: June 4

Apple's Back to School promotion is highly anticipated because it's one of the few times a year that Apple offers deals to customers, and many hold off on summer purchases until the event begins. Apple offered free Beats headphones in 2016 and 2015, free Apple Store gift cards in 2014, and free iTunes gift cards in 2013.

Apple launched a Back to Uni promotion in Australia and New Zealand in February, offering a free Apple Store gift card valued between $70 and $100 with the purchase of a qualifying new Mac or iPad Pro.

The Back to Uni promotion in Australia and New Zealand can sometimes foreshadow what Apple plans to offer in other countries, but not always. In 2015, for example, Apple offered an Apple Store gift card worth up to $100 in Australia and New Zealand, but the deal was free Beats headphones in the United States.

Top Rated Comments

(View all)
Avatar
42 months ago

Never gonna happen.

Don't say like that.

Don't worry Avieshek, your first kiss will come. J/K

Kidding aside, I love MacRumors posts like this. Listing historical data with some past guidance to make predictions is a favorite for me. (I go nuts in the buyers guides sometimes.)

Joe Rossignol +1 ('https://www.macrumors.com/author/joe-rossignol/')
MacRumors +1
Score: 6 Votes (Like | Disagree)
Avatar
42 months ago

There has been a lot of speculation on these forums that the new Macs and iPads released at WWDC last month has delayed this years promotion as Apple waits to clear the backlog of orders it would have drummed up.

Back in the day, the summer back-to-school promotion helped them clear out inventory of very-capable-but-not-just-released computers the the college-bound students (mostly a win/win situation), and the promotion would end a week before the September launch event for the new computers (to the point where you could predict the September event's date by the end date of the back-to-school program). Those new computer models would the the front-line through the Christmas season, until a spring event that would mostly speed-bump them (remember when all the computers got updated twice every year?). Now, their release schedule has blown all that out of the water.

In any case, we're still over a couple weeks off from the outlier for late starts (2015).

It's going on right now. These 'back to school' promotions in India are in the form of a percentage discount on purchase of Macs & iPads (not applicable for iPhone).

The education discount is usually 6% throughout the year. However during this 'back to school' promotional period that discount gets up to 12% or in the form of a fixed discount, whichever is lesser.

Back when I was working at a university, the normal educational discount was a fixed amount per line of hardware (e.g. $200 or $300 on a pro-level machine), and the back-to-school promotion brought in additional "freebies" (and the edu discounts were valid for faculty/staff too). I recall one time, getting a laptop with the usual edu discount, plus $300 off a $375 iPod, plus $100 off a $99.99 printer. That was pretty nice.
Score: 5 Votes (Like | Disagree)
Avatar
42 months ago
Honestly, i'd love an iTunes voucher to go with my iPad Pro and i'll buy Affinity Photo straight off - saves me £20/30!

Third week of waiting for this bloody event though, it's killing me now! I want my new toy :D
Score: 4 Votes (Like | Disagree)
Avatar
42 months ago
There has been a lot of speculation on these forums that the new Macs and iPads released at WWDC last month has delayed this years promotion as Apple waits to clear the backlog of orders it would have drummed up. Also wondering out loud when/if Apple will start this up again.
Score: 3 Votes (Like | Disagree)
Avatar
42 months ago
I still get a kick out of the anti-Beats bias from people. Especially Mac owners.

Yeah, you can probably get similar or even better sound for less, but that's what PC owners criticized Mac owners for for all these years.

I have a couple of pairs of Beats and the Studio and the Pros sound pretty good to me. Yes, they have lots of bass, but I actually like that in headphones. It's not like people are going to mix on headphones so they need them to be flat.
Score: 3 Votes (Like | Disagree)
Avatar
42 months ago
To be honest, I would be pissed for a gift card after waiting this long on Mid-2017's.

But also, I would be happy like a 14 year old who got his first kiss if they do it with airpods.

For Beats, it'll be a good gift to my girlfriend.
Score: 3 Votes (Like | Disagree)

Top Stories

iOS 14 Widgets Offer iPhone Users Creative Home Screen Ideas

Sunday September 20, 2020 8:43 pm PDT by
Updated on September 22nd with hands on video. In iOS 14, Apple introduced ‌the concept of Home Screen‌ widgets, which provide information from apps at a glance. Widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. Despite the relative lack of...

iPhone 12 Lineup Rumored to Be Named 'iPhone 12 mini,' 'iPhone 12,' 'iPhone 12 Pro,' and 'iPhone 12 Pro Max'

Monday September 21, 2020 5:24 am PDT by
Leaker known as "L0vetodream" has today shared the alleged naming for the upcoming iPhone 12 lineup on Twitter. The tweet proposes that the upcoming iPhone 12 models will be titled "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max." The names likely correspond to the three expected sizes of iPhone 12, with the 5.4-inch model being the iPhone 12 mini, the 6.7-inch model ...

PSA: New Apple Watch Owners Have to Return Entire Device for Ill-Fitting Solo Loop or Braided Solo Loop

Monday September 21, 2020 3:26 pm PDT by
With the Apple Watch Series 6, Apple introduced two new band options, the Solo Loop and the Braided Solo Loop. These new bands are unique because they have no clasps, buckles, or other fasteners, and instead use a stretch design to allow them to pull onto the wrist over the hand. Because these bands are not adjustable, Apple sells each one in nine different sizes to make sure each person...

Apple Releases First Public Betas of iOS 14.2 and iPadOS 14.2 With New Shazam Control Center Options

Monday September 21, 2020 10:34 am PDT by
Apple today seeded the first public betas of upcoming iOS 14.2 and iPadOS 14.2 updates to its public beta testing group, a few days after seeding the first betas to developers and a little less than a week after releasing the iOS 14 and iPadOS 14 updates. Public beta testers who have signed up for Apple's beta testing program can download the iOS and iPadOS‌ 14.2 updates over the air after ...

Kuo: Apple to Accelerate Adoption of Mini-LED Displays in iPad and Mac Notebook Lineups

Sunday September 20, 2020 10:00 pm PDT by
Increased competition among Apple's suppliers for mini-LED display chips will accelerate the company's adoption of the advanced technology in its iPad and MacBook lineups, according to a new research note from analyst Ming-Chi Kuo seen by MacRumors. Kuo says that while Epistar had been predicted to be the exclusive supplier of mini-LED chips for Apple products in 2021, Sanan Optoelectronics...

AirPods Studio Rumored to Come With U1 Chip, Ultra-Wideband Said to Be Vital to Future Apple Ecosystem

Sunday September 20, 2020 6:17 am PDT by
Proven leaker known as "L0vetodream" has today shared a range of information about the ultra-wideband U1 chip in Apple's upcoming AirTags item trackers and AirPods Studio headphones. The first of a series of tweets shared today simply stated that AirPods Studio will contain an ultra-wideband U1 chip. It seems likely that the U1 chip would be used in AirPods Studio to track the location of...

AT&T Already Working on 6G, Says 5G iPhones Might Not Be 'Massive Event' Due to Economic Uncertainty

Monday September 21, 2020 10:05 am PDT by
Apple's upcoming launch of 5G iPhones might not be a "massive event" due to economic uncertainty amid the global health crisis, AT&T Communications CEO Jeff McElfresh said in a paywalled interview published by CNBC. "I do believe that you will see many of the iPhone subscribers move to upgrade to the device," said McElfresh. "But I wouldn't forecast that it's going to be a massive event. I...

Microsoft Announces Outlook for Mac Redesign, Improvements to iOS and watchOS Apps

Tuesday September 22, 2020 8:56 am PDT by
Microsoft has today announced plans to bring a new design to its Outlook for Mac app along with several other improvements and features for Outlook on iOS and watchOS. In preparation for the public release of macOS Big Sur, Microsoft has been testing a new design for Outlook on Mac. The design includes Microsoft's Fluent icons and several design cues from Big Sur such as rounded corners....

iOS 14 Adoption Surpasses 25% Across iPhone and iPad Five Days After Release

Monday September 21, 2020 9:06 am PDT by
Five days after Apple released iOS 14, adoption of the software update has reached approximately 26 percent of active iPhone, iPad, and iPod touch devices, according to mobile analytics company Mixpanel. This includes iPadOS 14. iOS 14 adoption appears to be outpacing iOS 13, which was installed on approximately 20 percent of active devices one week after its release last year, according to...

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...