Apple Music Turns One Year Old With 15 Million Subscribers on Board and a Redesign on the Way

Today marks the one year anniversary of Apple Music, which launched in 110 countries on June 30, 2015. The streaming music service was initially limited to the Mac and iOS devices, and it has since expanded to Apple TV and Android.

Apple's streaming music service, an evolution of the Beats Music service it acquired in 2014, has steadily gained listeners over the past twelve months, reaching over 15 million paying subscribers as of WWDC 2016 earlier this month.

apple_music_adele_desktop
Spotify still remains the world's most popular streaming music service, with roughly twice as many paying subscribers as Apple Music, but the Swedish rival has been available in Europe for nearly eight years and in the U.S. since 2011.

Assuming that Apple Music maintains its current pace of growth, it is reasonable to assume that it will eventually eclipse Spotify as the top streaming service worldwide, with Apple Music benefiting greatly from its prominent placement within a default app on iOS and a lengthy three-month free trial to get users hooked on the service.


Apple Music has received its share of criticism since launch, partly due to somewhat confusing layouts that can make it difficult to find content and easily manage downloaded or owned content versus streamed content. Apple's "Connect" social feature intended to allow artists to share content with fans also failed to take hold, with many quickly drawing comparisons to the ill-fated "Ping" social network that debuted as part of iTunes in 2010 but was officially canceled just two years later.

With iOS 10, Apple is undertaking a reinvention of the Apple Music experience on its mobile platform, completely revamping the app with new organization and a new design. The new design in particular has been controversial, with bold fonts standing in stark contrast to most of the rest of the operating system. But the new layout makes for a much more logical organization of content and features, with downloaded music receiving its own section and Connect receiving much less prominent placement.


Apple is also pushing forward its relationships with artists for Apple Music, working hard to secure exclusive content as it seeks to follow the model of "MTV in its Eighties and Nineties heyday" in becoming the go-to place for artists and content.

Apple Music is clearly still in its early days, with Apple still evolving its integration of the Beats Music team and their streaming service into iTunes and the stock Apple user experience across all platforms. But with strong subscriber growth and industry trends pointing toward a continued shift toward streaming services, it's clear this is where Apple's content future lies, whether it be the current music service or future video services.

Top Rated Comments

McFreggle Avatar
77 months ago
I have discovered 1741 great new tracks since the start of Apple Music.
I haven't missed Spotify a single moment.

Happy birthday, Apple Music.
Score: 22 Votes (Like | Disagree)
2457282 Avatar
77 months ago
Happy Birthday to Apple Music. HOWEVER, please never ever take away my ability to purchase and download. I will never be a subscriber to a music streaming service and my loyalty will reside with the product that best serves my needs - namely, music downloading and cataloging.
Score: 16 Votes (Like | Disagree)
jacobh101 Avatar
77 months ago
I use $4.99 student version - great value for the money, not too sure why people hate on it so much.
Score: 11 Votes (Like | Disagree)
citysnaps Avatar
77 months ago
I use $4.99 student version - great value for the money, not too sure why people hate on it so much.
I think it has to do with unhappy people feeling better and empowered when they can hate on something, someone, or some company.
Score: 10 Votes (Like | Disagree)
FSMBP Avatar
77 months ago
The fact that they redesigned just a year after the release doesn't give me a warm & fuzzy feeling about Apple (same with watchOS). It's like they forgot about keeping things simple/streamlined (ie. Scott Forstall/Steve Jobs).
Score: 9 Votes (Like | Disagree)
Zirel Avatar
77 months ago
The fact that they redesigned just a year after the release doesn't give me a warm & fuzzy feeling about Apple (same with watchOS). It's like they forgot about keeping things simple/streamlined (ie. Scott Forstall/Steve Jobs).
People like you are the reason why Steve Jobs was remembered and missed, he almost never listened to anyone's opinions.

If Apple Music didn't had a redesign, you'll be saying that "Apple seems to have abandoned it", "they are lazy and don't care", blah blah blah, now that they are doing an overhaul, you say that.
Score: 6 Votes (Like | Disagree)

Popular Stories

anker 563 dock ports

Anker's Latest USB-C Docking Station Brings Triple-Display Support to M1 Macs

Wednesday May 18, 2022 7:06 am PDT by
While Apple's early M1-based Macs can only officially support a single external display, there are ways around the limitation. Anker is launching a new 10-in-1 USB-C docking station today which delivers just that. The Anker 563 USB-C dock includes two HDMI ports and a DisplayPort port, and it leverages DisplayLink to carry multiple video signals over a single connection. Given that this hub...
Prosser Series 8 3

Apple Watch Series 8 Rumored to Feature New Design With Flat Display

Wednesday May 18, 2022 6:21 am PDT by
The Apple Watch Series 8 could feature an all-new design with a flat display, according to the leaker known as "ShrimpApplePro." In his latest video on the YouTube channel Front Page Tech, Jon Prosser highlighted information from ShrimpApplePro that suggests the Apple Watch Series 8 could feature a flat display in what seems to be a design originally rumored for the Apple Watch Series 7. ...
apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
apple data auction iphone privacy ad

Apple Highlights iPhone's Latest Privacy Features in New 'Data Auction' Ad

Wednesday May 18, 2022 9:00 am PDT by
Apple today shared a new ad highlighting iPhone privacy features like App Tracking Transparency and Mail Privacy Protection that are designed to give users more transparency and control when it comes to their personal data being collected. The ad revolves around a young woman named Ellie who discovers that her personal data is being sold at an auction house, with bids being placed on her...
apple ar headset concept 2

Apple's AR/VR Headset Nearing Completion as Board Gets Demo

Thursday May 19, 2022 9:52 am PDT by
Apple last week demonstrated its upcoming AR/VR headset to Apple board members, indicating that the device is in an advanced stage of development and could see a debut in the not too distant future, reports Bloomberg. Apple has also ramped up development of the software that runs on the headset, with that software expected to be called "RealityOS," or rOS for short. Render via designer Ian ...