Anyone tuning in to watch Apple's iPhone 7 event on Wednesday may have been mildly surprised and somewhat amused to witness Apple CEO Tim Cook taking part in a special episode of "Carpool Karaoke" along with Pharrell Williams.

Far from being an off-the-wall, last-minute inclusion, the video introduction makes sense for Apple, which recently purchased the segment from "The Late Show With James Corden", to be distributed via Apple Music.

Tim Cook Carpool
Apple has licensed 16 episodes of the show from CBS TV Studios, which will be executive produced by Corden and Ben Winston. The purchase is said to be seen as a way to drive online activity for the streaming music service, which Apple announced had reached 17 million paying subscribers as of yesterday.

That number compares with the 15 million users that Apple said the service had garnered by its 1st birthday on June 30, indicating a jump of 2 million subscribers in just two months, despite strong competition from rival services like Spotify.

The increased popularity of Apple Music is in stark contrast to Apple's falling iPhone sales year-on-year, and highlights the company's increasing reliance on profiting from existing customers through services rather than exclusively relying on acquiring new ones via hardware sales to meet its revenue targets.

It also indicates that while industry commenters have leveled plenty of criticism at Apple Music for perceived deficiencies in its interface design and functionality, customers are still signing up to the service at a steady rate, perhaps won over by the exclusive album releases by popular artists that Apple has recently secured.

In another boost for Cupertino, last week Apple Music for Android surpassed 10 million downloads from the Google Play Store, 10 months after it was released on the platform, proving that the service is becoming popular with listeners who don't necessarily even own an Apple device.

With iOS 10, due to be released September 13, Apple is redesigning the Apple Music experience on its mobile platform, revamping the app with new organization and a new design.

Top Rated Comments

Abazigal Avatar
64 months ago
Don't forget - these are 17 million paying customers.
Score: 4 Votes (Like | Disagree)
8692574 Avatar
64 months ago
16.999.999 forgot to switch off auto-renew.
Then, there's me ;)
I definetly did not forget, and switched from single to family account!!

Now there's 6 of us enjoying it!!!!!!!!
Score: 2 Votes (Like | Disagree)
djcerla Avatar
64 months ago
I definetly did not forget, and switched from single to family account!!

Now there's 6 of us enjoying it!!!!!!!!
Yup, family account as well! Girlfriend loving it (she used to buy a lot of stuff on iTunes, now she says it's like free shopping in the mall)
Score: 2 Votes (Like | Disagree)
Nozuka Avatar
64 months ago
i'm very happy with it. especially since it works with my "old" music collection, everything in one place.
and i can still buy an album after listening to it. it will just switch to "purchased" in my library, without adding it to the library a second time or loosing my play count.
Score: 2 Votes (Like | Disagree)
djcerla Avatar
64 months ago
16.999.999 forgot to switch off auto-renew.
Then, there's me ;)
Score: 1 Votes (Like | Disagree)
blacktape242 Avatar
64 months ago
that was the WORST part of the keynote bar none....
Score: 1 Votes (Like | Disagree)

Top Stories

Pro Display XDR Yella

Apple Working on External Display With Built-In A13 Chip

Friday July 23, 2021 9:37 am PDT by
Apple is developing an external display that includes an A13 chip with Neural Engine, according to a new rumor from 9to5Mac. The A13 chip with Neural Engine would presumably serve as an eGPU, though details are light at this time. Having a CPU/GPU built into the external display could help Macs deliver high-resolution graphics without using all the resources of the computer's internal chip....
maxresdefault

Apple Music to Livestream Premiere of Kanye West's New Album 'Donda' on Thursday

Wednesday July 21, 2021 1:49 am PDT by
Apple Music on Thursday will host a global livestream for the premiere of Kanye West's tenth studio album, titled "Donda." The sold-out event will take place at the Mercedes-Benz Stadium in Atlanta, Georgia, and Apple Music's livestream will start at 8:00 p.m. Eastern Time. The livestream was revealed in a Beats Studio Buds ad that aired during the NBA Finals. The ad features U.S. track...
airpods 3 gizmochina Feature

AirPods 3 Rumored to Launch Alongside iPhone 13 at Expected September Event

Friday July 23, 2021 12:54 am PDT by
The third-generation AirPods will likely launch at the same event revealing Apple's upcoming iPhone 13 lineup, according to a report from DigiTimes, which makes the claim citing sources familiar with the matter. The report as a whole echoes previous reporting that production of the third-generation AirPods will kickstart in August, meaning a launch shortly after can be easily expected. DigiTi...
idos 2 app ios

Apple to Pull 'iDOS 2' DOS Emulator From App Store

Thursday July 22, 2021 3:22 pm PDT by
iDOS 2, an app designed to allow users to play classic DOS games, will soon be pulled from the App Store, the app's creator said today. According to iDOS developer Chaoji Li, he tried to submit an iDOS update with bug fixes to the App Store, but was told that the update was rejected because it violated the 2.5.2 App Store guideline that says apps cannot install or launch executable code.Durin...
iPad mini pro feature

Next iPad Mini Won't Feature Mini-LED Display, Claims Display Analyst

Friday July 23, 2021 8:07 am PDT by
Yesterday, DigiTimes claimed that the upcoming iPad mini will feature a mini-LED display, but now, display analyst Ross Young is going at odds with that report, claiming that while the updated iPad mini continues to be on track for a release this year, it won't feature a mini-LED display. Young says he "confirmed" with Radiant Opto-Electronics, who DigiTimes claims would provide Apple with...
AirPods Pro Beta Firmware

AirPods Pro Beta Firmware Now Available

Wednesday July 21, 2021 6:50 am PDT by
Upcoming AirPods Pro firmware updates are now available to Apple Developer Program members as beta versions. AirPods Pro firmware beta one features FaceTime Spatial Audio and Ambient Noise Reduction. Custom Transparency mode, including Conversation Boost, was initially expected to be included in the beta but appears to have been delayed for a later version. Apple made the announcement...
iPad mini pro feature

Next-Generation iPad Mini Will Reportedly Feature a Mini-LED Display

Thursday July 22, 2021 9:03 am PDT by
Apple is widely rumored to be planning a new iPad mini with a significant redesign, including a larger 8.5-inch to 9-inch display with slimmer bezels, a Touch ID power button instead of a home button, a USB-C port instead of a Lightning connector, and more. According to a paywalled preview of a DigiTimes report today, the sixth-generation iPad mini will also feature a mini-LED display:BLU...
discount m1 macbook yellow

Deals: Shop Record Low Prices Across Apple's Full MacBook Pro and MacBook Air Lineup (Up to $499 Off)

Friday July 23, 2021 8:23 am PDT by
Apple's MacBook Pro and MacBook Air lineup is seeing all-time low discounts across the board today, including the 2019 16-inch MacBook Pro, 2020 13-inch MacBook Air, and 2020 13-inch MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. 13-Inch M1...
ios wifi settings

Apple Confirms iOS 14.7 Fixes WiFi Bug and Many Other Vulnerabilities

Wednesday July 21, 2021 11:38 am PDT by
Following the release of iPadOS 14.7 this morning, Apple has shared details on the security updates that are included in iOS 14.7, iPadOS 14.7, macOS Big Sur 11.5, watchOS 7.6, and tvOS 14.7, all of which came out this week. Notably, Apple's documentation confirms that the iOS 14.7 and iPadOS 14.7 updates address a WiFi-related vulnerability that could impact iOS devices when joining a...
macOS Big Sur Feature Orange

Apple Releases macOS Big Sur 11.5 With Podcast App Updates and Bug Fixes

Wednesday July 21, 2021 10:15 am PDT by
Apple today released macOS Big Sur 11.5, the fifth major update to the macOS Big Sur operating system that launched in November 2020. macOS Big Sur 11.5 comes two months after the release of macOS Big Sur 11.4. The new ‌‌‌‌‌macOS Big Sur‌‌‌‌ 11.5 update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences. macOS Big Sur...