Apple Stores Celebrate Earth Day With Green Logos and Staff T-Shirts
In honor of Earth Day next Friday, April 22, Apple has updated the logos of over one hundred of its retail stores with green leaf accents in countries around the world, and provided retail employees with matching green t-shirts to wear. Apple is also promoting stores that run on 100% renewable energy with new signage.
Many customers have shared pictures of the green-leafed Apple logos on Instagram and Twitter at stores in the
United States,
Australia,
Belgium,
China,
France,
Hong Kong,
Italy,
Japan,
Spain,
United Kingdom, and other countries. Apple retail chief Angela Ahrendts also tweeted some photos of the new green t-shirts.
Apple Store logos are typically illuminated green
on Earth Day itself, but Apple is kicking off its support one week earlier this year on the same day it
switches from plastic bags to paper bags. Apple has advised staff members to ensure that supplies of any remaining plastic bags are depleted before switching to paper bags.
Apple has heavily emphasized its environmental responsibility over the past month. At its iPhone SE event last month, Apple environmental chief Lisa Jackson said the company's goal is to "become 100% renewable in 100% of our operations worldwide," including all of its corporate offices, retail stores, and data centers.
Yesterday, Apple launched an "Apps for Earth" promotion in support of the World Wildlife Fund and released its annual environmental responsibility progress report [PDF] covering the 2015 fiscal year. Notably, Apple's recycling initiatives have allowed it to recover over $50 million in gold, copper, and other metals.
Update: While some have suggested that the new seasonal green t-shirts may go against the idea of environmental friendliness, a retail employee informed us that Apple has supplied team members with multiple shirts that will be used for the "foreseeable future." The employee also said that Apple recycles t-shirts each time it changes colors, while some take their old t-shirts home for personal use.
Popular Stories
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...
