Apple Retail Store Logos Go Green for Earth Day

Today is Earth Day and in celebration of the occasion, Apple has updated the logos of some of its retail stores with green leaf accents, as it does each year on April 22. The green leaves mark a departure from the standard white logo, and Earth Day represents one of the few occasions each year where Apple tweaks its store logos.

applestoregreenleaf


Along with installing green-leafed Apple logos at retail stores Apple may also be planning to hold a special Earth Day celebratory event at its Cupertino campus, as it did last year.

In a tweet about Earth Day, Tim Cook linked to Apple's environmental website and highlighted the company's efforts to "leave the world better than we found it." Apple updated the website two days ago with its most recent Environmental Responsibility Report, noting that 100 percent of its U.S operations and 87 percent of its global operations are now run on renewable energy.


Under Tim Cook's watch, Apple has ramped up its environmental conservancy efforts, heavily pursuing improved recycling, renewable energy through solar farms, a reduced carbon footprint, and most recently partnering with The Conservation Fund to protect and create the forests that supply its packaging materials.

Top Rated Comments

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69 months ago
Nothing screams "we love the environment" like spending tons of resources for one-time-use shirts!
Score: 13 Votes (Like | Disagree)
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69 months ago
let's spend more energy doing something that only lasts a day
Score: 8 Votes (Like | Disagree)
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69 months ago
WTF happened to these boards
I suspect Apple could give everyone on earth a computer, and a million bucks and settle the middle east tension, and cure cancer, but a big chink of the posters here would still b***h about it.
Score: 7 Votes (Like | Disagree)
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69 months ago

let's spend more energy doing something that only lasts a day


let's bitch and moan at everything Apple does.
Score: 4 Votes (Like | Disagree)
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69 months ago
Coloring part of the logo green is a good first step.

How about making it so we can actually update our hardware instead of having to discard it when it gets old?

That would help too.
Score: 4 Votes (Like | Disagree)
Avatar
69 months ago
good for the earth, the brand, the image of apple as a green leader around the world...regardless of all their motivations politically, financially, it would be an easy argument to not do what they are doing. i'm glad they have chosen to commit as much as they can to a more green corporate industrial philosophy.
Score: 4 Votes (Like | Disagree)

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