Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple to Phase Out Plastic Bags for Environmentally Friendly Paper Bags Starting April 15
Apple is planning to switch from the plain white plastic bags to paper bags made from 80 percent recycled materials, which Apple says will further its goal of leaving the world "better than we found it." Apple informed employees of the impending change in a note, which was shared by 9to5Mac.
In addition to handing out paper bags, employees are also being asked to adopt a new policy of querying customers as to whether a bag is needed at all instead of simply providing one.
We're committed to leaving the world better than we found it. One bag at a time. So on April 15, we'll switch to paper shopping bags made from 80 percent recycled materials. These bags come in medium and large.While Apple will begin offering the new bags on April 15, employees have been instructed to continue to use all of the available stock of plastic bags before switching to paper. Once the supply is exhausted, the new paper bags, the design of which is unknown, will be used exclusively.
When customers are buying a product, ask if they need a bag. They may decide they don't. And you'll encourage them to be even more environmentally friendly.
If you still have plastic bags in stock, use them before you switch to the new paper bags.
Given Apple's focus on recycling, clean energy, and reducing its carbon footprint, the company's switch from plastic to paper should come as no surprise. Apple already focuses on minimizing packaging size for its products from iPhones to Macs and two-thirds of the paper used for packaging is from recycled content with the rest sourced from sustainable forests.