Apple Looking to Boost iPhone Sales With New Retail Store Trade-In Program
Bloomberg reports that Apple will for the first time begin accepting trade-ins on iPhones in its retail stores, encouraging users to upgrade to the latest models and seeking to boost sales. Apple will be partnering with recycling firm Brightstar to offer the program.
Used iPhones collected in the U.S. will only be resold in emerging markets, where Apple’s share is lower and demand for cheap devices is greater, said one of the people. That way, the resale of Apple’s older models won’t cannibalize iPhone 5 sales in the U.S., the person said.
Since 2011, Apple has partnered with third-party firm PowerON in the United States to offer Apple gift cards to users seeking to recycle their used iOS devices through the company's website, moving last year to expand the program to other countries where it has offered cash back. With the new program, the trade-in program will expand to Apple's popular retail stores.
The new trade-in program with BrightStar will only be available at Apple’s retail outlets, letting consumers receive payments instantly and avoiding the hassle of shipping their older gadgets, the people said.
Apple's web-based recycling and trade-in programs have so far been relatively hidden away on the company's site, resulting in low consumer awareness. The new retail store effort is, however, likely to make a significant difference in trade-in usage, appealing to consumers looking for hassle-free credit toward new devices.
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Top Rated Comments
But from a typical consumer's standpoint, this is what they see:
Paid $199 for an iPhone 5 in 2012.
not eligible for an iPhone 5S upgrade, but I want one....
The upgrade fee is $399 from AT&T/Verizon...
Apple will give me $199 to trade in my iPhone 5 I won't use...
(I've never heard of that Craigslist thing... seems too complicated...I might get ripped off...and it will take time and effort...I can do this Apple thing right here, right now, and get a new phone NOW)
Hmmm.... now only $200 for an iPhone 5S after trading my iPhone 5 in...
same price as getting the iPhone 5!
Looks like a good deal, I'll do it!
Exactly. Apple or any business doesn't understand this and tries to seek the biggest margins. The only people would trade-in are completely oblivious people.
Damn I'd get way more money on craigslist.
Or maybe it will be better than this. Who knows? Apple fans are always hopeful!