fastcompany.com


'fastcompany.com' Articles

Apple Secretly Pursuing Deep Push Into Original Television Programming

In a longer piece covering the streaming television and video ambitions of Apple, Alibaba, Facebook, and Google, Fast Company suggests Apple is covertly pursuing original television programming deals that would establish it as a major player in the entertainment industry. Apple is said to be seeking deals with "triple A-list" talent to create a full roster of shows to put it on par with Netflix and Amazon, both of which have successfully launched popular original television shows like House of Cards, Jessica Jones, and Unbreakable Kimmy Schmidt. Sources that spoke to Fast Company say Apple is aiming to run several major shows at once, perhaps as part of a major launch. At last year's Sundance Film Festival, Apple created an iTunes Lounge where it hosted private invitation-only events for film makers, producers, and other talent. At the event, described as sleek and understated, attendees said Apple was "definitely talking to the talent." As has been previously rumored, Apple execs also traveled to Los Angeles to hear ideas for original television shows, with Apple's original programming efforts being led by Robert Kondrk, vice president of iTunes Content.The iTunes Lounge was in fact part of a stealth effort by Apple to establish a new, more active role in delivering entertainment. In the weeks that followed, Apple execs were in Los Angeles hearing pitches for original TV series that it plans to launch on an "exclusives" app on Apple TV and within iTunes. Apple wants to work with "triple A-list" talent, according to a source, and build up a roster of must-see shows

iPhone 7 May Feature Thinner, Waterproof Body With No Headphone Jack and Wireless Charging

Apple's iPhone 7 may feature wireless charging and a thinner waterproof body with no headphone jack, according to a new report from Fast Company that is in line with previous iPhone 7 rumors from the Asian supply chain. Citing a source with "knowledge of the company's plans," Fast Company says the iPhone 7 will not include a headphone jack in an effort to make the device even thinner than the iPhone 6s. The device will also "very likely" be waterproof and support some form of wireless charging. Apple is said to be working with Cirrus Logic to adapt the audio chipset in the iPhone to work with the Lightning port. With no 3.5mm headphone jack, the Lightning port, which is currently used for charging, will also be used to transmit sound to wired headphones. The chipset may also include new noise-canceling technology to remove background noise during music playback and phone calls. According to Fast Company's source, Apple may not ship Lightning-connected EarPods alongside the iPhone 7, instead opting to sell noise-canceling Lightning-connected headphones separately under its Beats brand. It is not clear if that means the iPhone 7 will come with no EarPods or if Apple will ship standard EarPods with some kind of adapter. Would you prefer the iPhone 7 have a 3.5mm headphone jack or all-in-one Lightning connector? https://t.co/ZsmMqskbOB— MacRumors.com (@MacRumors) November 30, 2015 While Fast Company's source sounds sure of the removal of the headphone jack, there is a caveat about the potential inclusion of wireless charging technology and waterproofing. Apple is