Shopify Expanding Apple Pay Hardware and Software to United Kingdom
After launching its point-of-sale system app in the United States in 2013, Shopify today announced that both the company's POS app and physical hardware will finally be made available to business owners in the United Kingdom (via TechCrunch). The app and "Tap, Chip, and Swipe" card reader work in conjunction to accept various kinds of retail payments from customers, while also providing merchants with data about their business, like stock shortages and daily cash intake.
“The UK is Shopify’s second largest market,” Hailey Coleman, Product Growth Manager at Shopify, told TechCrunch via email. “The launch of the Shopify POS app and card reader provides small business owners an easy and secure way to accept payments anywhere. Now merchants in the UK can run their entire business with Shopify.”
With its NFC-enabled card reader and connected app, Shopify allows customers to pay with any mobile wallet app, including Apple Pay and Android Pay, and traditional cards from Visa and MasterCard. On the compatability side of things, the Shopify POS app functions with the iPhone 4s and later, the iPad 2 and later, and any version of the iPad mini.
With the new system, business owners in the United Kingdom can also run every aspect of their small business with Shopify's products. The app and card reader not only enhance the retail store shopping experience, but both tie the physical store into the owner's online marketplace, "if they’re using Shopify to power their e-commerce."
Merchants in the United Kingdom can
pre-order the Shopify card reader for £59 while it's on sale with a £20 discount, and can expect to receive the device beginning on September 30. The company's app is free to use, but incurs a 1.6 percent credit card rate with no purchase fee. Shopify also sells a line of
companion hardware to improve the transaction experience in small businesses, including a receipt printer and cash drawer that connect into the Shopify ecosystem.
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