Apple Watch and Apple TV See Record Quarterly Sales

Both the Apple Watch and the Apple TV set new quarterly sales records in 1Q 2016, according to information shared by Tim Cook during today's earnings call. The Apple Watch saw especially strong sales in December as people purchased the device during the holiday season, something that's perhaps not a surprise given the significant discounts offered by some third-party retailers.

While Apple did not offer discounts itself, Best Buy cut prices on the Apple Watch by $100, and Target offered a $100 gift card with the purchase of an Apple Watch. These price drops likely boosted Apple Watch sales by a good amount during the quarter. Apple also expanded Apple Watch availability to more than 48 countries ahead of the holiday season.

applewatchappletv
As for the Apple TV, Apple says it saw its best quarter ever following the launch of the fourth-generation device. The Apple TV 4, priced at $149 to $199 depending on capacity, includes features like a full App Store, a touch-based remote control and Siri voice control. Available apps on the Apple TV have expanded, with 3,600 total apps now downloadable on the device.

Apple does not break out sales of the Apple Watch and the Apple TV, choosing instead to lump them into an "Other" category that also includes iPods and Beats headphones, so exact sales numbers for the two devices are not known. Revenue for the Other category did see a big increase, jumping more than 40 percent from $2.7 billion in 1Q2015 to $4.35 billion in 1Q2016. Sales were also up quarter over quarter, as revenue in 4Q2015 was at $3 billion.

Overall, it was a record quarter for Apple with $18.4 billion in profit on $75.9 billion in revenue. During the quarter, the company sold 74.8 million iPhones, 16.1 million iPads, and 5.3 million Macs.

Related Roundups: Apple TV, Apple Watch Series 9

Top Rated Comments

yadmonkey Avatar
106 months ago
I stood up to applaud this news, but my Apple Watch didn't give me credit for it, so now I'm running around the room waving my arms up and down.
Score: 34 Votes (Like | Disagree)
Mildredop Avatar
106 months ago
The day Apple release actual sales figures for the watch is the day I'll accept the watch is a success.
Score: 23 Votes (Like | Disagree)
Zirel Avatar
106 months ago
The day Apple release actual sales figures for the watch is the day I'll accept the watch is a success.
Why?
[LIST=1]
* Denial
* Anger
* Bargaining
* Depression
* Acceptance

Are you grieving over that the Apple Watch is being successful?
Score: 14 Votes (Like | Disagree)
Benjamin Frost Avatar
106 months ago
To say that the Apple Watch set record quarterly sales means precisely nothing.

There were no sales a year ago. It's hardly surprising that their best sales would be at Christmas. We also know that the watch was hugely discounted, an unprecedented move from Apple. We have also had no sales figures from Tim Cook since the watch was launched in April 2015.

All this suggests that the iWatch has been disappointing at a minimum. I think it has done very badly, and that its future is bleak. Goodwill to all who have bought it, but the Apple Watch is a mistake.
Score: 14 Votes (Like | Disagree)
BlueMoon63 Avatar
106 months ago
Right, but how often do you see retailers offering $100 (~25%) off a brand new Apple product? Never in my memory.
Retailers heavily discount every single Samsung product ever made and usually within weeks of selling. They even offer buy one get one free. It doesn't tell you much.

The original iPhone dropped by 25% after only 3 months. Took 2+ years to sell as many phones as the watch did in 8 months. It means nothing - especially when the profit margin on the Apple Watch was 400%.
[doublepost=1453854575][/doublepost]
To say that the Apple Watch set record quarterly sales means precisely nothing.

There were no sales a year ago. It's hardly surprising that their best sales would be at Christmas. We also know that the watch was hugely discounted, an unprecedented move from Apple. We have also had no sales figures from Tim Cook since the watch was launched in April 2015.

All this suggests that the iWatch has been disappointing at a minimum. I think it has done very badly, and that its future is bleak. Goodwill to all who have bought it, but the Apple Watch is a mistake.
You "think" it has done very badly? lol

Estimated by analysts to have sold 12mm Apple Watches since April and several billion in profits to Apple. Took the IPhone two years to sell that many iPhones and it was blasted as a flop and failure by everyone. Way too soon to write off the Apple Watch.
[doublepost=1453854893][/doublepost]
Apple is doing well!!!! Watch sales beating all competitors :)
[doublepost=1453852578][/doublepost]
Apple did not discount the watch. Some retailers did. Apple's prices are still the same as day one. It's leading the industry
Doesn't really matter to correct him. He only likes posts that are negative towards Apple products. Go check the other Apple reporting news item here. He likes every single post that bashed Apple. He even likes the posts that mock people who buy the Apple Watch. he has a long history of bashing Apple and likes any post that is negative towards Apple.
Score: 14 Votes (Like | Disagree)
NickD73 Avatar
106 months ago
Of course this past quarter was going to be the biggest ever for Apple Watch...It was it's first holiday quarter. Anything less would have been a complete and utter catastrophe.

As far Apple TV, this past quarter was the first update in something like 3 years, so, again, anything less would have been a huge negative.

The Apple bulls are looking for any good news they can get their hands on, and while i've been saying for a long time now that SHORT TERM there is plenty of reason to think Apple will have record breaking numbers, the LONG TERM is much more foggy, hence why I am calling Apple stock down to $85 by years end, as I have been for months, even when the stock was trading at $120+.
Score: 9 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Perspective Gray

Five Key Upgrades Coming to iPhone 16

Friday March 15, 2024 1:45 pm PDT by
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
iphone se 4 modified flag edges

iPhone SE 4 Expected to Depreciate Heavily

Tuesday March 12, 2024 9:04 am PDT by
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
iOS 17 Passkey With Apple ACCOUNT Feature

'Apple ID' Expected to Change to 'Apple Account' Starting With iOS 18

Sunday March 17, 2024 7:13 am PDT by
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...
General iOS 17 Feature Orange Purple

iOS 17.4.1 Update for iPhone is Imminent

Monday March 18, 2024 5:27 am PDT by
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...