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Yahoo Wants to Be Apple’s Default iOS Search Engine

YahooYahoo is working on two internal projects to optimize its mobile search and monetization in order to convince Apple to make Yahoo the default search engine on iOS reports Re/code.

The WSJ reported last year that Apple and Yahoo had been in discussions of how to integrate Yahoo's services more prominently in iOS, beyond powering the Weather and Stocks apps.

The report says Yahoo CEO Marissa Mayer is preparing detailed presentations to present to Apple executives showing what its new mobile search product could look like. There are a pair of internal projects, code-named "Fast Break" and "Curveball", that are part of Yahoo's redesign of its mobile search engine.
That has not happened as yet officially — it’s just the big honking goal of the Yahoo effort, said sources. Still, several said Mayer has already buttonholed a few Apple executives on the topic, including its powerful SVP of design Jony Ive, who knows the former Google exec well.

“This is the aim of the whole effort here, to grab the pole position in iOS search,” said one person working on the effort. “It will take more than pretty pictures though to convince Apple to give up Google, given its focus on consumer experience being top-notch. But Marissa wants it very badly.”
Currently, Yahoo and Microsoft are in the midst of a 10-year search and advertising partnership, something Mayer is trying to get out of. At the same time, Microsoft's Bing provides the backend for Apple's Siri web search feature. Google is the default search engine in the Safari iOS browser, with Yahoo and Bing available as user-selectable options. Apple already replaced Google's Maps app with its own mapping application as default.

According to the Re/code report, a new and expanded agreement between Apple and Yahoo is not imminent -- Apple has yet to be pitched on the new products. Instead, it's part of a longer term play to bring the two companies closer together.

Top Rated Comments

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8 months ago
No thanks.
Rating: 39 Votes
8 months ago
No. Just please, no.
Rating: 33 Votes
8 months ago
Guess I'll just change the search provider to Google when I get a new phone.
Rating: 28 Votes
8 months ago

Apple just needs to buy Yahoo, sever its ties with Microsoft/Bing, and use the existing team to create its own search engine.


worst idea ever.
Rating: 24 Votes
8 months ago
Apple just needs to buy Yahoo, sever its ties with Microsoft/Bing, and use the existing team to create its own search engine.
Rating: 22 Votes
8 months ago
No thanks.

Plain and simple.

Yahoo is so full of itself and blind at the same time.
Rating: 22 Votes
8 months ago
Marissa Mayer is a very competent person. She lead Google in a number of key areas including search at one time before being appointed the CEO of Yahoo.

If she believes Yahoos search is up to the task then I'd like to see it given a fair chance.
Rating: 16 Votes
8 months ago
Blah. I'm not fond of Yahoo (or Bing). I use Google. It works.
Rating: 14 Votes
8 months ago
Apple is going to introduce Spotlight web search service soon.

Ive: "We think search is an experience. It is not about generating lot of results, its about generating the right results. True search is not about the absence ads its about bringing order to the results"
Rating: 13 Votes
8 months ago

worst idea ever.


Not if you start from scratch...do you really want Google in your life that much?
Rating: 12 Votes

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