OS X Mavericks Adoption Pushing Toward 50%
Just five months after its release, OS X Mavericks is seeing adoption rates in the range of 40 percent to almost 50 percent depending on the tracking source. The significant growth in Mavericks users demonstrates the benefits of Apple's move to drop the price of its latest OS X update to zero in an effort to encourage users to upgrade.
Analytics firm Chitika is out with a new report today showing Mavericks usage at 40 percent of page impressions in the United States and Canada over the week of March 17-23. Apple's three previous operating system versions split almost all of the remaining 60 percent of the Mac user base nearly evenly.
Almost exactly five months following Mavericks’ release, the operating system’s users are generating 40% of U.S and Canadian Mac OS X-based Web traffic, a figure that dramatically outpaces Mavericks’ predecessor, OS X Mountain Lion. At 40%, the share of OS X Web traffic generated by Mavericks users is approximately six percentage points higher than what OS X Mountain Lion achieved nearly 14 months following its public debut, and 13 percentage points higher [than] what was recorded at the seven-month mark.
The report notes that while Mavericks is seeing strong upgrade rates relatively to previous versions of OS X, Mac adoption rates are much slower than seen for iOS, where 85 percent of devices are now running iOS 7. This disparity is likely due to a number of factors, including longer lifespans for Macs that may leave a higher percentage of machines ineligible for the latest OS version, as well as a more varied user base than may not be as tech savvy as mobile users and thus less likely to upgrade.
Chitika is not the only analytics company tracking OS X usage, as GoSquared continues to maintain its tracker offering a real-time look at the distribution of OS X versions appearing on its network of sites. GoSquared is seeing an even higher rate of adoption for Mavericks of around 48 percent, with a similar even split of the three previous versions all around 15-16 percent.
Net Applications is yet another analytics firm with a significant user base to measure data from, and that firm saw Mavericks with a 45 percent share of the OS X base in its February data.
Popular Stories
Apple's "Let Loose" event kicks off today at the unusual time of 7:00 a.m. Pacific Time, and we're expecting to see an iPad-focused event with new iPad Pro and iPad Air models, updated Apple Pencil and Magic Keyboard accessories, and perhaps some other announcements. Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We...
Apple today unveiled redesigned iPad Pro models featuring the M4 chip, Ultra Retina XDR OLED displays, a nano-texture display option, and more. The new iPad Pro offers a considerably thinner design and slightly larger 11- and 13-inch display size options. The 11-inch model is 5.3mm thick and weighs less than a pound, while the 13-inch model is just 5.1mm thick and weighs a quarter pound less ...
Apple today announced that iOS 17.5 will be released to the public "soon," following over a month of beta testing. While the software update is relatively minor, it does have a few new features and changes, as outlined in the list below. "The new Pride Radiance watch face and iPhone and iPad wallpapers will be available soon with watchOS 10.5, iOS 17.5, and iPadOS 17.5," said Apple, in its...
Apple at its "Let Loose" event today announced a new Magic Keyboard for the latest iPad Pro models, with a thinner, lighter design. Apple says the Magic Keyboard has been redesigned to be thinner and lighter, while maintaing the same floating design. Two colors are available that match the new iPad Pro. New features include a function row with screen brightness controls, an aluminum...
Apple will be holding its first event of the year this Tuesday, May 7 at 7 a.m. Pacific Time, with a live stream to be available on Apple.com and on YouTube. How long will the event be? In his newsletter today, Bloomberg's Mark Gurman said the video will have a runtime of "around 35 minutes." Apple is expected to announce new iPad Pro and iPad Air models, along with updated Apple Pencil...
While the iPhone 16 series is still months away from launching, an early rumor about an all-new iPhone 17 model has now surfaced. In a research note with investment firm Haitong this week, analyst Jeff Pu said Apple is planning a so-called "iPhone 17 Slim" model that would replace the Plus model in the lineup. Pu said this model will feature around a 6.6-inch display, a slimmer design, an...
Apple today held the first event of 2024, debuting new iPad Air and iPad Pro models and accompanying accessories. While the event was faster than normal and took 40 minutes, we've condensed it down even further for those who want a quick overview of everything that was announced. Subscribe to the MacRumors YouTube channel for more videos. We've also got a full recap of all of the coverage...
Top Rated Comments
Compare with iOS 7 adoption rate, this is low. But if you compare with Windows 8 adoption rate, this is high... Σ(●ﾟдﾟ●)
Many Snow Leopard users did not upgrade, because they still need the ability to run PowerPC native applications on their Mac. This ability was taken away in Lion, and Mountain Lion as well as Mavericks do not allow it either. To run a PowerPC native app, you must have 10.6.8 or earlier.
A prime example of this is AppleWorks. It will not run on Lion or later, since Rosetta support has been pulled from the OS.