The current Tetris offer is advertised as "A throwback for you. On us." Typically priced at $0.99 in the iOS App Store, the app is free when users redeem the promotion from within the Apple Store app. The program is designed to entice shoppers to use the Apple Store app and is different from the traditional App Store "App of the Week" sale, which is available to all App Store users and this week features the Max Axe [Direct Link] game from Naked Sky Entertainment.
The new Tetris promotion is being offered alongside a free book giveaway in the U.S. and other countries for Franklin's Valentines that has been active since the Valentine's Day store makeover launched late last month. The Tetris offer can be accessed from individual store pages in the Apple Store app, which are found by tapping on the "Stores" button in the bottom toolbar. The free app is listed in the middle of the page, directly underneath the company's "Love is in the Air" Valentine's Day sale.
The Tetris promotion expires on April 7, 2014 and is subject to availability.