'Lucky Bags' Go on Sale at Japanese Apple Stores, Big-Ticket Items Included - MacRumors
Skip to Content

'Lucky Bags' Go on Sale at Japanese Apple Stores, Big-Ticket Items Included

Apple Stores across Japan have today begun selling different configurations of the Fukubukuro, or "lucky bag", giving customers the chance to purchase a random assortment of products sold at a steep discount, reports Japanese blog Mac Otakara [Google Translate].

This year's lucky bags, which sell for 36,000 yen, or $345, come in four different configurations with certain items appearing in every bag, including a t-shirt commemorating the event, an Incase City Collection Compact Backpack in a special red color, and a Mophie Juice Pack PowerStation Mini with a design to match the grab bag.

MacBook Air Lucky Bag

MacBook Air Lucky Bag (Source: App Bank, Google Translate)

Different items between the bundles however differ greatly, with one configuration of the bag offering a 11-inch MacBook Air with a Power Support Air Jacket, an Apple Magic Mouse, and a Beats by Dre Pill Bluetooth speaker, and another variant of the bag offering a Wi-Fi only iPad Air with Smart Cover, Nike+ FuelBand SE, Phillips Hue Starter Kit, and Square Reader.

iPod Nano Lucky Bag

iPod Nano Lucky Bag (Source: App Bank, Google Translate)

The other two versions of the lucky bags are highlighted by the inclusion of either a non-Retina iPad Mini or 7th generation iPod nano, with items such as the Jaybirds BlueBuds X Bluetooth headphones, the IZON View remote camera, and a Logicool (known as Logitech in the U.S.) Ultimate Ears Mobile Boombox as well.

iPad mini Lucky Bag

iPad mini Lucky Bag (Source: Mac Otakara)

Apple's grab bags are sold as is, and returns are not accepted unless a product is found to be defective. Still, the bags have been quick sellers on previous occasions, with many people lining up the night before to get their hands on a bag.


As with past years, Apple's Lucky Bag promotion is limited to customers of Apple retail locations in Japan, though other countries, like China, may see the same traditional Apple Store sales during the new year.

Popular Stories

iOS 18 Siri Personal Context

Siri AI Settlement Website Now Live: Apple to Pay Some iPhone Owners

Sunday September 20, 2026 7:24 pm PDT by
In May, Apple agreed to pay $250 million to settle a U.S. class action lawsuit over Siri AI's delayed launch, and the settlement website is now live. Apple will pay an estimated $25 per eligible iPhone to eligible customers, who can submit a claim via the settlement website between September 21 and December 21 of this year. The exact payment may be higher or lower than $25 depending on the...
Mostly Screen iPhone Purple Feature 2027

iPhone 20 Pro Display Sizes Leak Ahead of 2027 Launch

Monday September 21, 2026 4:29 am PDT by
Apple's 20th-anniversary iPhone lineup could feature slightly larger displays than the iPhone 18 Pro models, if a new leak shared on Weibo is accurate. Prolific Chinese leaker Digital Chat Station claims that early iPhone 20 Pro display specifications include a 6.41-inch screen with a resolution of approximately 2,686 × 1,236 pixels, while the iPhone 20 Pro Max is said to have a 6.96-inch...
iOS 26 Home Feature

Apple Will Soon Announce an All-New Operating System

Tuesday September 22, 2026 9:19 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman reiterated that the operating system will feature a grid of app icons, widgets, and customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial...

Top Rated Comments

gnasher729 Avatar
166 months ago
But doesn't it push sales?
There can be a huge amount of legal and other problems, depending where you are.

One: Obviously the store won't accept returns if you don't like the contents, just like you can't return a lottery ticket that didn't win. Not accepting returns might be illegal in some country.

Two: Not telling you exactly what you get in a sale might be illegal in some country.

Three: In some country, this might be considered to be a lottery, and a store would need a license to run a lottery which might be hard to get, or a lottery might be illegal.

Four: Depending on the attitude of customers, people who got less than they expected might get angry and cause the store more trouble than this is worth. Obviously culture dependent.

Fifth: Depending on the attitude of customers, they might deeply distrust an offer like this and expect to be ripped off, so very few would buy and many would think that the store attempted to rip them off, which is not good for business. Obviously culture dependent.

----------

As with past years, Apple's Lucky Bag promotion is limited to Japanese customers, ...

I suppose it is not limited to Japanese customers, but to customers who go to an Apple Store in Japan, right? Japanese customers turning up in a store in New York won't get a "Lucky Bag", and I won't be refused one in Tokyo because I'm not Japanese?
Score: 24 Votes (Like | Disagree)
Lucky736 Avatar
166 months ago
Four: Depending on the attitude of customers, people who got less than they expected might get angry and cause the store more trouble than this is worth. Obviously culture dependent.

Exactly why the US will never see this.
Score: 23 Votes (Like | Disagree)
Iconoclysm Avatar
166 months ago
totally a waste of money. the chance of getting a mac air is probably 1 in 10 or 20.

why would anyone spend $345 on belkin case.

----------



are you kidding me? none of the bags are worth it unless you get mac air
Oh really? An iPad mini that costs $299 isn't worth $345 including a $100 bag and a $60 battery? iPad Air at $499 plus a $50 smart cover not worth $345? $149 iPod nano with another $200 worth of stuff not worth $345? Math not your strong suit?
Score: 21 Votes (Like | Disagree)
Jessica Lares Avatar
166 months ago
The US got the 12 days of apps this year and look what happened. :rolleyes: The App Store is a total mess and most are whining because they think they're entitled to more than they're being offered.

We're not culturally stable enough in the US to have something like this. Everyone has $345 to blow, especially when it mean they're getting $1,000+ worth of stuff. Look at what happens on Black Friday.
Score: 14 Votes (Like | Disagree)
maflynn Avatar
166 months ago
Why isn't this popular in other countries?

Probably the same reason Boxing day isn't a big deal in many countries - its a regional/cultural thing
Score: 11 Votes (Like | Disagree)
marioguarneros Avatar
166 months ago
Those bags are not bad at all!

I guess people here will still complain:

-Why is this not happening in my country?
-This bags are rubbish.
-I already have a MacBook Air, iPad, etc.
-They are too expensive!

Blah, blah, blah you get the idea from all the other posts in the forum.

Congrats to whoever did actually buy their surprise bags! =)
Score: 7 Votes (Like | Disagree)
Latest Stories
Apple Releases First Public Betas of iOS 27.2 and macOS Golden Gate 27.2
Apple Releases First Public Betas of iOS 27.2 and macOS Golden Gate 27.2
3 hours ago
OpenAI's New GPT-6 Sol and Luna Models Bring Astra Improvements to Cheaper Tiers
OpenAI's New GPT-6 Sol and Luna Models Bring Astra Improvements to Cheaper Tiers
5 hours ago
Apple Park Visitor Center Just Lost an Attraction Offered Since 2017
Apple Park Visitor Center Just Lost an Attraction Offered Since 2017
6 hours ago
Shazam App for iPhone Updated With New Icon and iMessage Stickers
Shazam App for iPhone Updated With New Icon and iMessage Stickers
6 hours ago
Anthropic Launches Claude Opus 5.5 With Fable-Level Performance at a Lower Price
Anthropic Launches Claude Opus 5.5 With Fable-Level Performance at a Lower Price
6 hours ago
Apple Releases Firmware Update for Beats 360
Apple Releases Firmware Update for Beats 360
8 hours ago
Beats 360 Pre-Orders Open at Amazon With Cushion Kits on Sale, Plus More Beats Deals
Beats 360 Pre-Orders Open at Amazon With Cushion Kits on Sale, Plus More Beats Deals
8 hours ago
Apple Puts AirTag-Sized AI Pin on Hold
Apple Puts AirTag-Sized AI Pin on Hold
8 hours ago
Beats 360 Ear Cushion Kits Just $9.99 Each Until the End of October
Beats 360 Ear Cushion Kits Just $9.99 Each Until the End of October
9 hours ago
Apple Testing Prototypes of Whoop-Like Screenless Fitness Band
Apple Testing Prototypes of Whoop-Like Screenless Fitness Band
9 hours ago
Apple Will Soon Announce an All-New Operating System
Apple Will Soon Announce an All-New Operating System
10 hours ago
Apple Watch Series 10 vs. Series 12 Buyer's Guide: Should You Upgrade?
Apple Watch Series 10 vs. Series 12 Buyer's Guide: Should You Upgrade?
10 hours ago
Apple's Smart Glasses to Enter a Rapidly Growing Market
Apple's Smart Glasses to Enter a Rapidly Growing Market
10 hours ago
Apple Event This October? These 7 New Products Expected Next Month
Apple Event This October? These 7 New Products Expected Next Month
10 hours ago
Beats 360 Deliver Customizability and a Revamped Over-Ear Headphone Design
Beats 360 Deliver Customizability and a Revamped Over-Ear Headphone Design
12 hours ago
Massive Discounts Hit 2026 MacBook Pro, Save Up to $600 on Amazon
Massive Discounts Hit 2026 MacBook Pro, Save Up to $600 on Amazon
12 hours ago
Apple Planning to Bring iPhone Duo Display Tech to Pro in 2029
Apple Planning to Bring iPhone Duo Display Tech to Pro in 2029
12 hours ago
Apple Announces 'Tap to Pay on iPhone' Availability in 8 More Countries
Apple Announces 'Tap to Pay on iPhone' Availability in 8 More Countries
12 hours ago
New Mac Mini and Mac Studio Now Available for Same-Day Pickup at Apple Stores
New Mac Mini and Mac Studio Now Available for Same-Day Pickup at Apple Stores
14 hours ago
Apple Still Working on Anti-Snatching Feature That Locks Stolen iPhones
Apple Still Working on Anti-Snatching Feature That Locks Stolen iPhones
14 hours ago
Apple Quietly Excludes Older iPhones From New Camera Feature
Apple Quietly Excludes Older iPhones From New Camera Feature
16 hours ago
App Switcher Returns in watchOS 27.2 Beta With New Launch Gesture
App Switcher Returns in watchOS 27.2 Beta With New Launch Gesture
17 hours ago
Apple Music Hall Spatial Audio Venue Opens in Battersea Power Station
Apple Music Hall Spatial Audio Venue Opens in Battersea Power Station
18 hours ago
Apple CEO John Ternus Talks iPhone Duo Design, Siri AI, and Becoming CEO
Apple CEO John Ternus Talks iPhone Duo Design, Siri AI, and Becoming CEO
1 day ago
You Can No Longer Downgrade From iOS 27 to iOS 26
You Can No Longer Downgrade From iOS 27 to iOS 26
1 day ago
macOS 27.2 Beta Brings New Volume and Brightness Sliders
macOS 27.2 Beta Brings New Volume and Brightness Sliders
1 day ago
GM Wants You to Know It Still Plans to Ditch Apple CarPlay in Future EVs
GM Wants You to Know It Still Plans to Ditch Apple CarPlay in Future EVs
1 day ago
iPhone 14 Pro vs. iPhone 18 Pro Buyer's Guide: Should You Upgrade?
iPhone 14 Pro vs. iPhone 18 Pro Buyer's Guide: Should You Upgrade?
1 day ago
Apple Seeds Second macOS Golden Gate 27.2 Beta to Developers
Apple Seeds Second macOS Golden Gate 27.2 Beta to Developers
1 day ago
Apple Releases Second iOS 27.2 Beta
Apple Releases Second iOS 27.2 Beta
1 day ago