App Store Downloads and Revenue Surpasses 50% Growth on Christmas Day 2013
The firm tied the increase in downloads and revenue to interest from Western countries on Christmas day, and also credits developers such as Rovio Entertainment and ZeptoLab strategically releasing their titles just before Christmas to maximize product interest and profit potential.
Main contributors to this year’s Christmas spike were Western countries. For example: download volume in the United Kingdom increased by 161 percent on Christmas day. In addition, revenues in United States almost doubled with a plus of 97 percent in the Apple App Store. In the large Asian app markets like Japan and Korea this trend was hardly visible.However, while the figures show strong App Store numbers on Christmas day this year, the report also notes that the percentages in 2013 are lower compared to the past two years. On Christmas day 2011, Distimo stated that there was a threefold growth in download volume compared to an average day in December, which was followed by near double download growth a year later.
Other notable Christmas 2013 findings from the firm include data showing that the increase in paid downloads was greater than that of free downloads, and that the growth of revenue from in-app purchases was less than that of the growth in revenue from apps charging a one-time fee.