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Apple Acquires Crowdsourced Local Business Search Firm Locationary for Improved Maps

AllThingsD reports that Apple has acquired Locationary, a Canadian company focused on crowdsourcing location and other data on local businesses for improved accuracy.
Apple has acquired the Toronto-based Locationary, a small Canadian startup, backed by Extreme Venture Partners and Plazacorp Ventures. Multiple sources familiar with the deal tell AllThingsD it closed recently and includes Locationary’s technology and team, both. The price of the acquisition couldn’t immediately be learned.
Referred to as a "Wikipedia for local business listings" by AllThingsD, Locationary uses crowdsourcing and other means to improve local search results for mapping purposes by verifying such data as location and whether or not the business is still in operation.

locationary_saturn
Apple is obviously interested in Locationary for its potential to improve Apple's mapping services, which have received significant criticism since their launch in iOS 6 last year. Locationary's platform will help Apple to offer accurate data on various points of interest, enhancing the local business search integration that is a key part of mapping and navigation services.

Top Rated Comments

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15 months ago

Google Maps is so good, especially 2.0, I don't think I'll ever use Apple Maps. They should just pull the plug on the maps project.


I'm glad you don't run or even work for Apple.
Rating: 15 Votes
15 months ago

Google Maps is so good, especially 2.0, I don't think I'll ever use Apple Maps. They should just pull the plug on the maps project.


Microsoft was ahead of Apple in the tablet market by years, maybe they should have pulled the plug there. Blackberry was producing phones before Apple produced the iPod, maybe they should have pulled the plug there. Mp3s were around for years, maybe they should have pulled the plug there. Yes, they did a bad job with it, but that's what happens in life, friend. You fix things up, make them better, not give up.
Rating: 14 Votes
15 months ago
Google Maps is so good, especially 2.0, I don't think I'll ever use Apple Maps. They should just pull the plug on the maps project.
Rating: 11 Votes
15 months ago

Google Maps is so good, especially 2.0, I don't think I'll ever use Apple Maps. They should just pull the plug on the maps project.


You should just pull the plug on your own comment. :rolleyes:
Rating: 6 Votes
15 months ago

I wish Apple would just start using Google Maps again. Their boycott against Google products is just silly and they're losing customers based off their instinctive decisions.


Google's licensing agreement with Apple to let Apple use Google Maps on the iPhone wouldn't allow Apple to implement turn-by-turn GPS navigation in order to make it an Android exclusive feature. In order to add the feature, Apple had to tell Google goodbye and that they didn't need them. If Apple was still using Google Maps I guarantee you there would be no turn-by-turn navigation. It's not a boycott, Google was just being very anti-competitive with Apple.
Rating: 5 Votes
15 months ago

So Apple won't throw in the towel on this map thing, eh? Sheeez. Just accept that you can't do EVERYTHING well, Apple.

But no...Apple will spend millions, if not billions, in acquisitions, man hours, technical support, etc. to TRY to make a map app that comes close to Google...while annoying every single iPhone user in existence.


Nobody's forcing you to use Apple Maps.... You can go ahead and use g maps all you like but it doesn't mean Apple can't try to fix a product they already spent so much time and resources developing. It's software after-all, not hardware a little tweaking can do wonders.
Rating: 3 Votes
15 months ago
It's getting there. It would be cool with Siri integration:

"Give me directions to the nearest McDonalds"

"I found 16 Gymnasiums nearby"

Dammit, Siri!
Rating: 3 Votes
15 months ago
At least Apple is aggressively trying to improve Maps. This is very good to see. Doesn't matter how they do it. Buy companies or hire people. Just get it done.
Rating: 3 Votes
15 months ago
I wish Apple would just start using Google Maps again. Their boycott against Google products is just silly and they're losing customers based off their instinctive decisions.

Both are great companies, and they should work together to make the most of what they have. Android isn't going anywhere, and I can't see how releasing some apple software on android would negatively impact Apple at all. Something like iTunes store on android would bring in more income, especially with Google being so willing to release their products all over the mobile spectrum.

Google has acquired 127 companies.

Apple has acquired 30 in the same time period.


He was being sarcastic
Rating: 3 Votes
15 months ago
This could be a net positive development for Apple Maps. I think most of the early problems have been worked out however.
Rating: 3 Votes

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