Moments after we revealed Apple putting up Apple TV product page on its India site, it has quietly launched it in the country for Rs 8,295. [UPDATE: Apple updated its India site to reflect the price revision. We hear that the earlier price did not include taxes.] We were earlier told it would be priced at Rs 6,990. We checked with a couple of Apple premium resellers but it seems the stocks have not made it to stores, yet.Apple CEO Tim Cook revealed last month that the company sold 2 million Apple TV boxes during the holiday quarter, showing 60% year-over-year growth.
Cook's language around the product was consistent with prior messaging, saying that television was "an area of intense interest for us" and that "there is a lot we can contribute in this space and we continue to pull the string and see where it leads us".