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Apple Sets New High with 53.3% of U.S. Smartphone Market, Android Holds Strong in Europe

Last month, research firm Kantar Worldpanel reported that Apple had retaken the lead in U.S. smartphone sales from Android over the August-October timeframe, topping Android by a 48.1%-46.7% margin on the strength of the iPhone 5 launch.

At the time, the firm suggested that Apple's share would continue to rise as the 12-week window of sales data shifted to include the iPhone 5 for its entirety, predicting that Apple would set a record high for market share within the following two periods.


Kantar Worldpanel has now released its data for the September-November period, and Apple has indeed set a record high with 53.3% of the market. Apple's share is up dramatically from 35.8% in the same period last year, although the iPhone 4S did not launch until later in the corresponding timeframe.
Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, comments: “Apple has reached a major milestone in the US by passing the 50% share mark for the first time, with further gains expected to be made during December.”
Apple continues to fare less well in Europe, where even with growth of 2.5 percentage points year-over-year to reach 25.3% of the market, Android has surged farther ahead with a 9.2 percentage point gain and now holds 61% of the market.

Among the markets tracked by Kantar Worldpanel, Apple's best performance was in the United States, while its worst performances were in Brazil, Australia, Spain, and Italy, all countries where it lost share over 2011.

Related roundup: iPhone 6

Top Rated Comments

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24 months ago
Doomed.
Rating: 17 Votes
24 months ago
What the heck is Bada and why is it even tracked?
Rating: 10 Votes
24 months ago
And in other news, Windows holds the lead over the Mac. :rolleyes:

Stories like this are so pathetic.
Rating: 10 Votes
24 months ago
Meh. Statistics may not lie, but you sure can make them say whatever you damn well please.
Rating: 8 Votes
24 months ago
They are doomed.
To success.
No matter how disappointing or crazily priced their products are.
A 16GB iPhone 5 is 729€ here in Italy, and I bought a Galaxy Note 2 for 490€ today.
No wonder they are losing share over here.
Rating: 8 Votes
24 months ago
Good to see Apple back on top, no matter how briefly.

And these Apple-related posts are fine and good, but what I'm really missing are PATENT LAWSUIT STORIES
Rating: 6 Votes
24 months ago
The difference between US and Europe can be addressed to subsidizing, I think in Europe the price difference between iPhone and high-end devices from competitors is >€200,- while in the US it's no more than $100 (€80). Give or take.

For Apple's sake, I hope this subsidizing will continue forever, because this model is the main reason iPhone devices are more popular than Android devices.

Nevertheless, extremely impressive results, because the previous year was the first Android devices really caught up with the iPhone, but still the iPhone sales are way stronger. Really impressive.
Rating: 5 Votes
24 months ago

My point is that statistical analysis always has that caveat. But not by accident, they are very carefully wording it to trick people into believing what they want.

According to commercials, the #1 TV show is on:
Fox
NBC
CBS
ABC

I'm sure the list is much longer, but I no longer pay for cable/sat to see more commercials.


Similar to how all of the carriers in the US have the largest 4G network.
Rating: 5 Votes
24 months ago
Phone cost is important. But it's also important to look at the entire "package" or total cost of ownership.

This means Phone (subsidized or not) + phone/data plan.

So while it might be more expensive to buy the phone in country X - the total cost of ownership (including plan) might be more/less/same as in country Y.
Rating: 4 Votes
24 months ago
People realize this isn't the overall smartphone market right?

Still good for apple though
Rating: 4 Votes

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