Jony Ive's Design Video for the Twentieth Anniversary Mac

Friday November 16, 2012 9:27 am PST by Jordan Golson

OS X Daily points us to the launch video for the Twentieth Anniversary Macintosh featuring a much younger and less-polished Jony Ive, complete with hair and British accent.

For those who don’t know, the 20th Anniversary Mac was a limited edition Mac priced at a whopping $7499. It was one of the first all-in-one computers to have an LCD display, and at the time was about as cool as a computer could be. Looking back, it’s easy to see how the design and thought of the 20th Anniversary Mac influenced the design of future Macs, especially iMacs.

Jony Ive was recently promoted and put in charge of all Human Interface teams at Apple, in addition to his existing role as head of Industrial Design.

Top Rated Comments

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DesterWallaboo

27 weeks ago

Wait… Did I see a BOSE logo on that subwoofer????

I'd like for Apple and BOSE to work together again and make some incredible laptop and desktop speakers. And I know they won't be the first (look to HP and Beats, but really, they are Beats, c'mon), but they will be one of the best.

BOSE is all name.... their products are so-so.

There is a reason why they never publish their specs on their speakers... because they aren't that great.

Rating: 28 Positives

jayducharme

27 weeks ago

What amazes me most is how little has changed about Ive and his design philosophy. Almost everything he said in that video could apply to his approach to the new iMac or iPhone as well. The man is certainly consistent.

Rating: 25 Positives

nutmac

27 weeks ago

I've got a small Bose system on my computer desk, and it sounds incredible.

Only because you haven't heard better speakers that cost less.

Rating: 18 Positives

nutmac

27 weeks ago

Although Bose makes decent speakers once in awhile, they are perhaps the most overrated consumer electronics company in the world. You can get much better speakers for less money. There's this running joke that audiophiles use to describe Bose: "No Highs? No Lows? Must be Bose!"

Rating: 18 Positives

AJClayton

27 weeks ago

Jony Ive, complete with hair and British accent.

What do you mean "complete with British accent". You write that as if he hasn't got a British accent any more. He's British and speaks with a British accent. What a ridiculous thing to write.

Glad I got that out of my system. :p

Rating: 17 Positives

MasterHowl

27 weeks ago

BOSE is all name.... their products are so-so.

I've got a small Bose system on my computer desk, and it sounds incredible.

Rating: 15 Positives

donrsd

27 weeks ago

BOSE is all name.... their products are so-so.

There is a reason why they never publish their specs on their speakers... because they aren't that great.