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iOS Surpasses OS X in Share of U.S. Web Traffic


Analytics firm Chitika today released a report showing that by its metrics iOS has now surpassed OS X in overall web traffic share in the United States. Chitika's methodology involves an analysis of browser user agents for hundreds of millions of ad impressions across its expansive network.
To quantify this study, Chitika Insights analyzed several data sets composed of a series of US traffic taken from August 2011 to February 2012 out of the Chitika Ad Network (covering hundreds of millions of ad impressions). The user agents of individual impressions were then aggregated to determine relative overall share of the different operating systems.
Chitika's results show that iOS and OS X have seen their shares of web traffic quickly converge between September and December of last year, with the two platforms running neck-and-neck since that time.
iOS has been posting regular gains, and has experienced an overall growth of nearly 50%, whereas OS X has seen its market share decline by 25% since a high point in September. February marks the first point where a reversal in position can be seen in the respective operating systems. iOS passes Mac OS with 8.15% of all web traffic, whereas Mac OS only sees 7.96%.
Chitika theorizes that the decline in OS X share may be due to either Apple customers choosing to purchase iOS devices instead of Macs or simply a general increase in mobile usage that is overwhelming growth in traditional platforms such as OS X. Given Apple's continued record Mac sales over the past several quarters, the latter explanation seems to be the more likely one.

Chitika's results appear to be supported by worldwide data from Net Applications, which shows that desktop share outweighs mobile and tablet usage by a roughly 10:1 margin. With Apple holding only 6% of the desktop share but over 50% of the mobile and tablet share, iOS and OS X do appear to be fairly close in their shares of the overall market.

Top Rated Comments

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Posted: 34 months ago
Many people have two iOS devices (an iPhone and an iPad), and only one Mac.
Rating: 9 Votes
Posted: 34 months ago
I would venture that a fair amount of desktop users have an Adblock feature, which could slightly distort this metric.
Rating: 9 Votes
Posted: 34 months ago

I would venture that a fair amount of desktop users have an Adblock feature, which could slightly distort this metric.


yep. Problem with those metric using Ads is they do not count huge chunks of the desktop market.
Rating: 8 Votes
Posted: 34 months ago
We're seeing the future, folks.

In any case, though, Apple sells a great deal more iOS devices than Macs.
Rating: 7 Votes
Posted: 34 months ago
Considering many iOS devices are tied to windows machines and how many iOS devices are sold, I'm surprised its only surpassed mac os x now. This comparison is chalk and cheese.
Rating: 6 Votes
Posted: 34 months ago

Yep. I cry when I see someone browsing with no adblocker


As someone said above, I cannot imagine any reason why anyone wouldn't have an adblocker.


You should appreciate those people without adblockers. They finance the web for those with them. :D
Rating: 4 Votes
Posted: 34 months ago

This only means that people prefer to do most of their browsing while sitting on a couch, or laying in bed rather than sitting on a desk.

Uh, no.
Theres about 10x as many (very loose guess) iOS devices, but it still only barely equals MacOS in web traffic.

Honestly, that's negligible.

You'd be surprised. People that use adblockers also tend to spend more time on the web - ergo making them more statistically relevant.

I go through anything between 1000 to 4000 pages a day, and I'm very far from alone on that. Casual browsers might go through a few dozen at best.
Rating: 4 Votes
Posted: 34 months ago

Many people have two iOS devices (an iPhone and an iPad), and only one Mac.


There are times I am using the web on my iPad and MacBook pro at the same time...
Rating: 3 Votes
Posted: 34 months ago
I love my Mac, I love my iPad, and I love my iPhone. But if I'm going to browse the web, I'm going to use the Mac.
Rating: 3 Votes
Posted: 34 months ago

It was going to happen sometime.

OSX will probably die by the time it goes beyond 10.9, and that will be fine. iOS is a leaner OS which will carry the portables into the forefront of the market. As the iPads become more powerful over the next half-decade, OSX computer sales will diminish drastically since most people won't need them.


Obviously you're not even CLOSE to being NEAR a full computer user.
I'm guessing your usage more compares to the cliche mother/grandmother's usage.
Meaning games & internet (web-browsing, email & dedicated native webapp[Facebook-like]).

SINCE:
Obviously you don't work with any high-end media editors (which iOS's thin-clients pale in comparison to).
Obviously you don't even manipulate many saved files, since iOS forbids the user from having access to the on-device file-system.
Obviously you don't do any development (something iOS is incapable of, and as long as it's EXPLICITLY forbidden in the iOS developer TOS, will NEVER do).
Doubly obvious OSX won't disappear since iOS apps can ONLY be developed on APPLE hardware. So if OSX were to disappear, then so would EVERY SINGLE iOS developer, their apps, and your precious iOS would follow closely behind.

Mind you, there's nothing wrong with only needing a thin-client device like a cell-phone or a tablet, but if you think they will EVER replace full computers, you have no clue what you're talking about.

Obviously.
Rating: 3 Votes

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