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The Best Superbowl Ad Was for the iPhone

More than fifty commercials aired during the Super Bowl this past Sunday, including one from Samsung that again poked fun at Apple's customers.

Apple didn't run any ads during the Super Bowl, at least not officially -- a fact that puzzled some commentators. But, as investment guru Jim Cramer points out, Apple did have an advertisement of sorts air during the Super Bowl.

After the game was over, Colts hall of famer Raymond Berry carrier the Vince Lombardi Trophy along a long line of New York Giants players. Players took turns touching or kissing the trophy, all the while taking photos and videos of the event. By far the most common device used to record the moment was the iPhone -- an event seen by millions.


Jim Cramer:
And I said to myself, there it is, not some pet dangling a bag of chips or some headlights killing vampires or King Elton getting trapdoored. Nope, there was an ad worthy of Steve Jobs and the company he built.

Of course, it wasn't an ad. It was just a collection of the most cool, most idolized competitors in the world whipping out their favorite device, which they had on the field, ready for action.

[...]

In the end, it didn't matter. To me, the endorsement of Apple by real athletes who were not paid, especially when contrasted with the gift of the GM Corvette that Eli Manning didn't even seem to care about -- "Eli, the keys, the keys, don't forget the keys!" -- said it all.
A 30-second spot during the game cost advertisers $3.5 million. For 1 minute and 20 seconds, Giants players used their iPhones to capture a once-in-a-lifetime moment that tens of millions watched on television. Cramer believes that this, more than any anything else, was the best advertisement of the Super Bowl.

via Daring Fireball

Top Rated Comments

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Posted: 34 months ago
Samsung's commercial just got OWNED.
Rating: 28 Votes
Posted: 34 months ago
It's all about the iPhone, folks. No getting around that. When the the glitterati, sports figures, and Hollywood at large flashes them around, you know whose got brand power.
Rating: 16 Votes
Posted: 34 months ago
:apple: PWNED! A happy customer is the best advertisement you can have.
Rating: 13 Votes
Posted: 34 months ago
Some people pay attention to detail. Other gloss over it.
I saw the iPhones and thought it was hilarious considering how much Samsung paid to poke fun of hardcore iPhone fans who line up. (http://www.itworld.com/mobile-wireless/247498/three-things-note-about-galaxy-note-super-bowl-ad)

I don't hold it against those who didn't notice the athletes, family members, friends snapping away with their iPhones. Some people just don't pay attention to things like that.

To each his own.

Also, while it's another story. Seriously Samsung, a stylus? I'm not going to ask if "you're serious" - because spending $10 million evidently secured your position. I'm sure you all will kill this year! If this year is 2003.
Rating: 13 Votes
Posted: 34 months ago

Sorry to burst your bubble Mac fans, but and advertisement that only targets existing customers is not exactly the best advertisement ever.

How many people who have never used an iPhone would have even known it was an iPhone they were all using.

We may call it the cheapest advertisement, but it is far far far from the best.


So, only people who own an iPhone, know how an iPhone looks?

I don't own one and i know how it looks, the apple logo on the back of the thing gives it away too.
Rating: 12 Votes
Posted: 34 months ago
I agree completely. Was anyone else thinking this as they watched that moment live?
Rating: 11 Votes
Posted: 34 months ago
I notice how badly people spell here more than I noticed the number of iPhones taking pics in that video.
Rating: 11 Votes
Posted: 34 months ago

I agree completely. Was anyone else thinking this as they watched that moment live?


better question is did anyone else notice it. I know a lot of people tend to turn it off the TV shortly after the game is over.

It nice free advertisement and something Apple could use if they wanted to make an Ad around it but in terms of the public even noticing. Unlikely unless you were a tech nerd or a Apple fan.


I actually noticed it....That guy was doing the slowest walk in the history of walking - how could you not notice? :D

I think that may make me a tech nerd. :o
Rating: 11 Votes
Posted: 34 months ago

I agree completely. Was anyone else thinking this as they watched that moment live?


Yeah, I actually told my wife that it seems like a lot of players had white iPhones.

So much for the theory that 'real' men don't buy white iPhones for themselves.
Rating: 11 Votes
Posted: 34 months ago
Shouldn't there have been more Android phones? I thought they were activating something like five million every hour. :D
Rating: 9 Votes

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