New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Samsung Continues to Poke Fun at Apple Fans in Super Bowl Ad

Sunday February 5, 2012 7:31 pm PST by Arnold Kim
Samsung aired another of its series of Apple-mocking commercials during the 2012 Super Bowl tonight. In this ad, Samsung is pushing the new Samsung Galaxy Note.


Like the previous ads in the series, Samsung depicts iPhone fans standing in line for the new iPhone, while promoting their own products as the "next big thing".

Samsung's head of marketing has acknowledged she is directly targeting Apple and shooting to reach a more emotional connection with their consumers.
“Especially in U.S., people are obsessed with Apple,” Lee said, in a lengthy interview at the Consumer Electronics Show earlier this month. “It’s time to change people’s attention.”
The Samsung Galaxy Note that is depicted in the commercial is a 5.3" device which also comes with a stylus. Steve Jobs is famously quoted as saying "if you see a stylus, they blew it."

[ 1120 comments ]


Top Rated Comments

(View all)

Avatar
satchow
91 months ago
I can't believe they used a stylus as a selling point...
Rating: 185 Votes
Avatar
chrmjenkins
91 months ago
Insult your competitor's customers. That will get them to switch!
Rating: 140 Votes
Avatar
LagunaSol
91 months ago
It must be a horrible feeling when your primary competitor is the only one with products people are willing to wait in line for.
Rating: 124 Votes
Avatar
NXTMIKE
91 months ago
and exactly how many lines form for samsung's product releases?

[crickets].....

thought so.
Rating: 107 Votes
Avatar
gikku
91 months ago
A pen?
a stylus.

they blew it.
Rating: 95 Votes
Avatar
SpaceKitty
91 months ago
Why are they so obsessed with this waiting in line thing? I stood in line three years in a row to get my iPhone. Won't do it again but I don't regret doing it in the past.

I see nothing in the ad that makes me want to buy that Samsung phone.
Rating: 81 Votes
Avatar
sterlingindigo
91 months ago
The ad tries way too hard. I feel sorry for it.
Rating: 71 Votes
Avatar
phd
91 months ago
My girlfriend signed up for a new cable service and got a Galaxy 10.1 tab. I have to admit.. it's a total train wreck.. Garbage.
I'll be picking up the next iPad. :D
Rating: 66 Votes
Avatar
wordoflife
91 months ago
Shame they spent all that money in a superbowl ad that was stupid.
at the end of the day, people won't stop buying iphones because it's "an iphone"
Rating: 62 Votes
Avatar
miknos
91 months ago
Apple ads are the best because they show the actual product working, not some people dancing saying how "cool" it is.

The only thing I saw in this ad is a stylus (seriously?) and a FaceTime rip-off.
Rating: 50 Votes

[ Read All Comments ]