Samsung Continues to Poke Fun at Apple Fans in Super Bowl Ad

Samsung aired another of its series of Apple-mocking commercials during the 2012 Super Bowl tonight. In this ad, Samsung is pushing the new Samsung Galaxy Note.


Like the previous ads in the series, Samsung depicts iPhone fans standing in line for the new iPhone, while promoting their own products as the "next big thing".

Samsung's head of marketing has acknowledged she is directly targeting Apple and shooting to reach a more emotional connection with their consumers.

“Especially in U.S., people are obsessed with Apple,” Lee said, in a lengthy interview at the Consumer Electronics Show earlier this month. “It’s time to change people’s attention.”

The Samsung Galaxy Note that is depicted in the commercial is a 5.3" device which also comes with a stylus. Steve Jobs is famously quoted as saying "if you see a stylus, they blew it."

Top Rated Comments

satchow Avatar
160 months ago
I can't believe they used a stylus as a selling point...
Score: 185 Votes (Like | Disagree)
chrmjenkins Avatar
160 months ago
Insult your competitor's customers. That will get them to switch!
Score: 140 Votes (Like | Disagree)
LagunaSol Avatar
160 months ago
It must be a horrible feeling when your primary competitor is the only one with products people are willing to wait in line for.
Score: 124 Votes (Like | Disagree)
NXTMIKE Avatar
160 months ago
and exactly how many lines form for samsung's product releases?

[crickets].....

thought so.
Score: 107 Votes (Like | Disagree)
gikku Avatar
160 months ago
A pen?
a stylus.

they blew it.
Score: 95 Votes (Like | Disagree)
SpaceKitty Avatar
160 months ago
Why are they so obsessed with this waiting in line thing? I stood in line three years in a row to get my iPhone. Won't do it again but I don't regret doing it in the past.

I see nothing in the ad that makes me want to buy that Samsung phone.
Score: 81 Votes (Like | Disagree)

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