Apple's annual developer conference in San Francisco.
Samsung Continues to Poke Fun at Apple Fans in Super Bowl Ad
Like the previous ads in the series, Samsung depicts iPhone fans standing in line for the new iPhone, while promoting their own products as the "next big thing".
Samsung's head of marketing has acknowledged she is directly targeting Apple and shooting to reach a more emotional connection with their consumers.
“Especially in U.S., people are obsessed with Apple,” Lee said, in a lengthy interview at the Consumer Electronics Show earlier this month. “It’s time to change people’s attention.”The Samsung Galaxy Note that is depicted in the commercial is a 5.3" device which also comes with a stylus. Steve Jobs is famously quoted as saying "if you see a stylus, they blew it."