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iPad Grabs 58% of Tablet Shipments in 4Q 2011

Research firm Strategy Analytics today announced the results of its calculations of worldwide tablet shipments during the fourth quarter of 2011, revealing that Apple continues to hold a majority of the market as Android improves its standing on the strength of Amazon's Kindle Fire.
Peter King, Director at Strategy Analytics, said, “Global tablet shipments reached an all-time high of 26.8 million units in Q4 2011, surging 150 percent from 10.7 million in Q4 2010. Demand for tablets among consumer, business and education users remains strong. Apple shipped a robust 15.4 million iPads worldwide and maintained its strong market leadership with 58 percent share during the fourth quarter of 2011. Apple shrugged off the much-hyped threat from entry-level Android models this quarter.”
Despite strong growth in shipment share for Android, Apple's share is down less than four percentage points since the firm's estimates for the second quarter of last year. Android's other gains appear to have come at the expense of Microsoft and Research in Motion, which registered at 4.6% and 3.3% respectively during the second quarter.


The relevance of Strategy Analytics' numbers have been questioned in the past due to its counting of shipments rather than end sales to customers. With many early Android tablets seeing little interest from consumers, the firm's reports were seen as overstating Android's impact by counting Android tablets still sitting on store shelves while Apple was selling nearly every iPad it could make. It is unclear whether that dynamic has changed with the introduction of the Kindle Fire, which has reportedly seen fairly strong adoption and which may have lower channel inventory needs due to Amazon's heavy emphasis on distribution through its own website.

Related roundup: iPad Air

Top Rated Comments

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29 months ago
This research, like most of the research these analysts publish, is so full of holes it's untrue.

You CANNOT compare sold vs shipped figures - jesus I am so sick of saying the same thing over and over again.

Real world experience says that Apple's tablet share is much, much higher - I've seen lots of iPads around but haven't seen any Android based tablets.

Grrrr...
Rating: 11 Positives
29 months ago

I'm actually surprised Android is doing that well. I wonder if that's because Kindle Fire #s are included. I'm sure they are and that is why. I'm not saying they shouldn't be included.


SHIPPED vs SOLD
Rating: 8 Positives
29 months ago

I'm surprised MS has such a slim part of the market.

...no, really.

OK, not really.


Who would think otherwise? They don't even have a tablet OS. Windows 8 isn't out yet. Until then, windows doesn't even run on ARM.
Rating: 8 Positives
29 months ago

Relax there buddy - the other chart which I am referring to is MARKETSHARE not shipped or sold.


It's market share based on shipped units, not actual sales, so it's still a bit meaningless.
Rating: 7 Positives
29 months ago

Despite strong growth in shipment share for Android, Apple's share is down less than four percentage points since the firm's estimates for the second quarter of last year. Android's other gains appear to have come at the expense of Microsoft and Research in Motion, which registered at 4.6% and 3.3% respectively during the second quarter.


Dahhhh, Q4 2010 to Q4 2011, the graph YOU GUYS show, states 10.6% LOSS for Apple and 10.1% GAIN for Android yet you claim Android is stealing from Microsoft who GAINED 1.5%. Where is this 4.6% coming from? I must be missing something.
Rating: 6 Positives
29 months ago
Yeah the Fire pushed up the Android shipments. It's all good, Android's a decent OS and even if you're iOS faithful, competition is good to make sure the iPad 3 is as good as it can be :)
Rating: 6 Positives
29 months ago

It's market share based on shipped units, not actual sales, so it's still a bit meaningless.


And we know from Apple's financial call that Apple sold more iPads than they shipped (as a result of a decrease in channel inventory.) I'd bet the opposite is true for the other devices.
Rating: 5 Positives
29 months ago
I still haven't seen anyone using a non-iPad tablet in London.
Rating: 5 Positives
29 months ago

I'm actually surprised Android is doing that well. I wonder if that's because Kindle Fire #s are included. I'm sure they are and that is why. I'm not saying they shouldn't be included.


Why wouldn't they be included?
Rating: 5 Positives
29 months ago

"Linux" is freely licensed for the most part. "Firefox", like "Android" is not. Google has specific requirements for any use of the Android trademark, which devices such as the Kindle Fire do not meet.

http://source.android.com/faqs.html#what-does-compatibility-mean


The requirements are only for companies that want to use the trademark, not the OS itself. For instance, if a company wants to advertise their tablet as running Android, then they have to meet those requirements. If they don't want to, like Amazon, they don't have to meet them. They can still use Android as their OS.
Rating: 5 Positives

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