New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Apple Saw No Change in iPad Sales Following Kindle Fire Introduction

Contrary to some reports, Apple CEO Tim Cook said today that the company hadn't seen any slowdown in iPad sales following the introduction of the much-hyped Kindle Fire tablet.


When asked by an analyst during today's quarterly earnings call about the impact on the iPad from lower priced tablets, Cook noted that the company sold a record 15.4 million iPads and that Apple doesn't consider "limited function tablets and e-readers to be in the same category as the iPad". A big reason for the iPads success, Cook believes, is that the ecosystem for the iPad is "in a class by itself".
We strongly believe in optimizing applications from day one to take advantage of the larger canvas. There are only a few hundred apps designed for the competition, versus more than 170,000 apps designed specifically for iPad. People who want an iPad won't settle for a limited function tablet.
Apple execs have said before, and Cook reiterated today, that they believe tablets will pass the PC market in units, and that in the United States according to IDC, tablets outsold desktop PC's last quarter on a unit basis.

Throwing down the gauntlet to other tablet makers -- who thus far haven't been able to mount a significant challenge to the iPad -- Cook finished by saying Apple was going to "continue to innovate like crazy" and that the company will continue to compete with any company currently shipping tablets, or anyone who may enter the market in the future.

The next generation iPad 3 with a high-resolution Retina Display is expected to be introduced in the next few months.

Top Rated Comments

(View all)

36 months ago

no surprise. apple doesnt go after low-quality, price-conscious, walmart-loving consumers


Yet, Apple sells their iDevices and other accessories at Walmart.

Not all Walmart-Loving Consumers, as you put it, go for low quality.
I am price-conscious, and sometimes shop at Walmart, but I would choose an iPad over any other tablet without second thoughts at this time.
Rating: 31 Votes
36 months ago
This is largely because they aren't really competing, which is what a lot of people here said before the Fire even dropped. Its kind of like saying "BMW saw no change in 7 series sales when the Fiat 500 went on sale". Uh yeah, big shock.
Rating: 27 Votes
36 months ago

no surprise. apple doesnt go after low-quality, price-conscious, walmart-loving consumers


That's funny because I bought my iPad 2 at Walmart. :)
Rating: 24 Votes
36 months ago


no surprise. apple doesnt go after low-quality, price-conscious, walmart-loving consumers


That's funny because I bought my iPad 2 at Walmart. :)


Then you're clearly a low-quality person.
Rating: 17 Votes
36 months ago
Cue LTD
Rating: 16 Votes
36 months ago

That's funny because I bought my iPad 2 at Walmart. :)


That wasn't meant for you. Hand it back.
Rating: 12 Votes
36 months ago
$99 HP, $199 Fire's... people looking for iPad don't bother comparing a color ereader with the iPad. Two entirely different tablets, and from using a Fire over the holidays it's clear the $199 hype is why they sold some. It's the same jittery sad Android experience I've seen and used on the Xoom, Tab, Transformer etc... It's a shame someone besides Apple doesn't build a quality OS, because Android is becoming more and more of a joke every time a new quad core, +++ memory, video etc... chip comes out and it's still a turd on a tablet.

iPad sales will drop when Apple stops making them. The rest of the hardware manufactures need to find a new OS as Google will just lay the blame on the hardware or continue to label it "beta" for the rest of it's life. I don't know if Win 8 will help the other manufacturers but right now with a new tablet or phone coming out weekly, it's apparent they just keeping throwing $h@t at the wall hoping to sell a few thousand gadgets and not go broke in the process.
Rating: 9 Votes
36 months ago

no surprise. apple doesnt go after low-quality, price-conscious, walmart-loving consumers


Very classy.

Is it necessary for us to address you as Your Majesty, or will Sir do.

Speaking for all us low quality people....nah, I don't want to get a warning letter for telling you what I think of your post. Not worth it.
Rating: 8 Votes
36 months ago

How is it one of a kind? You have the Xoom 2, Asus Transformer and Prime, Galaxy tab 10.1 and 7 in and never mind Toshiba tablet along with others.

Apple tablet market share has been and can only go in one direction as competition is coming out. Apple is running scared as the lawsuits prove.


I know when I sell 15million of the products I make, I'm terrified....:rolleyes:
Rating: 8 Votes
36 months ago

Question what exactly is the difference between an iPad bought at Walmart and an iPad bought in an Apple Store? Just curious.


The smug sense of self satisfaction?
Rating: 7 Votes

[ Read All Comments ]