Kindle Fire Seen Slowing Some Previously-Planned iPad Purchases

With Amazon's forthcoming Kindle Fire tablet staking out a new position at the bargain end of the tablet market with its $199 price tag, some have wondered how significantly the device will eat into Apple's potential iPad sales.

A new survey from RBC Capital Markets and ChangeWave Research now puts some numbers to that impact, revealing that 26% of those surveyed customers who have either already pre-ordered a Kindle Fire or are "very likely" to purchase one have either delayed or put on indefinite hold previously-planned iPad purchases.

kindle fire impact rbc
The survey also reveals relatively strong overall interest in the Kindle Fire, with 5% of survey respondents registering as either having already pre-ordered or being very likely to purchase the device. That compares with 4% of respondents who had indicated similar intent for the original iPad back in February 2010. The tablet market is of course at very different level of maturity now, however, given that Apple's iPad has sparked consumer interest in the form factor.

For its part, Apple has reportedly indicated that it welcomes the arrival of the Kindle Fire, suggesting that yet another Android-based tablet entrant heavily customized to integrate with Amazon's services will further fragment that platform and drive more customers toward the stability of Apple's iOS.

Related Roundup: iPad
Buyer's Guide: iPad (Buy Now)
Related Forum: iPad

Top Rated Comments

thetexan Avatar
129 months ago
I don't see why the media keeps comparing the Fire to the iPad. They're very different items that do different things. I own an iPad and I'm going to purchase a Fire because they are different.
Score: 15 Votes (Like | Disagree)
Fazzy Avatar
129 months ago
No matter how much better the iPad is than other tablets, competition is healthy for any Market sector
Score: 15 Votes (Like | Disagree)
Grimace Avatar
129 months ago
What was the N of the survey? If there were only 100 people (per usual with these "surveys") then the whole thing is useless.
Score: 12 Votes (Like | Disagree)
samcraig Avatar
129 months ago
I think it just illustrates that when given a viable option - one where there's a good competing ecosystem - people can make a choice.

As I've maintained - while I love my iPad - many people don't want to shell out 499+ when all they really want is a media consumption device and some email/web surfing. Yes - UI is great on the iPad - but not everyone wants to spend the extra money when (now) there's a choice and one backed by an ecosystem of books, music, video and apps.

I see these stats as obvious. I think the Kindle Fire sells well to those who had no plans on buying an iPad but also those that had no viable choice before Amazon entered the game.

The Nook tablet has better specs - but I still think that they won't do as well as the Fire because B&N doesn't have the same ecosystem.
Score: 10 Votes (Like | Disagree)
supersalo Avatar
129 months ago
And I have a feeling those that are buying a Fire were never going to buy an iPad in the first place.
Score: 9 Votes (Like | Disagree)
Renzatic Avatar
129 months ago
LMFAO. You must be joking.

This is the kind of nonsense you hear from someone who really can't/doesn't/won't understand the whole of the Apple ecosystem. Amazon has nothing to compare to. They have a website, where you can buy em pee threez. Big deal.
I don't think you understand what an "ecosystem" is. Or you do, but you think only Apple has one. Hell, when some people say "Apple Ecosystem", I imagine their eyes glaze over, and they get one of those thousand yard stares that creep everyone out.

I'm already thinking about putting it on my list of overly used big words and phrases people throw around on the internet all the time so they look like they know what they're talking about. It'll be there alongside "innovative" and "relevant".

So you can no longer say stuff like "the Apple Ecosystem is innovative because it collaborates to the objectives of my principals, and is relevant to my chosen preliminary injunction of patent infringements you obviously don't understand. It Just Works. You mad, bro?".

Okay, just to clarify, Amazon and Apple are quite similar in alot of ways. They both host streaming movies, music, books, ect. The only real difference is that Apple uses standalone software, while Amazon hosts their services via a webpage. So no, it's not "just a webpage where you can buy em pee threez". Only an idiot would say something like that, let alone think it.

You're not an idiot...are you?
Score: 7 Votes (Like | Disagree)

Top Stories

apple california streaming event

Apple Event Announced: 'California Streaming' on September 14 With iPhone 13, Apple Watch Series 7 Expected

Tuesday September 7, 2021 9:03 am PDT by
Apple today announced that it will be holding a special event on Tuesday, September 14 at 10:00 a.m. The event will take place at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with WWDC and last year's fall events, this new event will be held digitally with no members of the media invited to attend in person. Apple will likely provide pre-taped segments for...
Apple Prefer Lightning Over USB C Feature

iPhone Sticking With Lightning Port Over USB-C for 'Foreseeable Future'

Tuesday March 2, 2021 9:32 am PST by
Apple will retain the Lightning connector on the iPhone for the "foreseeable future," with no intention of switching to USB-C, according to reliable analyst Ming-Chi Kuo. In spite of much of the industry moving toward USB-C, Apple will not be using it to replace the Lightning connector on the iPhone 13, or indeed on any iPhone model for the time being. In a note seen by MacRumors yesterday,...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
iOS 15 icon on phone

Apple Seeds Sixth Betas of iOS and iPadOS 15 to Developers

Tuesday August 17, 2021 10:05 am PDT by
Apple today seeded the sixth betas of iOS and iPadOS 15 to developers for testing purposes, with the updates coming one week after Apple released the fifth betas. Registered developers can download the profile for the iOS and iPadOS betas from the Apple Developer Center, and once the profile is installed, beta updates will be available over the air. iOS 15 is a major update that...
maroon5memories

Apple Collaborates With Maroon 5 to Add 'Memories' Song to Photos App

Wednesday September 25, 2019 12:02 pm PDT by
Apple has teamed up with Maroon 5 to add the group's new song "Memories" to the Memories feature in the Photos app, allowing it to be used for photo slide show creations, reports Billboard. "Memories" will be available as a soundtrack option for a limited time and it is available to iPhone and iPad users running the latest iOS 13 and iPadOS software. Memories in the Photos app are created ...
it home ecommerce app iphone 13

iPhone 13 to Launch on September 17, AirPods 3 on September 30, Claims Report

Wednesday August 25, 2021 2:42 am PDT by
Apple may be planning to launch the iPhone 13 on Friday, September 17 and third-generation AirPods on Thursday, September 30, according to an image of an e-commerce app discovered by Chinese language site IT Home. The screenshot, originally posted by Weibo account @PandaIsBald, suggests all four iPhone 13 models will go on sale on September 17, followed by the AirPods 3 on September 30....
MacBook Pro Coating

Apple Launches Quality Program for MacBook Pro Anti-Reflective Coating Issues

Saturday October 17, 2015 7:58 am PDT by
Apple has issued an internal notice about a new Quality Program that addresses anti-reflective coating issues on MacBook and MacBook Pro models with Retina displays, as confirmed by multiple sources. These issues include the anti-reflective coating on displays wearing off or delaminating under certain circumstances. Apple will replace Retina displays on affected MacBook or MacBook Pro models ...
iPhone 13 Dummy Thumbnail 2

Full iPhone 13 Feature Breakdown: Everything Rumors Say We Can Expect

Tuesday August 31, 2021 7:50 am PDT by
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones. For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived in October 2020 in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone...