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Christmas 2011 Showed Significant Sales Boost for iOS Developers

Each year, iOS developers scramble to position themselves well ahead of the iTunes Connect shutdown/freeze in order to benefit from any boost in sales from the holidays. NYTimes wrote of the phenomenon this year, as explained by iOS developer Bryan Duke:
“It’s typical to see a jump on any major holiday, but Christmas is the biggest one,” Mr. Duke said. “I’m certainly hoping for a nice big Christmas bump this year.”
This boost is what drives many of the massive holiday sales as developers jockey for position before the iTunes Top 200 charts freeze for the holidays. Major companies such as Gameloft and EA get in on the action to flood the charts with their apps.

Camera+ developers TapTapTap shared their iOS app sales numbers with us again this year which shows the effect in dramatic fashion:


TapTapTap's app sales figures for Christmas week

TapTapTap's Camera+ [App Store] application had been floating around the ranks 4-8 and settled at position #8 in the Top 200 list during the holiday freeze. Their average sales had been around 18,000 sales in the days prior to the holidays, but shot up to a peak of 73,808 sales on Christmas day. The graph above also includes sale figures for Faces and Voices 2, though the vast majority of sales were for Camera+. At a $0.99 sales price that means $51,665 in revenue for the company on the Christmas day alone after Apple's 30% cut.

The increase in sales is reflective of more iOS device activations and the gifting of iTunes Gift cards for the holidays. As shown in the graph, this sales boost does sustain for some time after the holidays.

Top Rated Comments

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30 months ago
In other news today, rain is wet.
Rating: 5 Positives
30 months ago
Now that itunes connect is back up, I was able to verify my sales numbers and I to saw a 50% sales increase for our children's book DinoBoy.
Rating: 4 Positives
30 months ago

My sales numbers for my app Shuffle+ doubled, from an average of 1 unit a day to 2 units on Christmas. Damn you TapTapTap.


I just checked out your app. I will be your average of 1 for today. Nice work.
Rating: 3 Positives
30 months ago
My sales numbers for my app Shuffle+ doubled, from an average of 1 unit a day to 2 units on Christmas. Damn you TapTapTap.
Rating: 3 Positives
30 months ago
I usually don't buy apps, but I got an iTunes gift card and I definitely bought some apps. Glad to be helping out these developers. :)
Rating: 3 Positives
30 months ago

in other news today, rain is wet.


lies, lies all of them>
Rating: 2 Positives
30 months ago
Honestly what this really shows is that the developers that are highly favored by Apple are seeing major upticks over Christmas day while the rest of the dev world only sees small gains.

For example, Camera+ (which is an awesome app) saw this kind of traction because they are featured by Apple in over 167 different places, not all of which are sales driven (Top Paid, Top Grossing). And do you even want to think about the numbers from Rovio, Halfbrick, or Chillingo?? Fruit Ninja is featured in over 700 places and Angry Birds over 1,000 and both are on ~100 separate App Store home pages.

Most of us saw sales increases (we saw about 500%) of course which is great, but this goes without saying as people are looking to buy. I really think Apple in the end needs to work on discovery within the App Store. Too many good apps, games, and developers are not finding their way to the surface.
Rating: 2 Positives
30 months ago

Make that 2 units


Make that three, Shuffle + seems like a neat app. A little extra battery usage, it would seem, but a nice feature allowing one to scan through random songs while listening to current song.


Shuffle+, make it 4. This is a great app and I never would have even guessed that it exsisted.

To macrumors:
Would you guys consider making a page where small app developers could post their apps. There are so many apps out there and i think it would be cool to see what people from our forum are creating.
Rating: 1 Positives
30 months ago
This is an obvious development, but it's also known that developers who want to make money develop for iOS. Now throw in Christmas sales. Paydirt.
Rating: 1 Positives
30 months ago

Make that 2 units


Make that three, Shuffle + seems like a neat app. A little extra battery usage, it would seem, but a nice feature allowing one to scan through random songs while listening to current song.
Rating: 1 Positives

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