Apple Launches 'AppleCare+' with Accidental iPhone Damage Coverage

Tuesday October 4, 2011 12:34 PM PDT by Eric Slivka

Alongside all of today's other announcements, Apple also quietly debuted AppleCare+ for the iPhone, a new extended warranty program that also includes coverage for up to two incidents of accidental damage with a $49 service fee. The new AppleCare+ offering is valid for all iPhone models and is priced at $99.
Every iPhone comes with one year of hardware repair coverage and 90 days of telephone technical support. AppleCare+ for iPhone extends repair coverage and technical support to two years from the original purchase date of your iPhone and adds coverage for up to two incidents of accidental damage due to handling, each subject to a $49 service fee.
Basic AppleCare for the iPhone, which is no longer available, had been priced at $69.00 but did not cover accidental damage.

Related roundup: iPhone 6

Top Rated Comments

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Posted: 40 months ago
My wife had her iPhone 4 on the roof of her car then drove off. Phone was demolished, she then took the pile that was left back to Apple store and they replaced it for free. I like that plan better.
Rating: 7 Votes
Posted: 40 months ago
$49 service fee? On top of the $49 premium over regular AppleCare?

Rating: 3 Votes
Posted: 40 months ago

My wife had her iPhone 4 on the roof of her car then drove off. Phone was demolished, she then took the pile that was left back to Apple store and they replaced it for free. I like that plan better.

I wonder if they'll be less likely to do that now that this new paid plan for accidental damage has been added.
Rating: 2 Votes
Posted: 40 months ago
So, essentially identical to SquareTrade, with the Genius Bar experience.

Remember that many credit cards will add an additional year of basic warranty coverage to electronics (for a total of 2 years), and offer 90-day purchase assurance which covers accidental damage AND theft. For free.
Rating: 2 Votes
Posted: 40 months ago

They charge $200 to replace your phone, so this is $50 off. It only becomes valuable if you have to replace it due to damage though.


True. But isn't that "if" the basis of all insurance? ;)
Rating: 2 Votes
Posted: 40 months ago
Ha, just saw that on the Apple Store. Pretty cool if you are accident prone.
Rating: 1 Votes
Posted: 40 months ago
This will be interesting. I know a lot of people that have received new phones when they have accidentally broke theirs. It seems that those with AppleCare had a better chance of getting a replacement, which is why I bought it. However, as mentioned, it seems that you can get a replacement without AC, usually with the "just this one time as a courtesy" warning. I bet it'll be a lot harder for those without AC to get replacements now. The $49 replacement fee (on top of the AC cost) is a joke, though.
Rating: 1 Votes
Posted: 40 months ago
If you can transfer it you will get a much better resale price on your current phone.

pretty much squair trade but in the apple store so not bad.. better than paying 750
Rating: 1 Votes
Posted: 40 months ago
I am not sure what they do in case of water damage, but Apple stores usually replace the phone for $199 if you have a cracked screen or buttons that stopped working etc. If you buy AppleCare+ and have an accident, you'll end up paying $148, savings of only $51. If you do not suffer any damage, then you will end up paying nothing versus losing $99 with AC+. In other words, risk your $99, so that you may save $51 overall. Not a great deal.
Rating: 1 Votes
Posted: 40 months ago

My wife had her iPhone 4 on the roof of her car then drove off. Phone was demolished, she then took the pile that was left back to Apple store and they replaced it for free. I like that plan better.


I wished I was the sales person at the time.

I would have looked at her and said, "yep, you broke it alright, are you here to buy something?"
Rating: -3 Votes

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