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Apple Brings TV to iCloud With Downloads of Previously-Purchased Episodes

Alongside today's Apple TV software update that brought the ability for users to stream TV episodes they had previously purchased through iTunes, Apple has also expanded the "Purchased" section of the iTunes Store as accessed via Mac, PC, and iOS to include re-downloads of purchased TV content.


The change adds TV shows to Apple's early-stage iCloud offerings, bringing the TV content in line with music purchases that received the same treatment back in early June following the iCloud announcement at Apple's Worldwide Developers Conference. With the change, users now have the ability to download purchased television content at-will to their various devices as long as they are linked with a single iTunes Store account.

Apple has also updated its iTunes Store terms and conditions with new text covering the changes, and summarizes the change as follows:
Notification of an additional type of previously-purchased content that may be subsequently downloaded to certain computers and devices as an accommodation to you, subject to existing association rules; and that such content may be played back on certain devices that are not subject to existing association rules, with limitations.
The majority of the relevant changes appear to be covered in the section entitled "Automatic Delivery and Downloading Previous Purchases Beta", which outlines two classes of downloadable content: "iTunes Auto-Delivery Content", which covers music and music videos and which can be automatically downloaded to associated devices; and "iTunes Eligible Content", which covers TV shows that must be downloaded manually.

Users have long been responsible for backing up their own content, with Apple only allowing limited re-downloads of lost content on a case-by-case basis. But with the move to iCloud storage of users' purchases, they will be able to freely delete and re-download episodes to whichever devices they wish to view the content on. Such a change generally requires that licensing deals with content providers be renegotiated, and thus Apple has had to work carefully toward deploying re-downloads for each media type and in each market.

Despite the new feature, Apple does still point out that users are responsible for backing up their own content, noting that all previously-purchased content may not be available for re-download at all times.

Top Rated Comments

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41 months ago
iTunes DESPERATELY needs a way to permanently delete unwanted apps from the "Purchased" section, or at least a way to hide unwanted apps.
Rating: 12 Votes
41 months ago

Since the majority of people with a brain use BIttorrent to get their online TV content, what im really interested in is an iTunes match for video...if only...i got 10TB for em if they ever do that.


I think the vast majority of people who have ethics don't use torrents for content. I still want a match for video, though. I'm sure their encoding is better than anything handbrake can produce.
Rating: 4 Votes
41 months ago

Since the majority of people with a brain use BIttorrent to get their online TV content, what im really interested in is an iTunes match for video...if only...i got 10TB for em if they ever do that.


You sir are the reason for the thing you seem to dislike: DRM! If it weren't for you and every other media pirate that STEALS their content there would be no DRM. We constantly say that we want film and television content producers to embrace the modern era and give us digital control of our content, and the reason why they are very reluctant to do so...is you. You and all the other thieving pirates!
Rating: 3 Votes
41 months ago

And it's pretty much worthless until Apple actually gives us all that we purchased. No Simpsons seasons, only a partial Community Season 2, no Clone Wars. I hope they don't expect people to pay for cloud support if they can't offer a quality product. Because this is free right now and I already dont like it.


If you already have them on your MAC, it won't show up under the purchased section unless you click All, instead of having it set to "Not on this Mac."
Rating: 2 Votes
41 months ago
With Rogers charging $2/gb in Canada for bandwidth, I'd rather buy everything on Bluray than download a show more than once. This streaming idea is never going to be popular in Canada.

I might have bought an Apple TV if they left the hard drive in them.
Rating: 2 Votes
41 months ago

Since the majority of people with a brain use BIttorrent to get their online TV content, what im really interested in is an iTunes match for video...if only...i got 10TB for em if they ever do that.


yeah, if they do an iTunes Match for video, that would seriously be AMAZING.

On that note - I really doubt that something like that would ever happen. Although, if you had asked me before the iCloud event, I would have never thought that the music labels would have agreed to iTunes Match in the first place.
Rating: 2 Votes
41 months ago

we just wrote about this on our blog.
link is in the signature :)


Oh, great, we get to read it again. Nice contribution.
Rating: 2 Votes
41 months ago

What are you talking about? Prices are exactly the same for TV shows. 1.99 for SD 2.99 for HD. This has been so for every show I purchased so far. There may be some promo deals on amazon I don't know about, but among 30-35 shows I purchased, their prices were the same on amazon.


You should actually look at the prices of seasons and shows before typing out your posts. Example: Community Season 1 on iTunes = 65 dollars. Community Season 1 on Amazon = 24.99. Supernatural season 1 on sale on iTunes now for 30 dollars, Supernatural season 1 on sale at Amazon for 14.99. iTunes runs a weekly movie special. Amazon runs them daily and often has promos that reward the consumer with 5 dollars to spend in the video store on any content they want. Amazon is infinitely better at this point than iTunes. It's not even close.
Rating: 2 Votes
41 months ago

may be Apple adding these TV shows one by one?

or is it some Studio restrictions which is blocking the TV show streaming?


I hope it's the former and not the latter.
Rating: 2 Votes
41 months ago
I've been reading Macrumors since a little before the announcement of the original iPad (although I've only recently become a poster in forums) and I will say that this is the best news I've read on this site! I've been wanting this for a long time!

On another note all my purchased content seems to be there. However at first I noticed season 9 of Friends wasn't there, but later it was; so it seems the list is still being populated. I have these shows and they are all there:

Friends-Seasons 1-10
The Office-Seasons 1-7
South Park-Season 14
Mythbusters-Seasons 4-6
One History Special
Parks and Recreation Seasons 1-3
Rating: 2 Votes

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