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Survey Finds Apple Most Popular Notebook Brand Among U.S. College Students
Over the weekend, Fortune reported on data collected by research firm Student Monitor showing Apple holding down the #1 spot among notebook computer manufacturers favored by U.S. college students. In its most recent survey of 1,200 students, the firm found that 27% of student-owned notebooks were Macs, compared to 24% for second-place Dell. Apple also fares well looking ahead to the future, with 47% of those students planning to purchase a new notebook intending to buy a Mac.
Here, according to managing partner Eric Weil, are the facts:
- 95% of college students interviewed this spring owned at least one computer (83% owned a laptop, 24% a desktop, 15% both)
- Among the laptop owners, 27% owned Macs
- Among the desktop owners, 45% owned a Dell (DELL) or HP (HPQ) and 14% a Mac
- Among those who planned to purchase a new computer, 87% planned to buy a laptop. And among those students 47% planned to buy a Mac.
While Apple's leadership position in the notebooks category is notable even if not at the 70% level previously claimed, perhaps even more striking is the shift in student purchasing plans over just the last few years, with Apple's 47% share of planned purchases in 2010 dominating Dell and HP's shares in the 11-12% range and a complete flip from as recently as 2005, when Dell commanded 47% of the planned purchases and Apple sat at only 14%.
One example of a university where the popularity of Macs has taken off is the University of Virginia, where over 43% of incoming freshmen in 2009 owned Macs, up from 37% in 2008 and quickly closing the gap on Microsoft's long-standing dominant position. The University of Virginia's survey also showed the utter dominance of notebooks over desktops among its students, with over 99% of computers owned by incoming freshmen being notebooks.