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Apple Claims Largest Ever First-Day iPhone Pre-Orders of 600,000


Apple has just issued a press release announcing 600,000 pre-orders for iPhone 4 yesterday, "far higher" than the company anticipated. In the release, the company also apologizes for the frustration and difficulties experienced by those attempting to pre-order.

Yesterday Apple and its carrier partners took pre-orders for more than 600,000 of Apple's new iPhone 4. It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated, resulting in many order and approval system malfunctions. Many customers were turned away or abandoned the process in frustration. We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock.

Earlier today, several iPhone carrier partners had indicated iPhone 4 traffic and pre-order volume ten times that of last year's iPhone 3GS launch. AT&T reported today that it had accepted 10-times the number of pre-order sales on the first day compared to the iPhone 3GS which went on sale last year.

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22 months ago
Impressive number.
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22 months ago
ummm...okay...

Did they mention the white iphone... :(
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22 months ago
And they can't tell us anything about the white iPhone?! Jeez, just let us know man
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22 months ago
And I'm one of them. :D I live me some black iPhone, baby. Sweating with iJungle fever.
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22 months ago
I hope they have plenty on hand for the people who prefer to wait in line on launch day. :(
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22 months ago
jesus! No wonder why AT&T's servers were hammered
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22 months ago
I thought I'd be more with all the outlets taking reorders and so many technical issues. I guess it really is a big number tho..

Glad i was able to get two of those 600,000!
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22 months ago
I like how apple doesn't mention ATT at all (or any other carrier). Same at the WWDC keynote.
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22 months ago

I like how apple doesn't mention ATT at all (or any other carrier). Same at the WWDC keynote.


cause there's a bunch of carriers. I don't see why they would single out AT&T. this was an international launch.
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22 months ago
I don't see why it would be so prohibitive for them (both Apple AND AT&T) to have a massive amount of servers to be able to handle the rush. Sure it'd be a waste for most of the year, but the frustration faced by me and EVERYONE else yesterday was ridiculous for a 4th year in a row now! I haven't heard of one story where the person was able to order smoothly and/or quickly.

Now here's a question, would Verizon be able to handle this amount of load on a single day?

-Brian
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