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Apple Keeping Tight Wraps on iPad as Lucky Developers Gain Restricted Access


Bloomberg BusinessWeek reports that select developers have been provided access to the iPad ahead of its official April 3rd launch, allowing them the opportunity to build and test their application directly on the device rather than having to rely on simulator tools built into the Software Development Kit offered by Apple as part of its developer program for the platform.

The access comes with a price, however, as the lucky developers are obligated to sign a 10-page confidentiality agreement requiring them to utilize a number of security measures to prevent unauthorized access to or removal of the iPad in their possession.

Would-be testers of the tablet-style computer, due to be released Apr. 3, must promise to keep it isolated in a room with blacked-out windows, according to four people familiar with the more than 10-page pact that bars partners from disclosing information about the iPad.

To ensure that it can't be removed, the iPad must also remain tethered to a fixed object, said the people, who asked not to be named because their plans for the iPad have not been made public. Apple (AAPL) won't send out an iPad until potential partners send photographic evidence that they've complied.

Not all developers requesting early access to iPads have been granted the benefit, but Apple's desire to offer compelling content at the time of the device's launch has apparently resulted in partnerships with a few key developers.

In fact, News Corp. CEO Rupert Murdoch mentioned earlier this month that The Wall Street Journal was one of those entities that had been provided access to an iPad, noting that the device was "under padlock and key" and that the key was "turned by Apple every night".

The security measures are reminiscent of those apparently visible in leaked photos of the iPad that appeared just prior to its official introduction and that show the device bolted to a table and covered with a black cloth. Apple has reportedly routinely utilized such measures in its own labs as it works to maintain as much secrecy as possible surrounding upcoming products.

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25 months ago
This thing has so much potential to be massive. I can't wait to get one.
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25 months ago
Welcome to the tiny, compact world of Under Apple's Thumb.
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25 months ago

keep it isolated in a room with blacked-out windows


Wow.What's keeping it out of sight going to do?
Are they worried it would take away from the release if shots started leaking?
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25 months ago
What's funny is that this is very, very relaxed for Apple security!
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25 months ago
Pixel doubling (for each axis) is a very, very lame way to spend the extra screen space...
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25 months ago
I don't understand this...makes sense before the product is announced...but um...everyone knows what the iPad is now...it's shipping in two weeks...so why the tinted windows? I can understand an NDA and even keeping it locked up so employees don't get sticky fingers...but why are they still acting like the product itself should be hidden? Weird.
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25 months ago
Sounds like some serious Area 51 stuff. "We can't confirm or deny that we have an iPad, but if we DID have one, it would be in this room right here. The one with black paper on the windows and a special dead bolt with an Apple logo on it."
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25 months ago
What are they hiding at this point?

Makes no sense really.
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25 months ago
Why....

The thing has been unveiled... and I'm sorry, but it's not like it's the original iPhone. Why make them go through so much trouble with like two weeks before launch.

I realize it's Apple, but blackout curtains...
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25 months ago
Hahahahaha :D

If not hilarious this article would probably made me sick...
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