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Apple Drops 40GB Apple TV and Discounts 160GB Model to $229

Apple has quietly discontinued the 40GB Apple TV overnight and reduced the price of the 160GB model down to $229. Previously, the 40GB and 160GB models were priced at $229 and $329, respectively.


Now Apple is offering only a single 160GB model at $229. The changes fulfill an analyst prediction based on slipping ship dates for the 40GB model.

The Apple TV hardware has remained essentially unchanged since its introduction with the exception of hard drive size. Apple has always referred to the AppleTV as a "hobby" project and is still exploring ways to expand the market. Meanwhile, a new report claims to have found evidence that Apple's new iTunes LP bundles were likely formatted specifically for the Apple TV. This would suggest we should see a major Apple TV software update in the near future.

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35 months ago
Admin Update: 40GB Apple TV Discontinued. 160GB discounted to $229.
http://www.macrumors.com/2009/09/14/apple-drops-40gb-apple-tv-and-discounts-160gb-model-to-229/
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Update: It seems like I came across a midnight update to the store that is seeing the 40GB disappear and a price drop to the 160GB.

Currently it seems if you nav to AppleTV via the store initially, you see both models at the reduced prices but can't add the 40GB to your cart. If you nav to the AppleTV via the iPod+iTunes section of the site initially then you only see the 160GB version listed.

Original Post
I'm just browsing the Apple store (both US and Canada) and the prices seem to be much lower than I recall recently, and oddly, the new are cheaper than the refurbs, but I can't add the new 40GB to my cart.

US

40GB Refurb: $199
160GB Refurb: $279

40GB New: $179
160GB New: $229

Canada

40GB Refurb: $209
160GB Refurb: $289

40GB New: $199
160GB New: $259

What does all this mean? :eek: :confused: I'm guessing we're seeing a price drop on the 160GB and a discontinuation of the 40GB? Maybe an update is immanent? :D
Rating: 0 Positives / 0 Negatives
35 months ago
im gaining interest in this device, but it seems too outdated for me to actually commit and find sufficient use from it.
Rating: 0 Positives / 0 Negatives
35 months ago
I am waiting for the day when Apple upgrades :apple:TV to a gaming console using iPhone and iTouch as remotes.... :D
Rating: 0 Positives / 0 Negatives
35 months ago

im gaining interest in this device, but it seems too outdated for me to actually commit and find sufficient use from it.


it's essentially an iPod that connects to your TV. As long as it plays back iTunes content, I don't think it "needs" much in the way of hardware upgrades.

Obviously, it would be nice, but I don't think it follows the same rules as most consumer electronic devices.

arn
Rating: 0 Positives / 0 Negatives
35 months ago
I'm personally waiting for the day when apple include a damn tv tuner in the thing, so it actually lives up to the name "apple tv". C'mon, how hard could it be?
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35 months ago
I'm looking forward to The AppleTV having a Visualizer like iTunes.
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35 months ago
*cries slightly* I wonder if something is coming up this fall... like discontinuing the whole thing.
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35 months ago
Wonder if this is a precursor to updates or discontinuation.

I think the Apple TV will really take off when it can stream via iPlayer, Hulu etc. That part could replace broadcast tv and the iTunes downloads can replace DVD's.
Rating: 0 Positives / 0 Negatives
35 months ago
Looks to be the same price in the UK, quite fancy Apple TV too but with a PS3 i'm not sure it's worth it

Especially with Sony bringing downloadable content to the PS network :rolleyes:
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35 months ago
Just checked the refurb store. The refurb 160 is still going for 279, I wonder how much it will drop to. The 40 is going for 199 refurb, doubt it will last long.
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