CBS Outdoor to Allow iPhone Users to Interact With Digital Advertising Signs

Now this is cool! Reminds me of Minority Report!

actually, i think this might work.

for example, the advertisement could show off a product and offering the potential buyer a virtual shelf of suggested accessories. the hooked consumer approaches the interactive advertisement with his/her iphone and begins manipulating the different suggested accessories to mix and match with the product. when she/he is quite satisfied with the combination, the interactive advertisement either e-mail or display the stores that are carrying the items. it sure beats roaming about aimlessly trying to find something. i think this could make some spouses happy because they don't have to be drag from one store to another trying to find something to match.

in this example, the advertisement provider can have multiple advertisers for one ad space.

ooo, i should patent this concept!

Technology hacked to display pr0n in 5 ... 4 .... 3 ....

epic fail

If they just go the "mindless" route, and do this for random product ads in the shopping malls, then yeah - it's another "epic fail".

You know where I think it could really work well though? Set this up in the home improvement warehouses and paint stores, so a person can experiment with different shades of paint in sample rooms of a house or office. Let them change trim colors, wall paint colors, and try different paint colors for the ceiling than the wall. Use the iPhone as the remote control for it, but use the big display screen to view the results. Then, let the user save the selected paint types/codes on their iPhone so they can remember exactly what they need when they go to buy the paint, or have it mixed. Even let them save a copy of the sample image(s) of the rooms so they can take them home to show someone else before buying. Beats the whole rack of paint chips on the little cardboard cards by a mile!

actually, i think this might work.

for example, the advertisement could show off a product and offering the potential buyer a virtual shelf of suggested accessories. the hooked consumer approaches the interactive advertisement with his/her iphone and begins manipulating the different suggested accessories to mix and match with the product. when she/he is quite satisfied with the combination, the interactive advertisement either e-mail or display the stores that are carrying the items. it sure beats roaming about aimlessly trying to find something. i think this could make some spouses happy because they don't have to be drag from one store to another trying to find something to match.

in this example, the advertisement provider can have multiple advertisers for one ad space.

ooo, i should patent this concept!

epic fail

nice... first time i've seen that on a message board.

nice... first time i've seen that on a message board.

nice... first time i've seen that on a message board.

I'm using your own quote to talk to you! Bwahahahahaha!

By swiping in either direction on the iPhone's touchscreen, users can make the object in the digital poster spin to the left or right, and users can also make the display change colour.

More importantly, can you turn the ad off?

The technology is great, but I'm very tired of being bombarded by advertising everywhere, especially while shopping: on a TV while you're waiting to pay for your groceries, over the intercom while you're shopping. There are even coupon holders now that talk to you when you walk by. I may sound like a grumpy not-so-old man, but it would be nice to be able to shop in peace sometimes.

You know where I think it could really work well though? Set this up in the home improvement warehouses and paint stores, so a person can experiment with different shades of paint in sample rooms of a house or office.

Now that's a useful idea for this type of technology. They could do it for all sorts of things, not just home improvement. Allowing the customer to see different options, different brands, etc. for the type of product they're looking for. Instead of having it be advertising, make it a service: a kind of big catalogue for customers to look at, either set up by the store or by the companies.

"John Anderton! You could use a Guiness right about now."

Cool idea. Sometimes your at the mall in a hurry and you see something on this kinds of screens and you wish you could stop and see the product. Now, you can just look at it in your phone. Love the idea.