New Microsoft Ad Campaign Targets Mac Prices
Microsoft has begun a new ad campaign focused on pricing differences between Macs and PCs. The most prominent piece of the campaign deployed so far has been a TV commercial in which "Lauren" is given a $1000 budget with which to find a 17" notebook computer. After a brief stop at a "Mac Store" where she comes away empty-handed noting that the only computer available for under $1000 has a 13" screen and saying "I'm just not cool enough to be a Mac person," she settles on a $699 HP notebook from Best Buy.
<a href="http://video.msn.com/?mkt=en-US&playlist=videoByUuids:uuids:0bb6a07c-c829-4562-8375-49e6693810c7&showPlaylist=true&from=shared" target="_new" title="Laptop Hunters $1000 Lauren Gets an HP Pavilion">Video: Laptop Hunters $1000 Lauren Gets an HP Pavilion</a>
Another aspect of Microsoft's new campaign is web banner ads that have begun appearing today on a number of sites, including The New York Times. The ads feature two "slot machines", each showing either a Mac or a PC and two other items meant to illustrate how much extra spending money a PC purchaser would have left over to spend on other items when compared to a Mac purchaser. The ads are interactive, allowing users to click to "spin again" and see different combinations of items.
Another aspect of Microsoft's new campaign is web banner ads that have begun appearing today on a number of sites, including The New York Times. The ads feature two "slot machines", each showing either a Mac or a PC and two other items meant to illustrate how much extra spending money a PC purchaser would have left over to spend on other items when compared to a Mac purchaser. The ads are interactive, allowing users to click to "spin again" and see different combinations of items.
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38 months ago
I'm just not cool enough to be a Mac person
i saw this during the games tonight too. what do you guys think? of course macs are cooler... ;)
i saw this during the games tonight too. what do you guys think? of course macs are cooler... ;)
38 months ago
Ok... PCs are cheaper but... you get to run Windows...
I have saying for thta: is not the place, is the company.
I have saying for thta: is not the place, is the company.
38 months ago
So they're selling it entirely on price. Clever of them, in a way, because they're taking advantage of the bad economy.
Be interesting to see how Apple answers this. IMO, it's a fair criticism. I don't know how many people I know who'd like a laptop but have turned down Apple flat-out because of the price. Maybe we need the laptop equivalent of a Mac mini. (Pricewise...not a laptop without a screen, smartass! ;) )
Be interesting to see how Apple answers this. IMO, it's a fair criticism. I don't know how many people I know who'd like a laptop but have turned down Apple flat-out because of the price. Maybe we need the laptop equivalent of a Mac mini. (Pricewise...not a laptop without a screen, smartass! ;) )
38 months ago
So they're selling it entirely on price. Clever of them, in a way, because they're taking advantage of the bad economy.
Be interesting to see how Apple answers this. IMO, it's a fair criticism. I don't know how many people I know who'd like a laptop but have turned down Apple flat-out because of the price. Maybe we need the laptop equivalent of a Mac mini. (Pricewise...not a laptop without a screen, smartass! ;) )
I turned down a Apple laptop purely on price, for the money i got a HP with way better specs, just didn't make economical sense. (This was my sisters when she broke her macbook, insurance paid out).
38 months ago
Here's the laptop she got for $700
http://www.bestbuy.com/site/olspage.jsp?skuId=9166635&st=HP+17+inch+laptop&type=product&id=1218041148373
It may be 17", but it's got poor resolution for the screen size, slower ram, questonable CPU, rubbish battery, 100Mb (not gigabit) ethernet, G wireless, shared graphics memory. Comes with Vista, the list goes on.
There's a reason it's cheap...
http://www.bestbuy.com/site/olspage.jsp?skuId=9166635&st=HP+17+inch+laptop&type=product&id=1218041148373
It may be 17", but it's got poor resolution for the screen size, slower ram, questonable CPU, rubbish battery, 100Mb (not gigabit) ethernet, G wireless, shared graphics memory. Comes with Vista, the list goes on.
There's a reason it's cheap...
38 months ago
I rather like that Microsoft have given a few little jabs back at Apple, who have previously been taking jabs at PCs for years.
38 months ago
Yes, everyone knows Macs generally have a higher price tag. What's new here?
And a $699 17" Notebook? Has anyone seen how horrifically bad the screen on those notebooks are?
And a $699 17" Notebook? Has anyone seen how horrifically bad the screen on those notebooks are?
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