Apple Had Long Planned to Leave Macworld
As more reactions come in, Apple's stock has dropped in the setting of downgrades by at least one financial analyst from Oppenheimer & Co. Businessweek's Arik Hesseldahl hopes that this might mean that Apple could show up at CES, though this would go against Apple's reasoning that trade shows are simply less important.
Gizmodo reports that Apple had been planning to get out of Macworld for a long time.
Gizmodo reports that Apple had been planning to get out of Macworld for a long time.
They almost quit in 2002, but about two years ago I was sharing some wine with a friend from Apple and he told me: "We are going to phase out all trade shows". "Even MacWorld?," I asked. "Yes," he said, "MacWorld will go too. I don't know when, but it will."
Readers may remember that Apple pulled out of Macworld Boston in 2002 due to disagreements with the show's organizer IDG. The Macworld Boston show was cancelled soon after.Top Rated Comments
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41 months ago
Gotta love it. One of the major papers here in Denmark just posted an article on their webpage stating that "Steve Jobs is dying"..
O_O
Gotta love rumors. But this Steves health thing is getting out of hand.
O_O
Gotta love rumors. But this Steves health thing is getting out of hand.
41 months ago
As long as they still have keynotes for product releases, I really don't care if it happens at Macworld or whenever they want.
41 months ago
Should have asked him about WWDC, too. Missed opportunity right there...
I think WWDC will be safe. It's run by Apple, and if I'm not mistaken, they actually turn a profit on it each year.
Don
41 months ago
This reasoning makes no sense considering Apple already had the biggest booths set up for this years MWSF.. If they were getting out why would they have the largest presence there ?.
41 months ago
I see Macworld Boston pointed to quite often as the future of MWSF. That may be true, but I will say one thing. The Mac is much more popular now than it was in 2002. MUCH more.
I could see MWSF just scaled down but still acting as a yearly meet up of Mac vendors and users.
I could see MWSF just scaled down but still acting as a yearly meet up of Mac vendors and users.
41 months ago
This was to be expected. Apple likely felt exploited by IDG, and felt even more so when requested concessions weren't met. WWDC is Apple's event, not a trade show, so it will likely continue along the same line as "Special Events" do.
41 months ago
I would think that WWDC would still be on.
This whole thing makes sense to me and I'm actually pretty surprised it hasn't been done before this. For the last few years people have been disappointed with MWSF and I'm sure Apple has felt the pressure to release something that might not have been quite ready for release just because its January and everyone wants something new.
This wont end press releases in general if they have some new product to show and I think the WWDC will still be on because it is a completely different kind of beast than the people who show up for MWSF.
This whole thing makes sense to me and I'm actually pretty surprised it hasn't been done before this. For the last few years people have been disappointed with MWSF and I'm sure Apple has felt the pressure to release something that might not have been quite ready for release just because its January and everyone wants something new.
This wont end press releases in general if they have some new product to show and I think the WWDC will still be on because it is a completely different kind of beast than the people who show up for MWSF.
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