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Apple Affected by LCD Price Fixing by LG, Sharp, Chunghwa

CNet reports that LG Display, Sharp, and Chunghwa Picture Tubes pled guilty to criminal charges for LCD price-fixing and agreed to pay $585 million in fines.

The three companies worked in concert to set prices on thin-film transistor LCDs, which are used in computer monitors, notebooks, televisions, mobile phones, and various electronics, according to the antitrust unit of the Justice Department.

The three LCD companies are reported to have held meetings about setting prices on LCD displays and agreed to charge predetermined prices to customers. Apple, Dell and Motorola were among the companies affected by this illegal price-fixing.

Based on the article, Apple was only affected between September 2005 and December 2006 when the company used Sharp's LCDs for the iPod's screen.

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43 months ago
Maybe Sharp will offer discounts on a new Macbook / Mackbook Pro to those they helped rip off. :D

OK, it's a dream, but ...
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43 months ago

Maybe Sharp will offer discounts on a new Macbook / Mackbook Pro to those they helped rip off. :D

OK, it's a dream, but ...


Why? Apple still made a premium on the panels without a doubt. Overall, they make a premium on every computer. As far as Apple is concerned, it probably hurt them more because I seriously doubt they would have opted to drop prices even if the panels were less expensive.
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43 months ago
So, LG, Chunghwa and Sharp pay to the big Kitty, and then we get scraps, right? $5 of free iTunes downloads or a replacement iPod for the overpriced one that I gave to my brother. Pretty certain "we won't see JACK"...:eek:
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43 months ago
This is good for competition.

Without the fixed high price, EVERYONE who produces LCDs will get downward pressure. The same competitive downward pressure that tries to pull the prices of consumer goods lower, to chase more scarce demand right now. Funny how the free market works when allowed to, and not hindered by illegal private, or regulatory government price fixing forces. This market will likely respond pretty quickly, due to being relatively un-regulated by civil regulations. Fraud prosecution, as what happened here, is the proper way to handle these situations. Although the fines that the LCD companies have to pay merely go to a bloated government, not to some other good use.

As these companies start having to compete with each other, they will undercut prices, and add more features. This will bring the whole LCD market to that point, of either adding value, cutting price, or both.

Just in time for the rumored dive in prices for LCD HD televisions around black friday, and through the christmas season, where this sort of tech goods were rumored months ago to take a heavy price dive, in light of the economy, but also the digital change-over in February.
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43 months ago
Wow, this is pretty big. Kind of hard for electronics producers to take a hit like that during these economic times.
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43 months ago

Why? Apple still made a premium on the panels without a doubt. Overall, they make a premium on every computer. As far as Apple is concerned, it probably hurt them more because I seriously doubt they would have opted to drop prices even if the panels were less expensive.


Agreed, as I said before, I find that Apple is more interested in getting high margins rather getting high volume of sales. I've heard rumors (correct me if I'm wrong) that Apple doesn't have anything less than a 28% margin on its products. I'm not sure if that's 28% more than just the bill of materials or what (I'm no businessman). I'll admit, I'd understand putting jacking up the price to make up for labor/advertising/R&D costs, plus a small profit. But after awhile, I've got to ask, how much profit do these companies really need? To me, there's a difference between a fair profit, & too much profit. Where that lays, varies.

I'd like to know by how much they jacked up the price. I wonder what the cut off point is between a "fair profit" and criminal price-fixing.
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43 months ago
...goes around.
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43 months ago
maybe that LCD tv will drop in price now.
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43 months ago
i'm just glad that they were caught, so this doesn't happen in the future. maybe we'll see cheaper displays soon?
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43 months ago
Wow, I wonder whats next for the LCD market...
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