9to5Mac finally puts an end to 'Brick' speculation and claims that 'Brick' refers to the new manufacturing process for MacBooks.
The MacBook manufacturing process up to this point has been outsourced to Chinese or Taiwanese manufacturers like Foxconn. Now Apple is in charge. The company has spent the last few years building an entirely new manufacturing process that uses lasers (w/o sharks) and jets of water to carve the MacBooks out of a brick of aluminum.
9to5Mac speculates that this will give Apple strategic and technical advantages over other manufacturers, including improvements in complexity of case design, strength and quality. They also point out that Steve Jobs has been known to focus on the details of factory design with his NeXT startup in the 1980's.
The site also ties this back to recent comments by Peter Oppenheimer that Apple will continue to introduce state of the art products that their competitors are unable to match.
Finally, they expect that the MacBooks will indeed be released on October 14th.
Tuesday September 15, 2026 1:43 am PDT by Tim Hardwick
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Monday September 14, 2026 10:48 pm PDT by Tim Hardwick
Apple released iOS 27 this week, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features to explore, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era.
Which iPhones Support Every iOS 27 Feature?
This year's major iPhone software update isn't all about AI, though,...
Monday September 14, 2026 9:00 am PDT by Joe Rossignol
Update — 10 a.m. Pacific Time: Apple has released iOS 27.
During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14.
iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update.
Below, we have highlighted eight new features and...
