Microsoft Dropping Seinfeld, Directly Targeting 'Get a Mac' Ads
The two Seinfeld Microsoft ads, Shoe Circus and New Family, generated over 2000 comments on MacRumors alone.
The NYTimes confirms this plan but also reveals that Microsoft will be taking direct aim at Apple's "Get a Mac" ads in which John Hodgman who plays "PC" opposite Justin Long as "Mac".
One new Microsoft commercial even begins with a company engineer who resembles John Hodgman, the comedian portraying the loser PC character in the Apple campaign. Hello, Im a PC, the engineer says, echoing Mr. Hodgmans recurring line, and Ive been made into a stereotype.
The new ads will have some appearances from Bill Gates but will also show other celebrities as everyday PC users in "fast-paced, upbeat vignettes" about their use of Microsoft Windows based PCs.The NYTimes cites a number of research companies who felt that the buzz surrounding the first two ads were sufficiently positive and accomplished their goal.
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44 months ago
Hadn't seen this posted anywhere else:
http://valleywag.com/5051455/microsoft-to-announce-jerry-seinfeld-ads-cancelled-tomorrow
http://valleywag.com/5051455/microsoft-to-announce-jerry-seinfeld-ads-cancelled-tomorrow
44 months ago
LMAO at Microsoft. but poor Jerry… that guy used to be a genius. maybe he should of stayed out of his recent projects.
44 months ago
Not that there's anything wrong with that.
Microsoft regain mastery of their domain...
44 months ago
Microsoft regain mastery of their domain...
I wonder if Jerry is a bad breaker upper.
44 months ago
I wonder if Jerry is a bad breaker upper.
Nahh he is laughing all the way to the bank and gona get back to using his powerbook.
44 months ago
Well, they tried.
I don't get how hard these guys make it look to make a great ad. It's not that hard at all. People don't want abstract, and they don't want to have to think about it. They want you to tell them clearly what the idea behind the product is.
- iPhone ads: Show the product. All white background, no visual distraction. Walk you through some of the features, like Safari and GPS. All about the product. Tells you why it's a great product, and what the idea behind it is.
- MacBook Air: Show the product. Key feature: size. Make the point visually that it's very thin. That's it. Shows the idea behind the product, and no extra fuzz.
- iMac ads: Show the product. Design philosophy: remove the cable clutter. Spin the product around, make it clear that it's a neat unit. That's it. People get the point.
- iPod nano ads: Show the product. Key feature: lots of colours, new, thin form factor. Spin the product around, let them see it. Show the new colours. Done.
- iPod touch ads: Show the product. Key feature: games (app store). Show some examples. Nuff said.
Notice a pattern? Show the damn product! Make it all about the product! I saw a chewing gum advert the other day that had some guy at the photocopier. He fell through the floor, got dragged around different places, shrunk, and fell in to the copier. What on earth is that about? Why should I buy that product? To get high?
Even the iPhone advertising at the stores is beginning to get copied. Apple decided to have giant demo units, to show people the product. Now everyone's trying to do it, which is good, but the stuff on the screens is not what you get on the handset, which shows they missed the point entirely.
I don't get how hard these guys make it look to make a great ad. It's not that hard at all. People don't want abstract, and they don't want to have to think about it. They want you to tell them clearly what the idea behind the product is.
- iPhone ads: Show the product. All white background, no visual distraction. Walk you through some of the features, like Safari and GPS. All about the product. Tells you why it's a great product, and what the idea behind it is.
- MacBook Air: Show the product. Key feature: size. Make the point visually that it's very thin. That's it. Shows the idea behind the product, and no extra fuzz.
- iMac ads: Show the product. Design philosophy: remove the cable clutter. Spin the product around, make it clear that it's a neat unit. That's it. People get the point.
- iPod nano ads: Show the product. Key feature: lots of colours, new, thin form factor. Spin the product around, let them see it. Show the new colours. Done.
- iPod touch ads: Show the product. Key feature: games (app store). Show some examples. Nuff said.
Notice a pattern? Show the damn product! Make it all about the product! I saw a chewing gum advert the other day that had some guy at the photocopier. He fell through the floor, got dragged around different places, shrunk, and fell in to the copier. What on earth is that about? Why should I buy that product? To get high?
Even the iPhone advertising at the stores is beginning to get copied. Apple decided to have giant demo units, to show people the product. Now everyone's trying to do it, which is good, but the stuff on the screens is not what you get on the handset, which shows they missed the point entirely.
44 months ago
The only surprise is why they didn't pull them sooner,
like during post production!
like during post production!
44 months ago
I kinda liked it :D
It was funny, and it was a break from Windows Aero hurting my eyes lol :p
It was funny, and it was a break from Windows Aero hurting my eyes lol :p
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