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HomePod is Ninth Most Popular Smart Speaker in United States According to Recent Survey

Apple's HomePod is the ninth most popular smart speaker model in the United States, according to an online survey of 1,011 smart speaker users conducted by research firm Strategy Analytics in July and August. The top eight positions are held by various Amazon Echo and Google Home models in the Strategy Analytics rankings. The standard Amazon Echo tops the list with an estimated 23 percent share of the U.S. installed base of smart speakers, while the HomePod is estimated to have just four percent market share.Amazon Echo: 23% Amazon Echo Dot: 21% Google Home: 8% Google Home Mini: 7% Amazon Echo Plus: 5% Amazon Echo Spot: 4% Amazon Echo Show: 4% Amazon Echo Dot Kids Edition: 4% Apple HomePod: 4% Google Home Max: 2%Apple does not disclose HomePod sales in its quarterly earnings results. In August, Strategy Analytics estimated that HomePod shipments totaled 700,000 units in the second quarter of 2018, giving Apple a roughly six percent share of the worldwide smart speaker market at the time. While the HomePod may have only a single-digit share of the overall market, Strategy Analytics shared data last month indicating that Apple accounts for 70 percent of the small but growing $200-plus smart speaker market, topping competing products such as the Google Home Max and a variety of Sonos speakers. That data shouldn't come as much of a surprise, as Amazon Echo and Google Home models are regularly priced as low as $49, whereas the HomePod retails for $349. Apple has marketed the HomePod as a premium speaker that also has Siri, as opposed to a personal assistant

HomePod Holds Estimated 70% Share of Growing $200+ Smart Speaker Market

While the HomePod did not rank among the top five smart speakers in worldwide shipments last quarter, it is dominating the premium end of the market, according to research firm Strategy Analytics. Strategy Analytics claims the HomePod accounts for 70 percent of the small but growing $200-plus smart speaker market, topping competing products such as the Google Home Max and a variety of Sonos speakers. Among smart speakers of any price, the HomePod accounted for just six percent of the market, as Strategy Analytics estimated last month. If accurate, the data shouldn't come as much of a surprise, as the top five best-selling smart speakers are all regularly priced between $49 and $129 in the United States. By comparison, the HomePod is priced at $349 in the United States, although rumors have suggested Apple has considered releasing a lower-priced version, possibly in the form of a Siri-enabled Beats speaker. The world's most-shipped smart speakers last quarter were the Google Home Mini, Amazon Echo Dot, Amazon Echo, Chinese company Alibaba's Tmall Genie, and the Google Home, according to Strategy Analytics. As always, it's important to remember that shipments don't necessarily reflect sales to customers. David Watkins, Director of Strategy Analytics' Smart Speaker Service:Unsurprisingly, Amazon and Google models dominated the best-selling list of smart speakers in Q2 2018. The Google Home Mini and Amazon Echo Dot accounted for a combined 38% of global shipments although they contributed just 17% towards the value of the market due to their low price.

HomePod Sales May Be Closer to 1-1.5 Million Than 3 Million Since the Speaker Launched

HomePod shipments totaled an estimated 700,000 units in the second quarter of 2018, giving Apple a roughly six percent share of the worldwide smart speaker market, according to research firm Strategy Analytics. Strategy Analytics previously estimated HomePod shipments totaled 600,000 units in the first quarter of 2018, suggesting that worldwide shipments have reached 1.3 million units since the speaker became available to order in the United States, Australia, and the United Kingdom in late January. That figure is much lower than one shared by research firm Consumer Intelligence Research Partners, which recently estimated Apple has sold three million HomePods in the United States alone since the speaker launched. The significant variance in the datasets stems from the fact that Apple doesn't disclose HomePod sales, instead grouping the speaker under its "Other Products" category in its earnings reports, alongside the Apple Watch, Apple TV, AirPods, Beats, iPod touch, and other Apple and third-party accessories. Apple reported revenue of $3.74 billion from its "Other Products" category last quarter, up 37 percent from $2.73 billion in the year-ago quarter. Shipments aren't sales, either, so it's impossible to know exactly how many HomePods ended up in the hands of customers. If we had to guess, we'd say the Strategy Analytics numbers are probably more within the ballpark, as the HomePod is a niche product. The speaker is also available in just six countries, after launching in Canada, France, and Germany in June, with no indication when availability may

iPad Putting Pressure on Windows and Android Tablet Competitors, Says Strategy Analytics

Despite the worldwide tablet market declining in shipments for 14 consecutive quarters, the iPad is seeing growth, and regaining market share over its competitors, according to research firm Strategy Analytics. Earlier this week, Apple reported that it sold 11.55 million iPads in the second quarter of 2018, spanning April 1 through June 30. Those sales gave Apple a 28.2 percent share of the worldwide tablet market in the second quarter, its highest in that period since 2013, according to Strategy Analytics. Apple's second quarter share of the worldwide tablet market based on historical data from the research firm:2012: 47.2% 2013: 28.3% 2014: 25.3% 2015: 21.5% 2016: 21.3% 2017: 26.1% 2018: 28.2% Apple's market share was boosted by the launch of a new lower-cost iPad in late March, shortly prior to the educational buying season, and just days before the second quarter. The tablet, starting at $329, lowered the iPad's average selling price to $410 last quarter, down from $434 in the year-ago period. Apple's presence in both the lower-priced market, with the iPad, and higher-end market, with the iPad Pro, is putting pressure on its competitors like Microsoft and Samsung, according to Strategy Analytics. Chirag Upadhyay, Senior Research Analyst at Strategy Analytics:Apple is using its market size and brand power to put pressure on its Windows and Android competitors. By lowering prices and adding more functionality during every product cycle for the last year, Apple has regained several points of market share and still maintaining a strong ASP due to its

Apple Sold an Estimated 600,000 HomePod Speakers During the First Quarter of 2018

Apple sold an estimated 600,000 HomePod speakers during the first quarter of 2018, according to new estimates shared this morning by Strategy Analytics. Apple's sales allowed it to capture just 6 percent of the global smart speaker market, coming in well behind Amazon and Google. Amazon shipped an estimated 4 million Echo smart speakers during the quarter, for a 43.6 percent share of the market, while Google shipped an estimated 2.4 million Google Home speakers for 26.5 percent market share. Alibaba also came in ahead of Apple with 700,000 shipments, while Xiaomi trailed behind with 200,000. Apple has a long way to go to catch up to Google and Amazon, both of whom have seen an enormous growth in shipments over the course of the past year. Amazon's shipments increased by two million compared to Q1 2017, while Google's increased by 2.1 million. Amazon's market share has fallen year over year due to strong sales of Google speakers and new entrants to the market like Apple, Alibaba, and Xiaomi, but Amazon continues to be the number one smart speaker vendor in the world by far. David Watkins, Director at Strategy Analytics commented that "Amazon and Google accounted for a dominant 70% share of global smart speaker shipments in Q1 2018 although their combined share has fallen from 84% in Q4 2017 and 94% in the year ago quarter. This is partly as a result of strong growth in the Chinese market for smart speakers where both Amazon and Google are currently absent. Alibaba and Xiaomi are leading the way in China and their strength in the domestic market alone is

iPhone X Remained World's Most Popular Smartphone Last Quarter Despite Concerns About Poor Sales

iPhone X was the world's most popular smartphone for the second consecutive quarter, according to research firm Strategy Analytics. Strategy Analytics estimates that iPhone X shipments totaled 16 million units in the first three months of 2018, making it the best-selling smartphone model during that period, as it was during the final three months of 2017. "For the second quarter running, the iPhone X remains the world's most popular smartphone model overall, due to a blend of good design, sophisticated camera, extensive apps, and widespread retail presence for the device," said Juha Winter, a senior analyst at Strategy Analytics. Source: Strategy Analytics The findings contradict a flurry of reports that variously referred to the iPhone X as a failure, disappointment, and flop. Multiple publications said the iPhone X did not live up to the hype due to poor or dull sales. Much of the doom and gloom centered around Apple suppliers like AMS and TSMC warning about weaker smartphone demand. Apple CEO Tim Cook has dismissed those kind of reports in the past, noting that the company's supply chain is very complex, and that conclusions shouldn't be drawn from singular data points. Cook in 2013:Even if a particular data point were factual, it would be impossible to interpret that data point as to what it meant to our business. The supply chain is very complex and we have multiple sources for things. Yields can vary, supplier performance can vary. There is an inordinate long list of things that can make any single data point not a great proxy for what is going on.In

iPad Recorded Highest Market Share in First Quarter Since 2014 According to IDC

Apple on Tuesday reported that it sold 9.1 million iPads during the first quarter of 2018, giving the company its highest share of the worldwide tablet market during that quarter in four years, according to IDC. The research firm estimates that iPads accounted for 28.8 percent of tablet shipments over the three-month period, compared to 24.9 percent in the year-ago quarter. The modest growth resulted in the iPad's highest first quarter market share since 2014, when it captured a 32.7 percent stake. iPad's first quarter market share per IDC:2013: 40.2% 2014: 32.7% 2015: 26.8% 2016: 25.9% 2017: 24.9% 2018: 28.8%IDC said worldwide tablet shipments from all vendors combined declined 11.7 percent in the first quarter on a year-over-year basis, making the iPad's gains in sales, revenue, and market share all the more impressive. iPad remains the world's most popular tablet, as it has been since shortly after it launched in 2010. Samsung finished runner-up in the first quarter with an estimated 5.3 million tablet shipments, down from six million in the year-ago quarter, although its market share stayed put at 16.7 percent. Top Five Tablet Vendors, Detachable + Slate, Worldwide Shipments in Millions, via IDC Samsung managed flat growth due to significantly lower shipments from other tablet vendors in the first quarter, according to IDC. Amazon, for instance, is estimated to have shipped just 1.1 million tablets from January through March, a 49.5 percent decline from the year-ago quarter. However, research firm Strategy Analytics estimates Amazon shipped 2.8

iPhone's Market Share Grew Slightly Last Quarter Despite a Few Weeks of Galaxy S9 Availability

Apple's share of the worldwide smartphone market grew slightly in the first three months of 2018, despite Samsung launching the Galaxy S9 and Galaxy S9+ in March, according to research firms IDC and Strategy Analytics. Apple on Tuesday reported that it sold 52.2 million iPhones last quarter. Based on that, the research firms estimate that the iPhone accounted for around 15.5 percent of smartphone shipments during the quarter, a slight increase from 14.7 percent in the year-ago period. While the single-percentage-point growth is modest, the slight gain becomes more impressive when considering that the Galaxy S9 and Galaxy S9+ launched March 16 in several countries, a full two weeks prior to the quarter ending. Pre-orders of the devices began even earlier on March 2. Samsung shipped 78.2 million smartphones last quarter, according to the research firms, but its estimated 22.6 to 23.4 percent market share was essentially unchanged from the year-ago quarter, despite the bumped-up Galaxy S9 launch. Last year, the Galaxy S8 and Galaxy S8+ were released April 21. Samsung continues to lead the smartphone market in shipments, but it sells a variety of handsets at a wide range of price points. Apple typically ships fewer iPhones, but the company captured an estimated 87 percent of smartphone profits in the December quarter, according to research firm Canaccord Genuity. Apple doesn't disclose iPhone sales on a model-by-model basis, but given iPhone revenue increased 14 percent last quarter despite only a three percent rise in unit sales, the higher-priced iPhone X

Apple Recorded More Than Half of Total Smartphone Industry Revenue in iPhone X Launch Quarter

Apple captured a record 51 percent share of revenue in the worldwide smartphone industry last quarter, which encompassed the launch of the iPhone X, according to research firm Strategy Analytics. iPhone revenue totaled $61.5 billion in the fourth quarter of 2017, as Apple disclosed in its earnings report earlier this month. Strategy Analytics estimates Apple's smartphone revenue was three times higher than its nearest rival Samsung and seven times more than Chinese competitor Huawei. Apple accounted for more smartphone revenue than the rest of the entire industry combined in the quarter, driven by "solid demand" for the iPhone X, said Strategy Analytics executive director Neil Mawston. iPhone's average selling price was $796 last quarter, up from $695 in year-ago quarter, which Strategy Analytics estimates to be almost three times higher than the overall industry average. Apple sold 77.3 million iPhones in the quarter, but it didn't disclose how many of those sales were iPhone X models. Priced at $999 and up, the iPhone X has undoubtedly helped Apple increase its revenue share in the smartphone industry. What's more important is profits, however, and the iPhone often accounts for over 100 percent of net income in the smartphone industry when factoring in the losses posted by some

iPhone 7 Remained World's Most Popular Smartphone Model in June Quarter

iPhone 7 and iPhone 7 Plus remained the world's most popular smartphones in the second quarter, ahead of Samsung's newer Galaxy S8 and Galaxy S8+, according to market research firm Strategy Analytics. Apple shipped an estimated 16.9 million iPhone 7 units and 15.1 million iPhone 7 Plus units worldwide in the quarter, which corresponds with April through June, according to the firm's latest Smartphone Model Tracker report. "iPhone 7 remains the world's most popular smartphone model overall, due to a compelling blend of user-friendly design, extensive supporting apps, and widespread retail presence for the device," said Juha Winter, Senior Analyst at Strategy Analytics. Strategy Analytics estimates Galaxy S8 and Galaxy S8+ shipments totaled 10.2 million and 9 million respectively in the quarter. The smartphones, released in April, were the world's third and fourth most popular during the period. "Samsung's Galaxy S8 has instantly become the world's most popular Android smartphone model, due to its attractive curved-screen design, a rich portfolio of software apps, and best-in-class retail distribution across dozens of countries," said Neil Mawston, Executive Director at Strategy Analytics. Rounding off the top five was Chinese smartphone maker Xiaomi's budget Redmi 4A handset with an estimated 5.5 million quarterly shipments. Apple reported it sold 41 million iPhones last quarter, but it doesn't break down the number on a model-by-model basis. Apple CEO Tim Cook did note the iPhone 7 remained its most popular iPhone.iPhone results were impressive, with

Apple's Sizable Jump in Tablet Sales Wasn't Entirely Driven by New Lower-Priced 9.7-Inch iPad

Apple recently reported sales of 11.4 million iPads in the June quarter, an increase of 15 percent compared to the year-ago quarter. iPad revenue was also up, but only 2 percent year over year, suggesting Apple was selling a lot of new lower-priced 9.7-inch iPads, which start at just $329 in the United States. A new report by research firm Strategy Analytics, however, argues that isn't entirely the case. Apple's average selling price for iPads remained steady at $435 in the June quarter, down only one dollar from the March quarter. That doesn't mean the new 9.7-inch iPad, introduced in late March, isn't popular. With a faster A9 chip and brighter Retina display than the iPad Air 2 it replaced, and for less money than even an iPad mini 4, the tablet provides good value with few compromises for customers at the low end. What it does mean is that more expensive iPad Pro models likely sold well enough to offset the addition of a lower-priced iPad in Apple's tablet lineup. Apple launched new 10.5-inch and 12.9-inch iPad Pro models at its Worldwide Developers Conference, a few weeks before the end of its June quarter. "It's undeniable that lower pricing on the new iPad helped drive sales throughout the June quarter, but the ASPs tell a slightly different story," said Eric Smith, Senior Analyst at Strategy Analytics, speaking with MacRumors. "ASPs were steady from last quarter, showing that higher priced iPad Pro models also sold well, even though the new 12.9-inch and 10.5-inch models were out for less than a month in the June quarter," he added. For

Apple Watch Has Now Surpassed Estimated 30 Million Shipments Since Launching in 2015

Apple shipped an estimated 2.8 million Apple Watch units in the June quarter, an increase of 56 percent from an estimated 1.8 million shipments in the year-ago quarter, according to a new report by research firm Strategy Analytics. Strategy Analytics previously estimated Apple Watch shipments totaled 13.6 million in 2015, 11.6 million in 2016, and 3.5 million last quarter, suggesting Apple shipped its 30 millionth Apple Watch at some point in the past three to four months. Specifically, Apple Watch shipments have now reached an estimated 31.5 million units over the product's lifetime. Despite the milestone, Strategy Analytics claims Apple trails Fitbit and Chinese company Xiaomi, estimated to be the world's largest wearables vendor, but both sell less expensive fitness trackers. Xiaomi shipped an estimated 3.7 million wearables in the June quarter, according to Strategy Analytics, while Fitbit on Wednesday reported sales of 3.4 million devices in the same period, down from 5.7 million a year ago. "Apple has for now lost its wearables leadership to Xiaomi, due to a lack of presence in the sizeable fitness band subcategory," said Cliff Raskind, Director at Strategy Analytics. "However, the rumored upcoming Watch Series 3 launch with enhanced health tracking could prove to be a popular smartwatch model and enable Apple to reclaim the top wearables spot later this year." It's important to acknowledge these are estimated figures, and that shipments do not necessarily reflect sales. And, as mentioned, Xiaomi doesn't participate in the high-end smartwatch

Huawei Closing in Fast on Apple in Smartphone Sales According to Latest Estimate

Chinese smartphone maker Huawei aims to become the world's largest smartphone maker by 2021, ahead of both Apple and Samsung, and the latest market share data suggests it continues to make progress towards that goal. Huawei P10 Huawei shipped an estimated 38.4 million smartphones in the June quarter, a 20 percent increase over a year ago, according to research firm Strategy Analytics. By comparison, Apple reported it sold 41 million iPhones in the same period, up nearly 2 percent from 40.4 million iPhones in the year-ago quarter. Huawei's market share rose to an estimated 10.7 percent in the quarter, putting the Chinese company well within striking distance of Apple's estimated 11.4 percent market share in the quarter. Samsung continued to lead the market with a 22.1 percent share of shipments, according to Strategy Analytics. "Huawei is now closing in fast on Apple and Apple will be looking nervously over its shoulder in the next few quarters," said Woody Oh, Director at Strategy Analytics. "Huawei is outperforming across Asia, Europe and Africa with popular Android models such as the P10 and Mate 9." Beyond the iPhone sales numbers, officially reported by Apple, it is important to acknowledge that these are estimated figures, and shipments within distribution channels do not necessarily reflect sales to customers. Apple also captures the vast majority of profits in the smartphone industry. Third Place Since 2011, the worldwide smartphone market has been dominated by Apple and Samsung. The elusive third-best spot, meanwhile, has failed to be held down

iPhone Remained World's Most Popular Smartphone Last Quarter

iPhone remained the world's most popular smartphone by a significant margin last quarter, according to research firm Strategy Analytics. iPhone 7 and iPhone 7 Plus were the two most popular models specifically, with an estimated 21.5 million and 17.4 million shipments respectively. Chinese brand OPPO's flagship R9 smartphone trailed in third with an estimated 8.9 million shipments, while Samsung's mid-range Galaxy J3 and J5 rounded off the top five with an estimated 6.1 million and 5 million shipments respectively. Other brands combined for an estimated 294.4 million smartphone shipments. Apple reported that it sold 50.8 million iPhones last quarter, but it does not break out sales on a model-by-model basis. Strategy Analytics' estimates suggest the iPhone 7 and iPhone 7 Plus accounted for roughly 76.5 percent of Apple's smartphone sales last quarter, with the remaining 23.5 percent of sales derived from older models. The data also suggests a 55/45 percent sales split for the iPhone 7 and iPhone 7 Plus respectively. In late January, Apple CEO Tim Cook said the iPhone 7 Plus is the most popular Plus-sized iPhone that Apple has ever sold, topping both the iPhone 6s Plus and iPhone 6 Plus. Last week, he added that Apple significantly underestimated iPhone 7 Plus demand, resulting in a shortage of the device for several months. iPhone was the world's most popular smartphone last year as well, according to research firm IHS Markit.

Apple Named World's Largest Wearables Vendor With an Estimated 3.5M Apple Watch Shipments in Q1 2017

Apple became the world's largest wearables vendor in the first quarter of 2017 with an estimated 3.5 million Apple Watch shipments, according to new research data shared this afternoon by Strategy Analytics. Apple Watch shipments overtook Fitbit shipments during Q1 2017, allowing Apple to capture 15.9 percent global marketshare to become the top wearables vendor. Fitbit shipped an estimated 2.9 million wearable devices during the quarter, while Apple's closest competitor, Xiaomi, shipped an estimated 3.4 million wearable devices. Apple's estimated 3.5 million shipments are up from an estimated 2.2 million Apple Watch shipments in the year-ago quarter. As Apple Watch shipments have grown, Fitbit shipments have dropped sharply from an estimated 4.5 million units in Q1 2016. Xiaomi is still close to Apple at 15.5 percent global marketshare, but has seen its shipment numbers slip while Apple's have grown. In the year-ago quarter, Xiaomi's marketshare was at 20.9 percent, while Apple's was at 12.1 percent. Fitbit, meanwhile, has dropped from 24.7 percent in Q1 2016 to 13.2 percent in Q1 2017.Cliff Raskind, Director at Strategy Analytics, said, "Fitbit shipped 2.9 million wearables worldwide in Q1 2017, falling a huge 36 percent annually from 4.5 million in Q1 2016. Fitbit has lost its wearables leadership to Apple, due to slowing demand for its fitnessbands and a late entry to the emerging smartwatch market. Fitbit's shipments, revenue, pricing and profit are all shrinking at the moment and the company has a major fight on its hands to recover this year."Apple does

CarPlay Scores 85% Customer Satisfaction Rate in Limited Study

iPhone owners are largely satisfied with Apple's CarPlay, according to a new report from market research firm Strategy Analytics. The report is available to Strategy Analytics clients only, but author Chris Schreiner shared some of his findings with MacRumors. 31 percent of users said they were "very satisfied" with CarPlay, while 54 percent said they were "satisfied," for an overall customer satisfaction rate of 85 percent. However, the report only looked at 70 owners of 2016-2017 vehicles with CarPlay installed in the United States, which is a rather small sample size. 43 percent of those users are "very likely" to recommend CarPlay to others, while 37 percent are "likely" to recommend it, said Strategy Analytics. Those with CarPlay were likely to use it for "all or most" of their in-car infotainment needs, often in favor of their vehicle's standard system, according to the report. 70 percent of participants with both CarPlay and a built-in navigation system in their car said they choose CarPlay with Apple Maps most or all of the time over their vehicle's standard system. 59 percent of the people said they use CarPlay for audio needs most or all of the time over their vehicle's radio. "Given Apple's continued updates to CarPlay enhancing the experience further, and car-makers' inability to do the same along with their long development times, CarPlay is poised to handle the vast majority of consumers' in-vehicle needs," said Schreiner, Director of Syndicated Research at Strategy Analytics. While customer satisfaction with CarPlay might be strong,

Tim Cook Says 'Exciting Things' Coming to iPad as Tablet Sales Continue to Drop

While the iPhone 7 Plus helped Apple achieve record-breaking earnings results last quarter, iPad sales remained on a downward trend. Apple earlier this week reported that it sold 13.1 million iPads in the first quarter, which encompasses the holiday shopping season, down from 16.1 million in the year-ago quarter. As noted by Jason Snell at Six Colors, that's nearly half as many iPads as the 26 million that Apple sold during the same period in 2013. Apple isn't the only tablet maker suffering from declining sales. The overall category continued to shrink by between 9% and 20% worldwide compared to the same quarter a year ago, placing pressure on Samsung and other vendors, according to the latest estimates from research firms IDC and Strategy Analytics. Price remains a "key sticking point" for consumers looking to adopt high-end tablets such as the iPad Pro, which has created room for smaller vendors to capitalize on low-priced tablets, according to Strategy Analytics. Lenovo, for example, shipped an estimated 3.7 million tablets and grew 16% year-over-year in the quarter. "2-in-1 tablets are a hot market segment but price remains a key factor in consumer behaviors around PC and tablet replacement devices, which is evident in lower shipments of iPad Pro and Surface Pro 4 devices in the quarter," said Eric Smith, Senior Analyst at Strategy Analytics. IDC said the iPad Air 2 and iPad mini, rather than the iPad Pro lineup, continued to account for the majority of Apple's tablet shipments. For every ten slate tablets shipped, Apple sold only one iPad Pro, the

Apple Watch Dominated Holiday Season With Estimated 5.2 Million Shipments

Apple shipped a record-breaking 5.2 million Apple Watch units last quarter, making it by far the most popular smartwatch of the holiday shopping season, according to the latest data from research firm Strategy Analytics. Apple captured an estimated 63.4% of the worldwide smartwatch market during the quarter. Apple's closest competitor Samsung shipped only 800,000 smartwatches in the quarter, for an estimated 9.8% market share, according to Strategy Analytics. All other smartwatch vendors, such as Garmin, Fitbit, and Huawei, combined for an estimated 2.2 million shipments and 26.8% market share. "Demand for Apple's new Watch Series 2 as a holiday-season gift in Western markets was surprisingly strong and it enabled Apple to clear a large backlog of smartwatch inventory during the quarter," said Strategy Analytics director Cliff Raskind. It is important to acknowledge that these are estimated figures, and that shipments do not necessarily reflect sales. Apple does not break out Apple Watch sales like it does with iPhones, iPads, and Macs, and instead groups the device under its "Other Products" category. Given the category also includes the Apple TV, Beats products, iPods, AirPods, and other accessories, figuring out Apple Watch revenue is deliberately challenging. Apple only elected to share that the Apple Watch set all time sales records during the first quarter of its 2017 fiscal year, with CEO Tim Cook noting holiday demand was "so strong" that Apple "couldn't make enough." Strategy Analytics will not disclose its exact methodology for

Apple's Renewed Focus on iPad Left the Mac Behind This Year

When looking at the current state of the Mac lineup, the new MacBook Pro is the only model Apple has updated over the past seven-plus months. Even the latest MacBook Pro models required a 527-day wait, which was considerably longer than the average of 320 days between previous MacBook Pro refreshes. A glance at our own MacRumors Buyer's Guide shows the new MacBook Pro is the only Mac currently listed with a "Buy Now" status, as all other models beyond the 12-inch MacBook have not been refreshed for significant periods of time. The longest overdue is the Mac Pro, last updated 1,084 days ago. • iMac — 420 days ago • MacBook Air — 638 days ago • Mac mini — 782 days ago • Mac Pro — 1,084 days agoThe lack of updates can be at least partially attributed to Apple having to wait on chipmakers and suppliers such as Intel, AMD, and Nvidia, each of which follow their own product roadmaps, although that cannot be the only reason given Skylake processors are now readily available for update-deprived Macs. A lack of meaningful updates to several Macs this year impacted Apple's bottom line, as Mac revenue has declined for four consecutive quarters year-over-year. The declines have worsened each quarter, starting with a 3% drop in Q4 2015 and progressing to a 17% drop in Q3 2016, according to Strategy Analytics. Apple investors now await the company's first quarter earnings results to see if the new MacBook Pro models will be able to reverse that trend. Conversely, after several down quarters, the iPad has experienced a mostly upward trajectory over the past year, thanks

iPhone Generated Record-Breaking Share of Profits Last Quarter Despite Continued Sales Decline

iPhone sales may have declined for three consecutive quarters, but the latest data from research firm Strategy Analytics suggests Apple is unsurprisingly still doing exceptionally well in the smartphone market. Apple captured a record 91% of profits in the worldwide smartphone market in the third quarter, or $8.5 billion of the overall $9 billion in profits recorded by all vendors combined, according to Strategy Analytics. Apple's biggest competitor Samsung was nowhere to be found on the list, as Chinese smartphone makers Huawei, Vivo, and OPPO took the second, third, and fourth spots respectively with between 2.2% and 2.4% of profits."Apple’s ability to maximize pricing and minimize production cost is hugely impressive and the iPhone continues to generate monster profits," said Linda Sui, Director at Strategy Analytics. "Huawei, Vivo and OPPO are the next three most profitable smartphone vendors globally this quarter, but they are still a long way behind Apple."Apple's profit margin is impressive given no other smartphone maker generated more than $200 million in profits during the quarter, according to Strategy Analytics. Apple's share of profits was some 40× larger than its closest competitor. iPhone sales declined on a year-over-year basis in the second, third, and fourth quarters of the 2016 fiscal year, after rising only marginally during the first quarter, which makes Apple's record-breaking smartphone profits even more impressive. BMO Capital Markets analyst Tim Long previously estimated Apple captured 103.6% of smartphone industry profits in the