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Apple Watch Sales Comprised Half of Smartwatch Market in 2018

Apple Watch maintained pole position in the smartwatch market over last year's fourth quarter as global smartwatch shipments continued to grow, according to the latest research from Strategy Analytics. Apple shipped 9.2 million Apple Watch units during Q4 2018, according to the report, rising 18 percent from 7.8 million units in Q4 2017. Global smartwatch shipments meanwhile grew 56 percent annually to reach a record 18 million units in the same quarter. Apple's global smartwatch marketshare actually slipped to 51 percent this quarter, down from 67 percent a year ago, but Apple held on to first position with a 51 percent global smartwatch marketshare, while Samsung jumped to second place, overtaking Fitbit and Garmin. The research corroborates an earlier report from consumer research firm The NPD Group that Apple Watch is the "clear market leader" in the U.S. smartwatch market, but it also underlines the growing threat of rivals like Samsung, which continues to invest heavily in wearables that are compatible with both Android devices and iPhones. "Apple's global smartwatch marketshare slipped to 51 percent this quarter, down from 67 percent a year ago," said Neil Mawston, executive director at Strategy Analytics. "Apple Watch is losing marketshare to Samsung and Fitbit, whose rival smartwatch portfolios and retail presence have improved significantly in the past year."Apple doesn't reveal Apple Watch unit sales from its overall earnings. But in a recent earnings call for the first quarter of the 2019

HomePod Estimated to Have Just 4% Market Share Worldwide Despite 45% Sales Growth Last Quarter

HomePod shipments totaled 1.6 million units in the fourth quarter of 2018, a 45 percent increase on a year-over-year basis, according to Strategy Analytics. Despite the growth, the research firm estimates that Apple's share of the worldwide smart speaker market was just 4.1 percent during the quarter. By comparison, Amazon and Google commanded the market with an estimated 13.7 million and 11.5 million smart speakers shipments respectively. The two companies combined for an estimated 65.5 percent market share in the quarter. A lot of this comes down to pricing. At $349, the HomePod is significantly more expensive than the Amazon Echo and Google Home. In particular, the smaller Amazon Echo Dot and Google Home Mini models were available for as low as $25 during the holiday season, a fraction of the cost of a HomePod. "Amazon and Google both have broad model lineups, ranging from basic to high-end, with even more variants from Amazon. Apple of course has only its premium-priced HomePod, and likely won't gain significant share until it offers an entry-level product closer to Echo Dot and Home mini," CIRP co-founder Josh Lowitz said last month. To improve sales, many resellers offered the HomePod for $249 during the holiday season, and $279 is a commonly seen price too. Second is the fact that the HomePod is not so smart, as many reviews found, due to Siri's shortcomings compared to Amazon Alexa and Google Assistant. Apple recently restructured its Siri team as it works to make improvements.

Apple Shipped 14.5M iPads in Holiday Quarter According to Strategy Analytics

Apple shipped an estimated 14.5 million iPads in the fourth quarter of 2018, according to research firm Strategy Analytics. Apple no longer discloses iPad, iPhone, or Mac unit sales in its earnings reports, leaving us with these estimated figures, which can vary quite significantly between research firms. With the iPhone, for example, estimated shipments have ranged from 65.9 million to 68.4 million to 71.7 million for the quarter. Apple reported sales of 13.2 million iPads in the fourth quarter of 2017, when it was still disclosing unit sales, so the Strategy Analytics data suggests that iPad unit sales have grown nearly 10 percent on a year-over-year basis. Strategy Analytics estimates that the iPad's average selling price was $463, an increase of just over four percent from $445 in the year-ago quarter. This sounds unsurprising, as Apple raised prices with its new iPad Pro lineup in 2018, with the cheapest model starting at $799 compared to $649 in 2017. Apple remained the world's most popular tablet vendor, easily topping Samsung's estimated 7.5 million tablet shipments in the quarter, according to Strategy Analytics. Amazon, Huawei, and Lenovo round off the top five with an estimated 5.5 million, 4.6 million, and 2.3 million shipments respectively. On an operating system basis, however, Android tablets from multiple brands still commanded an estimated 60 percent of the market. Apple reported iPad revenue of $6.7 billion in the quarter, a 17 percent increase over the year-ago

Strategy Analytics: Apple Shipped an Estimated 65.9 Million iPhones in Holiday Quarter

Apple shipped an estimated 65.9 million iPhones during the first fiscal quarter of 2019 (aka the fourth calendar quarter of 2018) according to new data shared today by Strategy Analytics. As of this quarter, Apple is no longer providing a breakdown of unit sales of the iPhone, iPad, and Mac, so we will not have concrete data on how well the iPhone is selling going forward. Apple in Q1 2018 sold 77.3 million iPhones, which would mean Apple sold 11.4 million fewer iPhones in Q1 2019 if Strategy Analytics' estimates are correct, marking a 15 percent decline in sales year-over-year.Global iPhone shipments fell sharply, due to high retail pricing, unfavorable foreign exchange rates, intense competition from rivals like Huawei, battery replacement programs driving longer ownership cycles, diminished carrier subsidies in some developed markets, and flagging demand in some emerging markets.Apple's Q1 2019 iPhone revenue was $52 billion, down from $61 billion in the year-ago quarter, also a 15 percent decline. The drop in iPhone revenue led to total revenue of $84.31 billion, down from $88.3 billion in Q1 2018. Despite the decline in iPhone sales, which Apple CEO Tim Cook has attributed to weakness in China and fewer upgrades, Q1 2019 was Apple's second-best in terms of both revenue and profit, coming in behind only the first fiscal quarter of

Strategy Analytics: Apple Shipped an Estimated 2.5 Million Fewer iPhones in China in 2018 Than in 2017

Apple shipped an estimated 34.2 million iPhones in China in 2018, down from 36.7 million in 2017, according to new data shared today by Strategy Analytics. During the fourth calendar quarter of 2018 (Apple's first fiscal quarter), Apple shipped 10.9 million iPhones, down from 14 million in the fourth quarter of 2017. Apple surpassed Xiaomi to become the number four smartphone vendor in the country, but its iPhone sales fell short of Huawei, OPPO, and Vivo, all Chinese companies that make more affordable smartphones. For 2018 in total, Apple came in fifth in China, trailing behind the four major Chinese smartphone vendors. Huawei was the number one vendor in China, shipping an estimated 105.1 million smartphones during the year. OPPO shipped 82.8 million, Vivo shipped 79.3 million, and Xiaomi shipped 50 million. Apple lost market share in the fourth quarter of 2018, but gained ground overall in 2018. Apple held 10.1 percent of the smartphone market in the fourth quarter of 2018, down from 11.5 percent in the fourth quarter of 2017. Apple's total 2018 marketshare was 8.4 percent, up from 8 percent. Despite the slight year-over-year jump, Apple trails all major Chinese smartphone vendors in the country when it comes to market share, including Huawei, OPPO, Vivo, and Xiaomi. Fourth quarter smartphone shipments in China declined by 11 percent annually, with a total of 107.9 million units shipped by all vendors. That's down from 121.3 million in the fourth quarter of 2017. Smartphone shipments also fell 11 percent annually, with 408.5 million smartphones

HomePod is Ninth Most Popular Smart Speaker in United States According to Recent Survey

Apple's HomePod is the ninth most popular smart speaker model in the United States, according to an online survey of 1,011 smart speaker users conducted by research firm Strategy Analytics in July and August. The top eight positions are held by various Amazon Echo and Google Home models in the Strategy Analytics rankings. The standard Amazon Echo tops the list with an estimated 23 percent share of the U.S. installed base of smart speakers, while the HomePod is estimated to have just four percent market share.Amazon Echo: 23% Amazon Echo Dot: 21% Google Home: 8% Google Home Mini: 7% Amazon Echo Plus: 5% Amazon Echo Spot: 4% Amazon Echo Show: 4% Amazon Echo Dot Kids Edition: 4% Apple HomePod: 4% Google Home Max: 2%Apple does not disclose HomePod sales in its quarterly earnings results. In August, Strategy Analytics estimated that HomePod shipments totaled 700,000 units in the second quarter of 2018, giving Apple a roughly six percent share of the worldwide smart speaker market at the time. While the HomePod may have only a single-digit share of the overall market, Strategy Analytics shared data last month indicating that Apple accounts for 70 percent of the small but growing $200-plus smart speaker market, topping competing products such as the Google Home Max and a variety of Sonos speakers. That data shouldn't come as much of a surprise, as Amazon Echo and Google Home models are regularly priced as low as $49, whereas the HomePod retails for $349. Apple has marketed the HomePod as a premium speaker that also has Siri, as opposed to a personal assistant

HomePod Holds Estimated 70% Share of Growing $200+ Smart Speaker Market

While the HomePod did not rank among the top five smart speakers in worldwide shipments last quarter, it is dominating the premium end of the market, according to research firm Strategy Analytics. Strategy Analytics claims the HomePod accounts for 70 percent of the small but growing $200-plus smart speaker market, topping competing products such as the Google Home Max and a variety of Sonos speakers. Among smart speakers of any price, the HomePod accounted for just six percent of the market, as Strategy Analytics estimated last month. If accurate, the data shouldn't come as much of a surprise, as the top five best-selling smart speakers are all regularly priced between $49 and $129 in the United States. By comparison, the HomePod is priced at $349 in the United States, although rumors have suggested Apple has considered releasing a lower-priced version, possibly in the form of a Siri-enabled Beats speaker. The world's most-shipped smart speakers last quarter were the Google Home Mini, Amazon Echo Dot, Amazon Echo, Chinese company Alibaba's Tmall Genie, and the Google Home, according to Strategy Analytics. As always, it's important to remember that shipments don't necessarily reflect sales to customers. David Watkins, Director of Strategy Analytics' Smart Speaker Service:Unsurprisingly, Amazon and Google models dominated the best-selling list of smart speakers in Q2 2018. The Google Home Mini and Amazon Echo Dot accounted for a combined 38% of global shipments although they contributed just 17% towards the value of the market due to their low price.

HomePod Sales May Be Closer to 1-1.5 Million Than 3 Million Since the Speaker Launched

HomePod shipments totaled an estimated 700,000 units in the second quarter of 2018, giving Apple a roughly six percent share of the worldwide smart speaker market, according to research firm Strategy Analytics. Strategy Analytics previously estimated HomePod shipments totaled 600,000 units in the first quarter of 2018, suggesting that worldwide shipments have reached 1.3 million units since the speaker became available to order in the United States, Australia, and the United Kingdom in late January. That figure is much lower than one shared by research firm Consumer Intelligence Research Partners, which recently estimated Apple has sold three million HomePods in the United States alone since the speaker launched. The significant variance in the datasets stems from the fact that Apple doesn't disclose HomePod sales, instead grouping the speaker under its "Other Products" category in its earnings reports, alongside the Apple Watch, Apple TV, AirPods, Beats, iPod touch, and other Apple and third-party accessories. Apple reported revenue of $3.74 billion from its "Other Products" category last quarter, up 37 percent from $2.73 billion in the year-ago quarter. Shipments aren't sales, either, so it's impossible to know exactly how many HomePods ended up in the hands of customers. If we had to guess, we'd say the Strategy Analytics numbers are probably more within the ballpark, as the HomePod is a niche product. The speaker is also available in just six countries, after launching in Canada, France, and Germany in June, with no indication when availability may

iPad Putting Pressure on Windows and Android Tablet Competitors, Says Strategy Analytics

Despite the worldwide tablet market declining in shipments for 14 consecutive quarters, the iPad is seeing growth, and regaining market share over its competitors, according to research firm Strategy Analytics. Earlier this week, Apple reported that it sold 11.55 million iPads in the second quarter of 2018, spanning April 1 through June 30. Those sales gave Apple a 28.2 percent share of the worldwide tablet market in the second quarter, its highest in that period since 2013, according to Strategy Analytics. Apple's second quarter share of the worldwide tablet market based on historical data from the research firm:2012: 47.2% 2013: 28.3% 2014: 25.3% 2015: 21.5% 2016: 21.3% 2017: 26.1% 2018: 28.2% Apple's market share was boosted by the launch of a new lower-cost iPad in late March, shortly prior to the educational buying season, and just days before the second quarter. The tablet, starting at $329, lowered the iPad's average selling price to $410 last quarter, down from $434 in the year-ago period. Apple's presence in both the lower-priced market, with the iPad, and higher-end market, with the iPad Pro, is putting pressure on its competitors like Microsoft and Samsung, according to Strategy Analytics. Chirag Upadhyay, Senior Research Analyst at Strategy Analytics:Apple is using its market size and brand power to put pressure on its Windows and Android competitors. By lowering prices and adding more functionality during every product cycle for the last year, Apple has regained several points of market share and still maintaining a strong ASP due to its

Apple Sold an Estimated 600,000 HomePod Speakers During the First Quarter of 2018

Apple sold an estimated 600,000 HomePod speakers during the first quarter of 2018, according to new estimates shared this morning by Strategy Analytics. Apple's sales allowed it to capture just 6 percent of the global smart speaker market, coming in well behind Amazon and Google. Amazon shipped an estimated 4 million Echo smart speakers during the quarter, for a 43.6 percent share of the market, while Google shipped an estimated 2.4 million Google Home speakers for 26.5 percent market share. Alibaba also came in ahead of Apple with 700,000 shipments, while Xiaomi trailed behind with 200,000. Apple has a long way to go to catch up to Google and Amazon, both of whom have seen an enormous growth in shipments over the course of the past year. Amazon's shipments increased by two million compared to Q1 2017, while Google's increased by 2.1 million. Amazon's market share has fallen year over year due to strong sales of Google speakers and new entrants to the market like Apple, Alibaba, and Xiaomi, but Amazon continues to be the number one smart speaker vendor in the world by far. David Watkins, Director at Strategy Analytics commented that "Amazon and Google accounted for a dominant 70% share of global smart speaker shipments in Q1 2018 although their combined share has fallen from 84% in Q4 2017 and 94% in the year ago quarter. This is partly as a result of strong growth in the Chinese market for smart speakers where both Amazon and Google are currently absent. Alibaba and Xiaomi are leading the way in China and their strength in the domestic market alone is

iPhone X Remained World's Most Popular Smartphone Last Quarter Despite Concerns About Poor Sales

iPhone X was the world's most popular smartphone for the second consecutive quarter, according to research firm Strategy Analytics. Strategy Analytics estimates that iPhone X shipments totaled 16 million units in the first three months of 2018, making it the best-selling smartphone model during that period, as it was during the final three months of 2017. "For the second quarter running, the iPhone X remains the world's most popular smartphone model overall, due to a blend of good design, sophisticated camera, extensive apps, and widespread retail presence for the device," said Juha Winter, a senior analyst at Strategy Analytics. Source: Strategy Analytics The findings contradict a flurry of reports that variously referred to the iPhone X as a failure, disappointment, and flop. Multiple publications said the iPhone X did not live up to the hype due to poor or dull sales. Much of the doom and gloom centered around Apple suppliers like AMS and TSMC warning about weaker smartphone demand. Apple CEO Tim Cook has dismissed those kind of reports in the past, noting that the company's supply chain is very complex, and that conclusions shouldn't be drawn from singular data points. Cook in 2013:Even if a particular data point were factual, it would be impossible to interpret that data point as to what it meant to our business. The supply chain is very complex and we have multiple sources for things. Yields can vary, supplier performance can vary. There is an inordinate long list of things that can make any single data point not a great proxy for what is going on.In

iPad Recorded Highest Market Share in First Quarter Since 2014 According to IDC

Apple on Tuesday reported that it sold 9.1 million iPads during the first quarter of 2018, giving the company its highest share of the worldwide tablet market during that quarter in four years, according to IDC. The research firm estimates that iPads accounted for 28.8 percent of tablet shipments over the three-month period, compared to 24.9 percent in the year-ago quarter. The modest growth resulted in the iPad's highest first quarter market share since 2014, when it captured a 32.7 percent stake. iPad's first quarter market share per IDC:2013: 40.2% 2014: 32.7% 2015: 26.8% 2016: 25.9% 2017: 24.9% 2018: 28.8%IDC said worldwide tablet shipments from all vendors combined declined 11.7 percent in the first quarter on a year-over-year basis, making the iPad's gains in sales, revenue, and market share all the more impressive. iPad remains the world's most popular tablet, as it has been since shortly after it launched in 2010. Samsung finished runner-up in the first quarter with an estimated 5.3 million tablet shipments, down from six million in the year-ago quarter, although its market share stayed put at 16.7 percent. Top Five Tablet Vendors, Detachable + Slate, Worldwide Shipments in Millions, via IDC Samsung managed flat growth due to significantly lower shipments from other tablet vendors in the first quarter, according to IDC. Amazon, for instance, is estimated to have shipped just 1.1 million tablets from January through March, a 49.5 percent decline from the year-ago quarter. However, research firm Strategy Analytics estimates Amazon shipped 2.8

iPhone's Market Share Grew Slightly Last Quarter Despite a Few Weeks of Galaxy S9 Availability

Apple's share of the worldwide smartphone market grew slightly in the first three months of 2018, despite Samsung launching the Galaxy S9 and Galaxy S9+ in March, according to research firms IDC and Strategy Analytics. Apple on Tuesday reported that it sold 52.2 million iPhones last quarter. Based on that, the research firms estimate that the iPhone accounted for around 15.5 percent of smartphone shipments during the quarter, a slight increase from 14.7 percent in the year-ago period. While the single-percentage-point growth is modest, the slight gain becomes more impressive when considering that the Galaxy S9 and Galaxy S9+ launched March 16 in several countries, a full two weeks prior to the quarter ending. Pre-orders of the devices began even earlier on March 2. Samsung shipped 78.2 million smartphones last quarter, according to the research firms, but its estimated 22.6 to 23.4 percent market share was essentially unchanged from the year-ago quarter, despite the bumped-up Galaxy S9 launch. Last year, the Galaxy S8 and Galaxy S8+ were released April 21. Samsung continues to lead the smartphone market in shipments, but it sells a variety of handsets at a wide range of price points. Apple typically ships fewer iPhones, but the company captured an estimated 87 percent of smartphone profits in the December quarter, according to research firm Canaccord Genuity. Apple doesn't disclose iPhone sales on a model-by-model basis, but given iPhone revenue increased 14 percent last quarter despite only a three percent rise in unit sales, the higher-priced iPhone X

Apple Recorded More Than Half of Total Smartphone Industry Revenue in iPhone X Launch Quarter

Apple captured a record 51 percent share of revenue in the worldwide smartphone industry last quarter, which encompassed the launch of the iPhone X, according to research firm Strategy Analytics. iPhone revenue totaled $61.5 billion in the fourth quarter of 2017, as Apple disclosed in its earnings report earlier this month. Strategy Analytics estimates Apple's smartphone revenue was three times higher than its nearest rival Samsung and seven times more than Chinese competitor Huawei. Apple accounted for more smartphone revenue than the rest of the entire industry combined in the quarter, driven by "solid demand" for the iPhone X, said Strategy Analytics executive director Neil Mawston. iPhone's average selling price was $796 last quarter, up from $695 in year-ago quarter, which Strategy Analytics estimates to be almost three times higher than the overall industry average. Apple sold 77.3 million iPhones in the quarter, but it didn't disclose how many of those sales were iPhone X models. Priced at $999 and up, the iPhone X has undoubtedly helped Apple increase its revenue share in the smartphone industry. What's more important is profits, however, and the iPhone often accounts for over 100 percent of net income in the smartphone industry when factoring in the losses posted by some

iPhone 7 Remained World's Most Popular Smartphone Model in June Quarter

iPhone 7 and iPhone 7 Plus remained the world's most popular smartphones in the second quarter, ahead of Samsung's newer Galaxy S8 and Galaxy S8+, according to market research firm Strategy Analytics. Apple shipped an estimated 16.9 million iPhone 7 units and 15.1 million iPhone 7 Plus units worldwide in the quarter, which corresponds with April through June, according to the firm's latest Smartphone Model Tracker report. "iPhone 7 remains the world's most popular smartphone model overall, due to a compelling blend of user-friendly design, extensive supporting apps, and widespread retail presence for the device," said Juha Winter, Senior Analyst at Strategy Analytics. Strategy Analytics estimates Galaxy S8 and Galaxy S8+ shipments totaled 10.2 million and 9 million respectively in the quarter. The smartphones, released in April, were the world's third and fourth most popular during the period. "Samsung's Galaxy S8 has instantly become the world's most popular Android smartphone model, due to its attractive curved-screen design, a rich portfolio of software apps, and best-in-class retail distribution across dozens of countries," said Neil Mawston, Executive Director at Strategy Analytics. Rounding off the top five was Chinese smartphone maker Xiaomi's budget Redmi 4A handset with an estimated 5.5 million quarterly shipments. Apple reported it sold 41 million iPhones last quarter, but it doesn't break down the number on a model-by-model basis. Apple CEO Tim Cook did note the iPhone 7 remained its most popular iPhone.iPhone results were impressive, with

Apple's Sizable Jump in Tablet Sales Wasn't Entirely Driven by New Lower-Priced 9.7-Inch iPad

Apple recently reported sales of 11.4 million iPads in the June quarter, an increase of 15 percent compared to the year-ago quarter. iPad revenue was also up, but only 2 percent year over year, suggesting Apple was selling a lot of new lower-priced 9.7-inch iPads, which start at just $329 in the United States. A new report by research firm Strategy Analytics, however, argues that isn't entirely the case. Apple's average selling price for iPads remained steady at $435 in the June quarter, down only one dollar from the March quarter. That doesn't mean the new 9.7-inch iPad, introduced in late March, isn't popular. With a faster A9 chip and brighter Retina display than the iPad Air 2 it replaced, and for less money than even an iPad mini 4, the tablet provides good value with few compromises for customers at the low end. What it does mean is that more expensive iPad Pro models likely sold well enough to offset the addition of a lower-priced iPad in Apple's tablet lineup. Apple launched new 10.5-inch and 12.9-inch iPad Pro models at its Worldwide Developers Conference, a few weeks before the end of its June quarter. "It's undeniable that lower pricing on the new iPad helped drive sales throughout the June quarter, but the ASPs tell a slightly different story," said Eric Smith, Senior Analyst at Strategy Analytics, speaking with MacRumors. "ASPs were steady from last quarter, showing that higher priced iPad Pro models also sold well, even though the new 12.9-inch and 10.5-inch models were out for less than a month in the June quarter," he added. For

Apple Watch Has Now Surpassed Estimated 30 Million Shipments Since Launching in 2015

Apple shipped an estimated 2.8 million Apple Watch units in the June quarter, an increase of 56 percent from an estimated 1.8 million shipments in the year-ago quarter, according to a new report by research firm Strategy Analytics. Strategy Analytics previously estimated Apple Watch shipments totaled 13.6 million in 2015, 11.6 million in 2016, and 3.5 million last quarter, suggesting Apple shipped its 30 millionth Apple Watch at some point in the past three to four months. Specifically, Apple Watch shipments have now reached an estimated 31.5 million units over the product's lifetime. Despite the milestone, Strategy Analytics claims Apple trails Fitbit and Chinese company Xiaomi, estimated to be the world's largest wearables vendor, but both sell less expensive fitness trackers. Xiaomi shipped an estimated 3.7 million wearables in the June quarter, according to Strategy Analytics, while Fitbit on Wednesday reported sales of 3.4 million devices in the same period, down from 5.7 million a year ago. "Apple has for now lost its wearables leadership to Xiaomi, due to a lack of presence in the sizeable fitness band subcategory," said Cliff Raskind, Director at Strategy Analytics. "However, the rumored upcoming Watch Series 3 launch with enhanced health tracking could prove to be a popular smartwatch model and enable Apple to reclaim the top wearables spot later this year." It's important to acknowledge these are estimated figures, and that shipments do not necessarily reflect sales. And, as mentioned, Xiaomi doesn't participate in the high-end smartwatch

Huawei Closing in Fast on Apple in Smartphone Sales According to Latest Estimate

Chinese smartphone maker Huawei aims to become the world's largest smartphone maker by 2021, ahead of both Apple and Samsung, and the latest market share data suggests it continues to make progress towards that goal. Huawei P10 Huawei shipped an estimated 38.4 million smartphones in the June quarter, a 20 percent increase over a year ago, according to research firm Strategy Analytics. By comparison, Apple reported it sold 41 million iPhones in the same period, up nearly 2 percent from 40.4 million iPhones in the year-ago quarter. Huawei's market share rose to an estimated 10.7 percent in the quarter, putting the Chinese company well within striking distance of Apple's estimated 11.4 percent market share in the quarter. Samsung continued to lead the market with a 22.1 percent share of shipments, according to Strategy Analytics. "Huawei is now closing in fast on Apple and Apple will be looking nervously over its shoulder in the next few quarters," said Woody Oh, Director at Strategy Analytics. "Huawei is outperforming across Asia, Europe and Africa with popular Android models such as the P10 and Mate 9." Beyond the iPhone sales numbers, officially reported by Apple, it is important to acknowledge that these are estimated figures, and shipments within distribution channels do not necessarily reflect sales to customers. Apple also captures the vast majority of profits in the smartphone industry. Third Place Since 2011, the worldwide smartphone market has been dominated by Apple and Samsung. The elusive third-best spot, meanwhile, has failed to be held down

iPhone Remained World's Most Popular Smartphone Last Quarter

iPhone remained the world's most popular smartphone by a significant margin last quarter, according to research firm Strategy Analytics. iPhone 7 and iPhone 7 Plus were the two most popular models specifically, with an estimated 21.5 million and 17.4 million shipments respectively. Chinese brand OPPO's flagship R9 smartphone trailed in third with an estimated 8.9 million shipments, while Samsung's mid-range Galaxy J3 and J5 rounded off the top five with an estimated 6.1 million and 5 million shipments respectively. Other brands combined for an estimated 294.4 million smartphone shipments. Apple reported that it sold 50.8 million iPhones last quarter, but it does not break out sales on a model-by-model basis. Strategy Analytics' estimates suggest the iPhone 7 and iPhone 7 Plus accounted for roughly 76.5 percent of Apple's smartphone sales last quarter, with the remaining 23.5 percent of sales derived from older models. The data also suggests a 55/45 percent sales split for the iPhone 7 and iPhone 7 Plus respectively. In late January, Apple CEO Tim Cook said the iPhone 7 Plus is the most popular Plus-sized iPhone that Apple has ever sold, topping both the iPhone 6s Plus and iPhone 6 Plus. Last week, he added that Apple significantly underestimated iPhone 7 Plus demand, resulting in a shortage of the device for several months. iPhone was the world's most popular smartphone last year as well, according to research firm IHS Markit.

Apple Named World's Largest Wearables Vendor With an Estimated 3.5M Apple Watch Shipments in Q1 2017

Apple became the world's largest wearables vendor in the first quarter of 2017 with an estimated 3.5 million Apple Watch shipments, according to new research data shared this afternoon by Strategy Analytics. Apple Watch shipments overtook Fitbit shipments during Q1 2017, allowing Apple to capture 15.9 percent global marketshare to become the top wearables vendor. Fitbit shipped an estimated 2.9 million wearable devices during the quarter, while Apple's closest competitor, Xiaomi, shipped an estimated 3.4 million wearable devices. Apple's estimated 3.5 million shipments are up from an estimated 2.2 million Apple Watch shipments in the year-ago quarter. As Apple Watch shipments have grown, Fitbit shipments have dropped sharply from an estimated 4.5 million units in Q1 2016. Xiaomi is still close to Apple at 15.5 percent global marketshare, but has seen its shipment numbers slip while Apple's have grown. In the year-ago quarter, Xiaomi's marketshare was at 20.9 percent, while Apple's was at 12.1 percent. Fitbit, meanwhile, has dropped from 24.7 percent in Q1 2016 to 13.2 percent in Q1 2017.Cliff Raskind, Director at Strategy Analytics, said, "Fitbit shipped 2.9 million wearables worldwide in Q1 2017, falling a huge 36 percent annually from 4.5 million in Q1 2016. Fitbit has lost its wearables leadership to Apple, due to slowing demand for its fitnessbands and a late entry to the emerging smartwatch market. Fitbit's shipments, revenue, pricing and profit are all shrinking at the moment and the company has a major fight on its hands to recover this year."Apple does