HomePod Estimated to Have Just 4% Market Share Worldwide Despite 45% Sales Growth Last Quarter

HomePod shipments totaled 1.6 million units in the fourth quarter of 2018, a 45 percent increase on a year-over-year basis, according to Strategy Analytics. Despite the growth, the research firm estimates that Apple's share of the worldwide smart speaker market was just 4.1 percent during the quarter.

homepod echo
By comparison, Amazon and Google commanded the market with an estimated 13.7 million and 11.5 million smart speakers shipments respectively. The two companies combined for an estimated 65.5 percent market share in the quarter.

strategy analytics homepod 4q18
A lot of this comes down to pricing. At $349, the ‌HomePod‌ is significantly more expensive than the Amazon Echo and Google Home. In particular, the smaller Amazon Echo Dot and Google Home Mini models were available for as low as $25 during the holiday season, a fraction of the cost of a ‌HomePod‌.

"Amazon and Google both have broad model lineups, ranging from basic to high-end, with even more variants from Amazon. Apple of course has only its premium-priced ‌HomePod‌, and likely won't gain significant share until it offers an entry-level product closer to Echo Dot and Home mini," CIRP co-founder Josh Lowitz said last month.

To improve sales, many resellers offered the ‌HomePod‌ for $249 during the holiday season, and $279 is a commonly seen price too.

Second is the fact that the ‌HomePod‌ is not so smart, as many reviews found, due to Siri's shortcomings compared to Amazon Alexa and Google Assistant. Apple recently restructured its Siri team as it works to make improvements.

A third reason is availability. Apple launched the ‌HomePod‌ two to three years after its largest competitors, and sales remain limited to the United States, United Kingdom, Australia, Canada, France, Germany, Spain, Mexico, China, and Hong Kong. Amazon and Google smart speakers are available in more countries.

Last year, analyst Ming-Chi Kuo said Apple was "mulling" a "low-cost version" of the HomePod, potentially due to shipments falling "far below market expectations." It could end up being a Siri-enabled Beats speaker.

Of course, the Strategy Analytics data is estimated to begin with. Apple does not disclose ‌HomePod‌ sales, instead grouping the speaker under its "Wearables, Home, and Accessories" category in its earnings reports alongside the Apple Watch, Apple TV, AirPods, Beats, iPod touch, and other accessories.

Related Roundup: HomePod
Buyer's Guide: HomePod (Buy Now)

Popular Stories

iOS 18 CarPlay Feature

iOS 18 Adds These 5 New Features to CarPlay

Thursday June 13, 2024 7:44 am PDT by
Apple did not mention CarPlay during its WWDC keynote this week, but iOS 18 includes a handful of new features for the in-car software. Overall, there is not a whole lot new for CarPlay on iOS 18, with changes seemingly limited to the Messages and Settings apps so far. Below, we recap everything new for CarPlay on iOS 18. New for CarPlay on iOS 18 1. Contact Photos in Messages App...
apple watch series 9 display

Kuo: Apple Watch Series 10 to Get Larger Screen and Thinner Design

Monday June 17, 2024 1:20 am PDT by
This year's Apple Watch Series 10 will be thinner and come in larger screen sizes than previous models, according to Apple analyst Ming-Chi Kuo. In his latest industry note -10-and-98075c44ce92">shared on Medium, Kuo said the screen size options on the next-generation Apple Watch will increase from 41mm to 45mm, and from 45mm to 49mm, while being encased in a thinner design. For reference,...
iPod Nano vs iPod Pro Ad Feature 1

Apple Developing Thinner MacBook Pro, Apple Watch, and iPhone

Monday June 17, 2024 2:22 am PDT by
Apple intends to slim down the MacBook Pro, Apple Watch, and iPhone, with the new ultra-thin M4 iPad Pro a sign of the company's new design trajectory, according to Bloomberg's Mark Gurman. When the M4 iPad Pro was unveiled last month, Apple touted it as the company's thinnest product ever, and even compared it to the 2012 iPod nano to emphasize its slim dimensions. Writing in the latest ...
iOS 18 Siri Integrated Feature

You Can Give Siri a New Name With iOS 18's Vocal Shortcuts

Friday June 14, 2024 4:33 pm PDT by
Apple in iOS 18 added a Vocal Shortcuts accessibility feature, and now that iOS 18 is available in a beta capacity, users have figured out that this option can be used to give Siri a new wake word. With Vocal Shortcuts, you can assign a custom phrase that Siri can understand to launch shortcuts and complete "complex tasks," and one of the shortcuts you can set up is an alternative for "Hey...
iOS 18 Wallet Feature

Here's What's New in Apple Wallet on iOS 18 for Event Tickets and More

Friday June 14, 2024 7:32 am PDT by
iOS 18 includes a handful of enhancements to the Wallet app on the iPhone, with new features for Apple Pay, Apple Cash, event tickets, and more. Below, we outline everything new for the Wallet app on iOS 18, based on information from Apple's press release and a WWDC 2024 coding session. Redesigned Event Tickets Event tickets have an all-new design in the Wallet app on iOS 18, complete...

Top Rated Comments

otternonsense Avatar
70 months ago
Terrible "AI," a speaker outperformed by cheaper ones that were out long before... Apple mystique can only go so far.


Attachment Image
Score: 28 Votes (Like | Disagree)
travis.vigneau Avatar
70 months ago
If there's one product I have no desire for, it's this one.
Score: 26 Votes (Like | Disagree)
Mtmspa Avatar
70 months ago
Terrible "AI," a speaker outperformed by cheaper ones that were out ling before... Apple mystique can only go so far.
People that make comments like this have little to zero experience with one. 90 percent of people use other systems for weather, reminders and news, yet people act like they are actually doing all these amazing things. I call BS.
Score: 17 Votes (Like | Disagree)
Naraxus Avatar
70 months ago
Just like with the iPhone Timmy you need to lower the damn price if you have any hope of competing in this space
Score: 15 Votes (Like | Disagree)
PlainviewX Avatar
70 months ago
Terrible "AI," a speaker outperformed by cheaper ones that were out long before... Apple mystique can only go so far.
Score: 10 Votes (Like | Disagree)
sdwaltz Avatar
70 months ago
I own one, but I have *zero* interest in its smart speaker features. If I wanted a smart speaker I'd buy an Echo. But I don't. Smart speakers are stupid. I turned Siri off on mine.

All I wanted was a wireless speaker with great sound quality that I could also use with my Apple TV. It has that in droves.
Score: 10 Votes (Like | Disagree)