Strategy Analytics: Apple Shipped an Estimated 2.5 Million Fewer iPhones in China in 2018 Than in 2017

Apple shipped an estimated 34.2 million iPhones in China in 2018, down from 36.7 million in 2017, according to new data shared today by Strategy Analytics.

During the fourth calendar quarter of 2018 (Apple's first fiscal quarter), Apple shipped 10.9 million iPhones, down from 14 million in the fourth quarter of 2017.

iphone xs vs xr
Apple surpassed Xiaomi to become the number four smartphone vendor in the country, but its iPhone sales fell short of Huawei, OPPO, and Vivo, all Chinese companies that make more affordable smartphones.

chinasmartphoneshipments
For 2018 in total, Apple came in fifth in China, trailing behind the four major Chinese smartphone vendors. Huawei was the number one vendor in China, shipping an estimated 105.1 million smartphones during the year. OPPO shipped 82.8 million, Vivo shipped 79.3 million, and Xiaomi shipped 50 million.

Apple lost market share in the fourth quarter of 2018, but gained ground overall in 2018. Apple held 10.1 percent of the smartphone market in the fourth quarter of 2018, down from 11.5 percent in the fourth quarter of 2017. Apple's total 2018 marketshare was 8.4 percent, up from 8 percent.

chinasmartphonemarketshare
Despite the slight year-over-year jump, Apple trails all major Chinese smartphone vendors in the country when it comes to market share, including Huawei, OPPO, Vivo, and Xiaomi.

Fourth quarter smartphone shipments in China declined by 11 percent annually, with a total of 107.9 million units shipped by all vendors. That's down from 121.3 million in the fourth quarter of 2017. Smartphone shipments also fell 11 percent annually, with 408.5 million smartphones shipped in China in 2018 down from 459.6 million in 2017.

Overall smartphone shipments have declined for five consecutive quarters in China, which has heavily impacted Apple. Apple recently downgraded its guidance for the first fiscal quarter of 2019 (which is the fourth calendar quarter), blaming the move on poor ‌iPhone‌ sales, primarily in China.

Strategy Analytics Director Linda Sui said that the holiday quarter was Apple's worst performance since early 2017. Apple's ‌iPhone‌ shipments have dropped on a year-over-year basis in China for 8 of the last 12 quarters.

Apple has been under pressure in China for the past three years. Ongoing patent battles with Qualcomm are a distraction, while Apple is being heavily criticized for its expensive retail prices. Apple is in danger of pricing the ‌iPhone‌ out of China."

To boost sales in China, Apple has cut the prices of its iPhones for third-party distributors in China, allowing distributors to provide iPhones at lower prices for Chinese customers. The biggest discounts have been on the iPhone XR.

Apple's lowered pricing comes just ahead of the Chinese New Year in February, with Apple hoping the discounts will lure shoppers into purchasing a new ‌iPhone‌ during the holiday.

Top Rated Comments

2GoldFish Avatar
30 months ago
Bring the iPhone price up a bit more in 2019 and it should solve it. :rolleyes:
Score: 12 Votes (Like | Disagree)
AngerDanger Avatar
30 months ago
Didn't Cook have a meat-based adjective to compare these stories to…

Score: 9 Votes (Like | Disagree)
mi7chy Avatar
30 months ago
Has nothing to do with trade war but rather competition has just gotten better in design, quality and value. Started in July of 2018 with Huawei taking over #2 from Apple so long before the trade war.
Score: 9 Votes (Like | Disagree)
Amacfa Avatar
30 months ago
From 36 million to 34 million. Apple doomed
Score: 7 Votes (Like | Disagree)
JPack Avatar
30 months ago
Never thought I'd see "better in design, quality and value" associated with Huwaei. That's one for the ages.

Seriously though, you'd make a killing in stand up comedy.
You should check with consumers not wearing Apple-colored glasses. Those in other G20 countries where Huawei isn't banned for political reasons.
Score: 7 Votes (Like | Disagree)
JPack Avatar
30 months ago
iPhone XR is priced the same as Huawei's Mate 20 Pro.

Huawei's device comes with a 6.4" OLED, Face ID, under-display fingerprint reader, 3 rear cameras, and 128GB of storage. Sure, iOS matters. But at some point, specs and features too.

Chinese brands had already adopted 6" phablets in 2017. What Apple launched in 2018 is effectively what was already available. Chinese consumers have very much less incentive to upgrade in 2018/2019.
Score: 6 Votes (Like | Disagree)

Top Stories

2021 mbp hdmi slot 3d

2021 MacBook Pro Leaks Confirm Returning MagSafe and Ports

Friday May 14, 2021 3:06 am PDT by
Apple's upcoming MacBook Pro models are expected to feature a number of major changes such as larger display options and powerful new Apple silicon chips. Among the more surprising updates to this year's MacBook Pro models is the return of three ports that have been missing from the machines for over five years. Expected to come in 14- and 16-inch sizes, the 2021 MacBook Pro models are...
General Music and AirPod 3 Feature

Rumor: Apple to Announce Third-Generation AirPods and HiFi Apple Music Tier on May 18

Thursday May 13, 2021 10:32 pm PDT by
A new rumor suggests that Apple will announce the third-generation AirPods and the recently rumored HiFi, or high-fidelity Apple Music tier, on Tuesday, May 18, via a press release on its website. The new rumor comes from Apple YouTuber Luke Miani who shared the alleged exclusive news with the AppleTrack website. According to the YouTuber, Apple plans to release the next-generation AirPods...
m1 ipad pro early customer

M1 iPad Pro Arrives Early for Lucky Customer

Saturday May 15, 2021 11:57 pm PDT by
Days ahead of their expected launch and seemingly before official review embargoes lift, one lucky customer has already gotten their hands on the brand new 12.9-inch M1 iPad Pro. Reddit User PeterDragon50 Posted on Reddit, u/PeterDragon50 has already received their 12.9-inch iPad Pro through retailer Nebraska Furniture Mart. The Reddit user says they placed their order when pre-orders...
Twitter Feature

Twitter's 'Blue' Subscription Service May Cost $2.99, Will Offer Undo Tweet Option

Saturday May 15, 2021 11:08 am PDT by
Twitter has been working on some kind of subscription service since last summer, and Jane Manchun Wong, who often digs into new features coming in apps, has shared details on just what Twitter is exploring. Twitter's subscription service could be called Twitter Blue, and at the current time, it's priced at $2.99 per month. There will be a "Collections" section that allows users to save and...
magic mouse space gray discontinued

Apple Discontinuing Space Gray Mac Accessories Now That iMac Pro is Dead

Friday May 14, 2021 11:52 am PDT by
Following the discontinuation of the iMac Pro, Apple also appears to be discontinuing Space Gray "Magic" accessories that it sold separately alongside the iMac Pro. The iMac Pro was the only Space Gray Mac, and Apple designed special matching accessories for it. The Space Gray Magic Mouse 2, Magic Keyboard, and Magic Trackpad all now say "While supplies last" in small wording at the bottom...
tile amazon sidewalk integration

Apple Says Tile Trackers Sold Poorly in Apple Stores

Friday May 14, 2021 4:53 am PDT by
Earlier last month, Spotify, Tile, and Match (owner of Tinder), testified at an app store antitrust hearing spearheaded by the U.S. Senate. During the hearing, Spotify called Apple's App Store "an abusive power grab," while Tile said Apple uses its platform to "unfairly limit competition for its products." Now, in response to their testimonies, Apple's vice president and chief compliance...
apple music change forever

Apple Music Teaser: 'Get Ready – Music is About to Change Forever'

Sunday May 16, 2021 2:39 pm PDT by
The Browse tab in the Music app across Apple's platforms has started displaying a prominent teaser hinting at an upcoming major announcement for Apple Music. Under the heading "Coming soon," the headline says "Get ready – music is about to change forever." An accompanying "Tune-In Video" simply shows an animated Apple Music logo. Rumors have indicated that Apple is preparing to launch a...
Top Stories 60 Feature

Top Stories: M1 iMac Benchmarks, iPhone Battery Life Tips, Colorful MacBook Air?

Saturday May 15, 2021 6:00 am PDT by
Anticipation is building for the new iMac and iPad Pro models, which have started shipping out ahead of a launch around May 21. Benchmarks for the new machines are starting to come in, and the M1 chips inside of them are registering at around the same figures seen with other M1-based Macs, making for significant upgrades over previous-generation models. This week also saw some rumors about...
syng cell alpha

Longtime Apple Designer Christopher Stringer's Latest Project Is a High-Fidelity Speaker With AirPlay 2

Friday May 14, 2021 7:30 am PDT by
Christopher Stringer, a key member of Jony Ive's design team who spent 21 years at Apple before departing in 2017, is resurfacing today with his new venture Syng, which seeks to make an impact in the high-end audio market. Stringer, who contributed to many of the most iconic product designs in Apple's history, announced his plans roughly a year ago, and Syng is today introducing its flagship ...
google photos

PSA: Google Photos Unlimited Storage Ends Next Month, Here's How to Export Your Pictures to iCloud

Thursday May 13, 2021 5:26 am PDT by
For as long as it's existed, Google Photos has offered free unlimited storage for uploading images at a reduced yet good enough quality for most users. From June 1, 2021, however, all photos and videos uploaded to Google accounts will count against users' cloud storage. If you've been relying on Google to back up your media library, it may be time to move that content elsewhere. This article...