Apple shipped an estimated 6.8 million smartwatches in the third quarter of 2019, according to research firm Strategy Analytics.
Apple doesn't disclose Apple Watch sales in its earnings reports, grouping the wrist-worn device under its "Other Products" category, so we have do go from estimated figures, which can vary between research firms.
If Strategy Analytics' figures are accurate, Apple Watch shipments are up 51 percent compared to the third quarter of last year.
Apple shipped 6.8 million smartwatches worldwide in Q3 2019, rising an above-average 51 percent from 4.5 million in Q3 2018. Apple Watch remains a long way ahead of the chasing pack and its global smartwatch marketshare has grown from 45 percent to 48 percent in the past year. Apple Watch continues to fend off strong competition from hungry rivals like Fitbit and Samsung. Apple Watch owns half the worldwide smartwatch market and remains the clear industry leader.
The figures suggest Apple's closest wearables rival remains Samsung, which shipped 1.9 million smartwatches in Q3 and took 13.4 percent of the global market share. Fitbit, which was recently acquired by Google, dropped to third place, losing just under 4 percent of its market share (11.3 percent).
According to the report, the global smartwatch market grew considerably, with shipments reaching 14 million units in total, up 42 percent year on year. Notably, Apple Watch growth outpaced overall market growth, indicating that Apple is eating an increasingly bigger slice of the burgeoning wearables sector.
Apple is planning to debut a high-end secondary version of AirPods Pro 3 this year, sitting in the lineup alongside the current model, reports suggest.
Back in September 2025, supply chain analyst Ming-Chi Kuo reported that Apple is planning to introduce a successor to the AirPods Pro 3 in 2026. This would be somewhat unusual since Apple normally waits around three years to make major...
Sunday January 18, 2026 3:51 pm PST by Joe Rossignol
iOS 27 is still many months away, but there are already plenty of rumors about new features that will be included in the software update.
The first beta of iOS 27 will be released during WWDC 2026 in June, and the update should be released to all users with a compatible iPhone in September.
Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense...
Sunday January 18, 2026 6:50 pm PST by Joe Rossignol
MacBook Pro availability is tightening on Apple's online store, with select configurations facing up to a two-month delivery timeframe in the United States.
A few 14-inch and 16-inch MacBook Pro configurations with an M4 Pro chip are not facing any shipping delay, but estimated delivery dates for many configurations with an M4 Max chip range from February 6 to February 24 or even later. At...
Tuesday January 20, 2026 2:34 am PST by Tim Hardwick
Over the last few months, rumors around the iPhone 18 Pro's front-panel design have been conflicted, with some supply-chain leaks pointing to under-display Face ID, reports suggesting a top-left hole-punch camera, and debate over whether the familiar Dynamic Island will shrink, shift, or disappear entirely.
Today, Weibo-based leaker Instant Digital shared new details that appear to clarify the ...
Thursday January 15, 2026 10:56 am PST by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another eight months, there are already plenty of rumors about the devices.
Below, we have recapped 12 features rumored for the iPhone 18 Pro models, as of January 2026:
The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras
Under-screen Face ID...
I was massively skeptical about the AW when it was first released but they definitely improved it over the years and I can’t imagine not having my series 4. It really is a brilliant device and turns exercise into a game rather than a chore.
I look forward to the day when there is no longer a smartwatch market, only the Apple Watch market. First pebble, now Fitbit, maybe the Swiss watch industry next, perhaps the smartwatch and even tablet market in the future? By the time the Apple watch’s strategic advantage becomes clear, it will be too late for companies to catch up.
You look forward to the days of no competition, which will lead to higher prices and super slow innovation!!!
