Apple Watch Sales Grew to 6.8 Million Units in Q3 2019, up 51% From Last Year

Apple shipped an estimated 6.8 million smartwatches in the third quarter of 2019, according to research firm Strategy Analytics.


Apple doesn't disclose Apple Watch sales in its earnings reports, grouping the wrist-worn device under its "Other Products" category, so we have do go from estimated figures, which can vary between research firms.

If Strategy Analytics' figures are accurate, ‌Apple Watch‌ shipments are up 51 percent compared to the third quarter of last year.
Apple shipped 6.8 million smartwatches worldwide in Q3 2019, rising an above-average 51 percent from 4.5 million in Q3 2018. ‌Apple Watch‌ remains a long way ahead of the chasing pack and its global smartwatch marketshare has grown from 45 percent to 48 percent in the past year. ‌Apple Watch‌ continues to fend off strong competition from hungry rivals like Fitbit and Samsung. ‌Apple Watch‌ owns half the worldwide smartwatch market and remains the clear industry leader.

The figures suggest Apple's closest wearables rival remains Samsung, which shipped 1.9 million smartwatches in Q3 and took 13.4 percent of the global market share. Fitbit, which was recently acquired by Google, dropped to third place, losing just under 4 percent of its market share (11.3 percent).

According to the report, the global smartwatch market grew considerably, with shipments reaching 14 million units in total, up 42 percent year on year. Notably, ‌Apple Watch‌ growth outpaced overall market growth, indicating that Apple is eating an increasingly bigger slice of the burgeoning wearables sector.


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Top Rated Comments

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2 weeks ago


I look forward to the day when there is no longer a smartwatch market, only the Apple Watch market.


Why would anyone look forward to that?
Rating: 15 Votes
2 weeks ago
I was massively skeptical about the AW when it was first released but they definitely improved it over the years and I can’t imagine not having my series 4. It really is a brilliant device and turns exercise into a game rather than a chore.
Rating: 12 Votes
2 weeks ago


I look forward to the day when there is no longer a smartwatch market, only the Apple Watch market. First pebble, now Fitbit, maybe the Swiss watch industry next, perhaps the smartwatch and even tablet market in the future? By the time the Apple watch’s strategic advantage becomes clear, it will be too late for companies to catch up.

You look forward to the days of no competition, which will lead to higher prices and super slow innovation!!!

Good call!!!!
Rating: 11 Votes
2 weeks ago
I love my watch. Went from series 0 to series 4 and can’t live without it.
Rating: 7 Votes
2 weeks ago
Apple Watch's market share is actually much bigger than that.

At this point, Strategy Analytics should really stop lumping together $30 fitness bands with smartwatches.
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Did they factor in those return after 14 days!!??



You forgot the "/s".
Rating: 7 Votes
2 weeks ago


The iWatch is pure garbage because it's a rectangle. Watches are round. Common sense. Putting function over form. Typical garbage Apple.

Stopped reading at iwatch...
Rating: 5 Votes
2 weeks ago


Because when that day does come, it will mean that the Apple Watch has gone from simply being an iPhone accessory to being its own independent wearable computer capable of serving as an alternative to smartphones (perhaps when used in tandem with Apple glasses)?

Leaving the rest of the competition behind in the dust.


Waiting for Samsung to make a foldable watch that opens out into a phone, and then into a tablet :rolleyes:
Rating: 4 Votes
2 weeks ago


Don’t some expensive watches need to be sent in for servicing every couple of years? The price of that alone can get you an Apple Watch, so it feels like this would more or less cancel out in the long run.

You could buy a brand new Apple Watch every year for 20 years for the cost of the cheapest new Rolex
Rating: 4 Votes
2 weeks ago
Apple will very likely dominate the wearables market the same way it dominated music players, but on a much larger scale. Other companies can try to compete, but I doubt engineering-led companies can even identify the factors critical for success in wearables.

I mean, Apple is now a trillion-dollar company, and I can count the number of times I see design being acknowledged as the main reason for success in one hand.

Nor will most tech companies have the culture necessary to make wearables work (they need to be willing to give power to designers at the expense of engineering).

Basically, the irony here is that everything the critics claimed would doom Apple has been instrumental to making the Apple Watch as successful as it has.

I look forward to the day when there is no longer a smartwatch market, only the Apple Watch market. First pebble, now Fitbit, maybe the Swiss watch industry next, perhaps the smartwatch and even tablet market in the future? By the time the Apple watch’s strategic advantage becomes clear, it will be too late for companies to catch up.
Rating: 3 Votes
2 weeks ago


I was massively skeptical about the AW when it was first released but they definitely improved it over the years and I can’t imagine not having my series 4. It really is a brilliant device and turns exercise into a game rather than a chore.


Likewise. Wouldn't be without mine. The fitness tracking is addictive (good). it's a remote control for my Apple TV. I can use it to check the fuel level and remaining range in my car. I can even use it to start the engine in cold weather prior to leaving the house. It's also proper Star Trek controlling smart-lighting and central-heating from a wrist-mounted personal computer ?

On top of all that utility (and more), it's also a great way to filter notifications and keep me away from my phone. Love it ?
Rating: 3 Votes

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