Apple Watch Sales Grew to 6.8 Million Units in Q3 2019, up 51% From Last Year

Apple shipped an estimated 6.8 million smartwatches in the third quarter of 2019, according to research firm Strategy Analytics.

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Apple doesn't disclose Apple Watch sales in its earnings reports, grouping the wrist-worn device under its "Other Products" category, so we have do go from estimated figures, which can vary between research firms.

If Strategy Analytics' figures are accurate, Apple Watch shipments are up 51 percent compared to the third quarter of last year.

Apple shipped 6.8 million smartwatches worldwide in Q3 2019, rising an above-average 51 percent from 4.5 million in Q3 2018. Apple Watch remains a long way ahead of the chasing pack and its global smartwatch marketshare has grown from 45 percent to 48 percent in the past year. Apple Watch continues to fend off strong competition from hungry rivals like Fitbit and Samsung. Apple Watch owns half the worldwide smartwatch market and remains the clear industry leader.

stategy analytics apple watch sales q3 2019
The figures suggest Apple's closest wearables rival remains Samsung, which shipped 1.9 million smartwatches in Q3 and took 13.4 percent of the global market share. Fitbit, which was recently acquired by Google, dropped to third place, losing just under 4 percent of its market share (11.3 percent).

According to the report, the global smartwatch market grew considerably, with shipments reaching 14 million units in total, up 42 percent year on year. Notably, Apple Watch growth outpaced overall market growth, indicating that Apple is eating an increasingly bigger slice of the burgeoning wearables sector.

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Top Rated Comments

Nozuka Avatar
60 months ago

I look forward to the day when there is no longer a smartwatch market, only the Apple Watch market.
Why would anyone look forward to that?
Score: 15 Votes (Like | Disagree)
keysofanxiety Avatar
60 months ago
I was massively skeptical about the AW when it was first released but they definitely improved it over the years and I can’t imagine not having my series 4. It really is a brilliant device and turns exercise into a game rather than a chore.
Score: 12 Votes (Like | Disagree)
Stevie jobz 2.0 Avatar
60 months ago

I look forward to the day when there is no longer a smartwatch market, only the Apple Watch market. First pebble, now Fitbit, maybe the Swiss watch industry next, perhaps the smartwatch and even tablet market in the future? By the time the Apple watch’s strategic advantage becomes clear, it will be too late for companies to catch up.
You look forward to the days of no competition, which will lead to higher prices and super slow innovation!!!

Good call!!!!
Score: 11 Votes (Like | Disagree)
JoshBoy Avatar
60 months ago
I love my watch. Went from series 0 to series 4 and can’t live without it.
Score: 7 Votes (Like | Disagree)
djcerla Avatar
60 months ago
Apple Watch's market share is actually much bigger than that.

At this point, Strategy Analytics should really stop lumping together $30 fitness bands with smartwatches.


Did they factor in those return after 14 days!!??
You forgot the "/s".
Score: 7 Votes (Like | Disagree)
The Game 161 Avatar
60 months ago

The iWatch is pure garbage because it's a rectangle. Watches are round. Common sense. Putting function over form. Typical garbage Apple.
Stopped reading at iwatch...
Score: 5 Votes (Like | Disagree)